Print 43 comment(s) - last by pizan.. on May 3 at 4:24 PM

"Get a Mac" commercials may finally be gone for good.

The commercials made Justin Long a star. He has since appeared in several major roles including playing a gay porn star in "Zack And Miri Make A Porno" and the boyfriend of the female lead in the horror flick "Drag Me To Hell".  (Source: A.V. Club)
PC lovers rejoice, Apple's snarky advertising braggery could be gone for good

Apple's "Get a Mac" commercials made stars out of largely unknown actors Justin Long and John Hodgman.  It also helped propel Apple in its recent campaign of market share gains over the last several years.  Whether the commercials claims of how "buggy" and virus-prone PCs are were truthful or not, the commercials proved the reality that a well-crafted smear campaign often does work in changing public perception.

However, the commercials may be finally coming to a close.  In an interview with entertainment news site 
A.V. Club, Justin Long was asked about the status of the commercials, which have been noticeably absent for the last couple months.

Replied Long, "You know, I think they might be done. In fact, I heard from John, I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John."

The "Get a Mac" ads were made by TBWA\Media Arts Lab, Apple's advertising firm.  Directed by Phil Morrison, the commercials depict PC (Microsoft) as a stodgy, befuddled, error-prone middle age man and Macs as a hip, sympathetic, confident young man.  PC and Mac act out a little vignette in each commercial, with the typical message being how Macs are superior and less error prone.

The commercials won a Grand Effie Award in 2007 (the advertising world's equivalent of the Academy Awards).  In the UK the commercials were acted out by a different pair, David Mitchell and Robert Webb.  In Japan, yet another duo, the Rahmens, acted out the skits.

The last major "Get a Mac" push was a series of commercials aimed at extinguishing Windows 7's thunder.  In the end they had little success at that object, though perhaps they helped drive Apple sales back into gains after a brief slip in computer sales.

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Forgot his most important role...
By Lord 666 on 4/8/2010 9:19:33 AM , Rating: 2
He provided the voice for Alvin in "Alvin and the Chipmunks" and its sequel.

RE: Forgot his most important role...
By JasonMick on 4/8/2010 9:30:48 AM , Rating: 3

Zack: All male casts? Like "Glengarry Glen Ross", like that?
Gay Mac: Like "Glen and Gary Suck Ross's Meaty Co*k and Drop Their Hairy Nuts in His Eager Mouth".
Zack: [thinking eyes closed] Is that like a sequel?
Gay Mac: Sort of. It's a reimagining.
Zack: Oh, like "The Wiz".
Gay Mac: More erotic. And with less women. No women, to be exact.
Zack: apologize in advance if I am outta line here, but are you in gay porn?
Gay Mac: [smiles] Guilty as charged. [raises a hand]

Gay Mac: I thought you recognized me at first thats why... but you're not my demographic so I'm not insulted.
Zack: Not really, who's your demographic?
Gay Mac: Do you love pussy?
Zack: I do!! [big smile]
Gay Mac: Then NOT you!
Zack: oh, okay.

RE: Forgot his most important role...
By Anoxanmore on 4/8/10, Rating: -1
RE: Forgot his most important role...
By Hiawa23 on 4/8/2010 10:49:53 AM , Rating: 2
wasn't he in the Bruce Willis movie?

RE: Forgot his most important role...
By Anoxanmore on 4/8/2010 11:06:12 AM , Rating: 2
Yes, Die Hard 4 as mentioned below. :)

By AlexWade on 4/8/2010 1:14:24 PM , Rating: 2
He was also in the Dodgeball movie.

By Tjensen on 4/8/2010 4:59:02 PM , Rating: 2
RE: Forgot his most important role...
By jonmcc33 on 4/8/2010 11:46:48 AM , Rating: 2
I thought that was Shia LaBeouf.

By Anoxanmore on 4/8/2010 2:02:18 PM , Rating: 2
Ahh my good sir you are mistaken.

Live Free or Die Hard (2007) .... Matthew 'Matt' Farrell
... aka "Die Hard 4.0" - Australia, South Africa (English title), UK, USA (working title)
... aka "Die Hard 4: Live Free or Die Hard" - South Africa (English title) (TV title)

They do look similar, if intoxicated. :)

RE: Forgot his most important role...
By borismkv on 4/8/2010 2:02:54 PM , Rating: 2
That was Eagle Eye. Though the confusion probably comes from both movies being horribly unrealistic "HACK THE INTARNETZ!" movies.

By meepstone on 4/8/2010 3:52:09 PM , Rating: 3
As opposed to all those other action movies that are realistic...

By The0ne on 4/8/2010 10:36:39 AM , Rating: 2

Love this movie, it's so funny. Great cast and great plot :)

By Sazabi19 on 4/8/2010 3:39:59 PM , Rating: 2

RE: Forgot his most important role...
By andylawcc on 4/8/2010 4:20:34 PM , Rating: 2
you were being sarcastic...

By leuNam on 4/9/2010 4:07:15 PM , Rating: 2
hahahahaha (^_^ WTF

RE: Forgot his most important role...
By Reclaimer77 on 4/8/2010 10:37:55 AM , Rating: 3
I thought his best role was the doctor in Idiocracy. And the best part is, he was only in the movie for 2 minutes.

RE: Forgot his most important role...
By TSS on 4/8/2010 10:51:19 AM , Rating: 3
This all just goes to show that Die Hard 4 was allll about Bruce Willis.

(because justin ran along side em the entire movie and it's not mentioned once here :p)

By jonmcc33 on 4/8/2010 11:50:14 AM , Rating: 2
Because we thought that was Shia LaBeouf.

By Brandon Hill on 4/8/2010 9:10:43 AM , Rating: 5
I guess Apple finally ran out of material. Vista was the perfect target for Apple, but they can't really say anything bad about Windows 7 -- it's that good.

To tell you the truth, I just think the commercials just reinforced the stereotype that PC folks had about Mac people. Before the Get a Mac commercials, most hardcore PC guys didn't really give Mac users much attention or even really care about what they did -- they were navel lint.

But I think these commercials were the boiling point for the current state of affairs in the whole PC community vs Mac saga. The smugness, the arrogance, the misinformation... now PC users had a reason to hate everything that Apple stood for

RE: Good
By smackababy on 4/8/2010 9:17:01 AM , Rating: 2
I can honestly say I have seen maybe 2 of these Get a Mac commercials ever. I do remember, however, when the second gen iPods came out (the ones that worked with Windows) and realizing that people who buy Apple products are complete morons, for the most part.

RE: Good
By omnicronx on 4/8/2010 3:55:33 PM , Rating: 2
Then you either don't watch that muchTV, or Apple you are not part of their target demographic and these commercials are not aired as much in your area.

I don't watch that much TV, and I used to see one almost every day.

RE: Good
By dark matter on 4/8/2010 6:03:18 PM , Rating: 2
Hardly surprising, you were watching 18 hours of TV day.

RE: Good
By VenomSymbiote on 4/8/2010 1:19:31 PM , Rating: 3
Oh no, they always could. Even though it would be probably one of their biggest "stretches" to date, I don't see Apple's marketing as incapable of it.

RE: Good
By Yawgm0th on 4/8/2010 5:20:12 PM , Rating: 2
they were navel lint.
You, sir, get seven points for this.

RE: Good
By walk2k on 4/8/2010 7:24:31 PM , Rating: 2
I don't think they every had any material actually. What did the ads say that was factual? Anything?

They were just caracatures of 80s computer cliches..

"oh PCs are just Boring Business machines with tiny green-screens that run Lotus 1-2-3 and Word Perfect while MACs have FULL COLOR and run ARTSY apps like Photoshop and PageMaker!"

Yeah, except that hasn't been true for at least 15 years...

RE: Good
By pizan on 5/3/2010 4:24:53 PM , Rating: 2
I always wanted to see a reverse commercial with Windows bringing all the characters for their games against all the characters in Apple games. It would be everything verse the guys from Marathon 2. lol

RE: Good
By just4U on 4/9/2010 1:26:50 AM , Rating: 2
Setting aside Apple,..

I would actually like to see these two actors work together as a team up in movies or tv. They have great chemistry. A modern day odd couple type deal you know?

Sure it was L. Ron. Hubbard?
By weskurtz0081 on 4/8/2010 9:32:22 AM , Rating: 5
"If a man really wants to make a billion dollars, the best way would be to start his own religion." -- Apple founder Steve Jobs

I saw the quote at the end of the article, and I immediately know it must be misquoted, or maybe Steve just really took what L Ron said to heart.

At any rate, fixed the quote.

Justin Long from Galaxy Quest (modified)
By blueeyesm on 4/8/2010 10:53:01 AM , Rating: 3
Brandon's Mom: Where are you going with those fireworks?

Brandon Wheegan: Well, the iPad got super-accelerated coming out of the hibernation mode and just, like, nailed the A.P. at Mach fifteen, which, you guys know, is pretty unstable obviously, so we're gonna help Steve guide it on the vox ultra-frequency carrier and use Roman candles for visual confirmation.

By kd9280 on 4/8/2010 11:14:55 AM , Rating: 2
Brandon's Mom: Uh, all right. Dinner's at seven. [Brandon leaves.] Well, at least he's outside.

I'm not surprised one bit.
By theplaidfad on 4/8/2010 12:16:12 PM , Rating: 5
"...and there’s no one I’d rather do it with than John."

By rtrski on 4/8/2010 10:28:42 AM , Rating: 4
...and rumors that Bing might take over as search engine on the iPhone, it would be kind of hard for them to continue with the whole "Get a Mac" ads which were really more aimed at Microsoft than at any particular "PC" company.

Then again, the hypocrisy of the ads was already evident, so maybe not....

Glad the slight coat of gloss on Vista called Windows 7 is finally getting the respect it deserved, though (not really directly related to this article, just in general reviews).

I'm a PC and
By jbwhite99 on 4/8/2010 1:50:09 PM , Rating: 2
Justin, since you're not dating her, can I ask your ex-girlfriend out? She's definitely not Mac material anyway.

RE: I'm a PC and
By leuNam on 4/9/2010 4:48:17 PM , Rating: 2
hahahaha \m/ true

Microsoft needs to jump on this opportunity
By KIAman on 4/8/2010 5:17:27 PM , Rating: 2
Justin Long (in a business suit): Hi, I'm Windows 7...
Some random, dirty, raggedy hippy: And I'm OSX...

By justjc on 4/11/2010 1:44:26 PM , Rating: 2
Justin Long will always be a Mac, so giving him a suit and call him a PC won't work.

But a relaunch of the "I'm a PC" campaign ending with Justin Long admitting I sometimes run Windows too could work.

No need to throw dirt at Apple

Secret Lovers
By Mitch101 on 4/8/2010 9:09:25 AM , Rating: 3
I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John."

Why cant we all just get along? :(

By p05esto on 4/8/2010 11:16:38 AM , Rating: 3
stupid, false and misleading commercials. It really just solidified how pompous and gay Apple and people who buy their products are. Reminds me of the South Park episode of the Hybrid driving, fart smelling, Smug crowd....

"I got to power down my gear"
By shooty on 4/8/2010 10:22:46 AM , Rating: 2
... finally

By vapore0n on 4/8/2010 12:39:56 PM , Rating: 2
I dont know if I would put "I was a gay porn star" in my previous roles section of my resume.

Funny iPad spoof video
By 2bdetermine on 4/8/2010 1:25:00 PM , Rating: 2
By someguy123 on 4/8/2010 7:11:05 PM , Rating: 2
I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John.

The only place where you can lovingly praise someone while creating a commercial that maliciously attacks another.

"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein

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