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Jerry Seinfeld will man the new Windows Vista ads, sources say.

The PC/Mac ads from Apple have become a pop culture image well known across the country, even creating acting careers for the two actors. They portray PC, with his Windows Vista as porcine and gauche, while portraying Mac as young and suave. Microsoft hopes to destroy this image with a new campaign.  (Source: Apple)
Who says Microsoft can't be funny?

When Microsoft announced its new $300M USD ad campaign to counter Apple's iconic Mac Guy, PC Guy ads, reactions were mixed, but generally enthusiastic.  One of the most typical sentiments was -- what took Microsoft so long? 

Now inside reports have started to reveal the shape of ads to come for Microsoft.  The biggest news is the celebrity advertiser involved.  Inside sources reveal that Jerry Seinfeld will be appearing alongside Microsoft Chairman and founder Bill Gates -- so don't rule out a Mac Guy, PC Guy spoof.  For his role, Mr. Seinfeld is expected to receive a paycheck of $10M USD.

The ads, expected to debut September 4, should carry some variations of Microsoft's "Windows, Not Walls" slogan about breaking down misconceptions and communications barriers.  Microsoft executives say the new campaign cannot come too soon.  One executive speaking anonymously admitted that Microsoft MVP Windows brand had been battered by the clever Mac Guy, PC Guy ads to the point where it was being perceived as stale in the consumer market, despite PCs enjoying superior pricing.

The Mac Guy, PC Guy ads to which he refers are designed to market Apple's OS X as an alternative to Windows Vista, selling its hardware in the process.  It depicts Windows as an obese suit wearing maladroit, while Mac is a funny, sensitive, and well-dressed 20-something.  The ads developed by advertising gurus at Omnicom Group Inc.'s TBWA/Chiat/Day are so wildly successful they have become pop culture, even creating acting careers for both "Mac Guy" Justin Long and "PC Guy" John Hodgman.

Changing people's perception of Windows Vista is essential to Microsoft as it derives 28 percent of its revenue from the product.  Microsoft still holds a commanding lead, but sales of Macs have been steadily rising.  Mac ads attack Windows Vista as being plagued with technical difficulties, a charge Microsoft says is untrue, saying such problems have long since been fixed.

Robert Passikoff, president of Brand Keys, a New York branding firm says Microsoft must do something or risk sinking sales in Windows and surrounding products such as Office.  Says Passikoff, "They are not seen as cool.  Apple is cool. Can anyone even recall a Microsoft ad? No."

Microsoft may benefit from the appearance of Mr. Gates, who has celebrity status of his own.  Mr. Gates is very comfortable working with top entertainers and has appeared at events with Jay-Z, Bono, and actor Matthew McConaughey.  According to the source, Microsoft also considered other comedians such as Will Ferrell and Chris Rock before settling on Jerry Seinfeld.

Microsoft and Seinfeld’s representatives both refused comment.  The advertising firm developing the ads is Crispin Porter + Bogusky, a Miami-based ad shop which helped turn around Burger King's fortunes.  While the firm's iconic King ads helped boost sales, the company also produced Miller Lite's "Man Laws" ads, which were a moderate flop, failing to boost sales.

Davie-Brown Entertainment, a marketing company owned by Omnicom Group says Seinfeld has a lot of appeal and ranks 41st of 1,900 celebrities in terms of brand appeal.  Some fear, though, that after 10 years of being off the air, Mr. Seinfeld is not as identifiable with younger audiences as he once was.  To help push "Seinfeld" on a younger audience, Sony Corp.'s Sony Pictures Television, its distributor, has announced a "Seinfeld Campus Tour" to promote the show.  Analysts say that despite this difficulty Microsoft's move is likely wise, as it is dangerous to try too hard to pander to a younger audience.

Microsoft recently has had a very successful initial advertising campaign with its Windows "Mojave" ruse, in which it tricked users into liking Vista by pretending it was a new OS.

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Microsoft may be bad
By dickeywang on 8/21/2008 11:02:51 AM , Rating: 5
But Apple is definitely worse. Release phones and laptops but does not allow the customers to replace its battery, putting out so many restrictions on their iTune service, and not to mention the building quality are often getting worse on their newer generation of products.
If I absolutely have to choose an IT world that is dominated by Microsoft OS and one that is dominated by Mac, I would choose the former one.(well, luckily there is still something out there called Linux. :D )

RE: Microsoft may be bad
By bnutz on 8/21/2008 11:13:16 AM , Rating: 2
After my third magsafe adapter in 6mths, which is connected to a macbook that does not move, I'm done. Luckily I got it at 40% off.

RE: Microsoft may be bad
By ebakke on 8/25/2008 8:45:25 AM , Rating: 2
...which is connected to a macbook that does not move...
Isn't mobility the whole point of a laptop?

RE: Microsoft may be bad
By stryfe on 8/27/2008 3:22:57 PM , Rating: 2
Yes but mobility is useless if you can't charge your battery because your adaptor is broken...again.

RE: Microsoft may be bad
By MrBlastman on 8/21/2008 11:16:32 AM , Rating: 4
You forgot one thing:

"Making their users pay double what the product is really worth."

As much as I like to root for the little guy, Apple has learned only one new trick over the years that it didn't possess in the 1980's:

How to hose the customer and look good doing it.

I own a Mac and a PC. My wife uses her Mac all the time. I use my PC (with Windows) simply because the GUI works, is intuitive and most of all, functions efficiently.

This is coming from a UNIX/Linux/BSD maniac. I said it. I use my PC(and Windows) more than the Mac.

RE: Microsoft may be bad
By Fanon on 8/21/2008 11:47:42 AM , Rating: 3
Agreed. I'd pick Windows over OS X any day. Sure, it was fun to play with OS X when I first got my Mac. After that, I used it for what I bought it for (to test in Safari). Now it's plugged up to my TV since I have no other use for it (Front Row is decent for media).

RE: Microsoft may be bad
By kerryb on 8/21/08, Rating: -1
RE: Microsoft may be bad
By MrBlastman on 8/21/2008 1:13:11 PM , Rating: 4
How better can a consumer educate themselves than by using both products?

I have - I own both. :)

No hiding behind the brooha thrown back and forth along with the finger pointing.

Just the other day I tried to do something simple for my wife (she's a teacher). It involved printing out a sheet of photographs with multiple photographs on the page so it could be cut out into one page sparing wasted paper.

Easy task, right? I downloaded from the digital camera into Apple's fancy iPhoto software (or whatever you call it), tried to print out that particular photobook I created (and I tried many different ways - I am amazed at how few options there were to pick from in the options of the application - but, at the same time, not suprised). I spent a good 30+ minutes fiddling with the app. I tried using a photo album format etc. etc., none would do what I wanted it to do.

I ended up loading up Microsoft Word(which we have installed on the macbook) and completed the task in a few minutes time by effortlessly adding them to a page and printed it out.

So lets see, I wasted 30 minutes of time with an Apple app that is supposed to be accessible and user friendly and accomplished nothing, yet spent 10 minutes of time with Word and fulfilled the task.

You be the judge. My jury voted Apple guilty on this one.

RE: Microsoft may be bad
By michael2k on 8/22/2008 12:11:05 PM , Rating: 3
You mean contact sheets?

You just select print after highlighting the photos you want to print (apple-click I believe), then choose contact sheet from the photo style.

RE: Microsoft may be bad
By JustTom on 8/23/2008 10:20:51 AM , Rating: 3
I think this is more a case of using a tool you are familar with will always be more productive than using a tool you are unfamilar with.

RE: Microsoft may be bad
By kake on 8/29/2008 1:45:44 AM , Rating: 2
To loosely quote the magnificent Mr. Douglas Adams, "I want to be able to be working in a document, and add a picture. Or five. And then maybe do a quick sketch. And I don't want to have to use five different programs. Why can't I just scan a picture, drag in into my page, do it again, arrange them, use a pen to sign the damned thing and send it by mail to whomever I wish?"

Hello designers: it's not about the application, it's about the intent.

Give us what we want: drag, drop, type, draw, sketch, spreadsheet and hyperlink in one wide open space. With a print, email and save function.

Thank you very freakin' much.

RE: Microsoft may be bad
By jRaskell on 8/21/2008 1:19:09 PM , Rating: 3
Perhaps you should get a bit more educated yourself, on what exactly influences customer approval ratings.

In particular, the fact that good marketing campaigns can have a HUGE impact on customer perception and significantly impact how pleased they are with a given product, without changing one single thing about that product.

And this entire article is about that exact situation, where Apples marketing campaign has given Microsoft a bit of a black eye, and Microsoft's complete lack of marketing has allowed them to get away with it.

Point being, Apples recent growth can easily be substantially (if not entirely) attributed to their Marketing strategy, and their technical achievements could have absolutely nothing to do with it at all. That's the problem with customer approval ratings, there's just no way to know what's responsible for those ratings.

RE: Microsoft may be bad
By Oregonian2 on 8/21/2008 7:35:14 PM , Rating: 2
Absolutely. Apple has and almost always has had absolutely great marketing. They've also in recent history had great industrial design (basically how things look trying to be both practical and artistic). Look'n good with great marketing (the basis of the Playboy empire too, as it happens).

RE: Microsoft may be bad
By FITCamaro on 8/21/2008 2:41:29 PM , Rating: 5
It's hard to grow at 40% when you already have the entire market.

RE: Microsoft may be bad
By Oregonian2 on 8/21/2008 7:36:41 PM , Rating: 2
Yes, just imagine if Microsoft were growing at 40% per year.

RE: Microsoft may be bad
By spluurfg on 8/22/2008 5:04:25 AM , Rating: 2

RE: Microsoft may be bad
By Chris Simmo on 8/22/2008 1:06:51 AM , Rating: 1
I may be wrong with the figures, but whats 3% market share plus the 40% growth in comparison to the 85% market share plus the 4% growth? Like I said, I may be wrong with the figures, but doesn't that make windows based PC's expanding faster still?
As for customer approval, most people who have a mac just want something that turns on and looks pretty. 2 times the price of something that is pretty much closed off, these people have some balls.
Yeah windows might not be as stable, but they are open to so much software and hardware (and quiet often its the software/drivers fault), like to see you try and do something just as good.

RE: Microsoft may be bad
By michael2k on 8/22/2008 12:22:17 PM , Rating: 3
Um, no. 40% growth with 3% market share means if you sell 3m Macs this year, you will sell 4.2m next year.

4% growth of 85% means 85m this year 88.4m next year. So PCs sold an additional 3.4m vs 1.2m, but it isn't expanding FASTER.

The year after that? 5.88 vs 91.93, then 8.23 vs 95.56, then 11.52 vs 99.43...

3.4% (now)
4.5% 1 year
6.0% 2 years
7.9% 3 years
10.3% 4 years

So if Apple can maintain 40% growth vs PC growth, in 4 years they will have 10% of the worldwide market. Given they already hit 8% in the US, it doesn't seem hard to imagine they might hit 10% by this time next year in the US.

RE: Microsoft may be bad
By JustTom on 8/23/2008 10:31:16 AM , Rating: 2
If they can continue at 40% is a mighty big if. Successful marketing typically targets people who are more likely to buy your product in the first place. Once those are converted the task becomes much harder. Even excluding this effect it becomes harder to grow at such a high rate the larger your installed base is. Growing at 40% when you have a base of 3 million is a lot easier than growing at 40% when your base is 10 million.

Macs are almost irrelevant in the world market. And nothing Apple done yet has changed this. If Apple wants to keep these current growth rates they need to address this and as of yet they have had little success in doing so.

One another note, the previous poster is not necessarily incorrect. PC units are growing faster than Mac units. Mac marketshare is growing faster than PC marketshare.

RE: Microsoft may be bad
By michael2k on 8/23/2008 3:33:03 PM , Rating: 3
Well, it's a good thing they only have, what, 3.5% of the world market? 40% growth is a lot easier when you're starting that small. I don't follow you when you say Apple has done nothing to address the world market; they have built in localization for their OS with full support for most of the world without needing separate versions (unlike Windows).

And, did you know that six years ago they only had 2.2% of the world market? And it was only 2003 when they had 3.2% of the US market?

Now they have 8.5% of the US market, in only 5 years. Perhaps in 5 years we will see Apple with 10% of the worldwide market too.

RE: Microsoft may be bad
By JustTom on 8/23/2008 11:14:29 PM , Rating: 2
Much of the growth in the world market is directly attributable to growth in the US market.

What I meant by Apple not doing anything about the world market is simply that there marketing to the world market has thus far been unsuccessful. It doesn't matter how well anything is designed without the proper marketing it will not be bought in large quantities.

RE: Microsoft may be bad
By afkrotch on 8/22/2008 3:10:03 AM , Rating: 2

PC - shipped 70.3 mil comps
Apple - shipped 2.3 mil comps

(average of Gartner and IDC figures)

Let's assume your growth figures for the next quarter. PCs will ship another 2.8 mil more next quarter while Apple will ship another 920,000.

That would be...

PC - 73.1 mil
Apple - 3.2 mil

40% of crap is still crap. Course what do all these numbers have to do with XP have a better GUI than OSX? Nothing. That's all relative. Not one person is more right than the other when it's something to do with user preference.

As for customer approval rating. Where's this 10 points over Dell info coming from?

RE: Microsoft may be bad
By ebakke on 8/25/2008 8:46:35 AM , Rating: 1
Making their users pay double what the product is really worth.

Items are worth what someone is willing to pay for them. Plain and simple.

RE: Microsoft may be bad
By Screwballl on 8/21/2008 11:39:22 AM , Rating: 2
Luckily Linux is becoming easier to use... I have already changed my home server system to Linux (Kubuntu with KDE 4.1 for now). I also have linux only on my 2.4GHz laptop and dual boot with Ubuntu on 2 main desktops.
As soon as Linux can play my games properly and with little lag/emulation, I will be going to Linux only.

I have been spreading the word and getting some customers who only use a computer for internet and email to switch or at least try linux. It may only be 1% of the market share for consumer computers right now but as Steve and Bill continue their crap, I suspect more people will switch to it to eventually become the dominant OS.... may be in a decade or two but it will happen.

RE: Microsoft may be bad
By Spivonious on 8/21/2008 11:59:24 AM , Rating: 2
Explain me this,

I install Debian by the internet install (download a small ISO, boot to that, and install the rest by downloading). Everything worked great, Gnome started right up on the next reboot. But what is this? My network connection doesn't work. Hello? I just used it to install the OS!

RE: Microsoft may be bad
By Screwballl on 8/21/08, Rating: 0
RE: Microsoft may be bad
By Spivonious on 8/21/2008 1:15:55 PM , Rating: 3
I don't get your sarcasm, since on Vista and XP my network connection works perfectly all the time.

I also tried FreeBSD but couldn't even get X to load due to some video driver problem. If I wanted to mess around on the command line installing and configuring drivers, then I'd install DOS 6.

RE: Microsoft may be bad
By glennpratt on 8/26/2008 5:33:43 PM , Rating: 2
I don't get your sarcasm, since on Vista and XP my network connection works perfectly all the time.

He was probably making a point about personal examples. Everybody's is different.

I also tried FreeBSD but couldn't even get X to load due to some video driver problem. If I wanted to mess around on the command line installing and configuring drivers, then I'd install DOS 6.

FreeBSD and Debian? Those aren't newbie distros. Try Ubuntu if you don't want to deal with the command line.

RE: Microsoft may be bad
By Totally on 8/22/2008 3:33:19 AM , Rating: 2
1) use Vista: LAN connection but no connection to the internet

I may be wrong but if you have a LAN connection but no internet I'm pretty sure it's your router, MAC address not set properly?

By mikefarinha on 8/21/2008 11:16:00 AM , Rating: 5
while Mac is a funny, sensitive, and well-dressed 20-something.

I had to do a double-take when reading that. I mean the picture of 'Mac Guy' is right there in the article... THAT is considered well-dressed?!?!?!

RE: "Well-Dressed??"
By Master Kenobi on 8/21/2008 11:30:28 AM , Rating: 5
By teenagers these days, yes. In the adult world we would refer to him as a "schmuck".

RE: "Well-Dressed??"
By theapparition on 8/21/2008 11:58:03 AM , Rating: 5
You're being kind. My mother called him a douche-bag. And she's in her 70's.

RE: "Well-Dressed??"
By Spivonious on 8/21/2008 12:27:20 PM , Rating: 5

RE: "Well-Dressed??"
By amanojaku on 8/21/2008 12:33:22 PM , Rating: 2
You let him off easy. Funny? SENSITIVE???

RE: "Well-Dressed??"
By DeepBlue1975 on 8/21/2008 12:59:51 PM , Rating: 2
Exactly my thought.

Maybe the message from Apple is "After buying a Mac, you'll be left so money-less that you'll have no choice but dressing like him"

RE: "Well-Dressed??"
By Screwballl on 8/21/2008 1:29:07 PM , Rating: 5
THAT is considered well-dressed?!?!?!

For someone living in their parents basement at age 32, what were you expecting?

RE: "Well-Dressed??"
By mikefarinha on 8/21/2008 3:01:41 PM , Rating: 2
For someone living in their parents basement at age 32, what were you expecting?

I suppose for said individual that would be considered well-dressed, however I wish Mick would have clarified that in the article... :)

RE: "Well-Dressed??"
By Siki on 8/21/2008 4:06:41 PM , Rating: 3
I'd say their marketing is spot on then, if they are going for the Linux users.

RE: "Well-Dressed??"
By leidegre on 8/22/2008 11:08:04 AM , Rating: 2
The man is likable, it says so right there, in the article. Liked by many, very formal.

bad idea
By poundsmack on 8/21/2008 1:57:52 PM , Rating: 5
I dont see him as being a terribly effective person for portraying that Vista is ok and safe. personaly i would feel better if they got Chuck Norris to do it and all he did was come on screen with a t-shirt on that says "windows Vista" and then he gave that chuck noris smile and a reasuring thumbs up, aned then the cammera just fades out. that way people affraid of change will feel right at home.

the alternative would be to have morgan freeman just narate the comercial and the whole time show a windows vista pc and someone easily navigating it. morgan freeman goes on to say how easy it is to use and his incredibly soothing and arithmicly pleasing voice bistills confidence upon all who hear it... then for no reason chuck noris comes on and give a big thumbs up.

alternate ending 3: (the guy from all the "hello, i'm a mac adds is standing center stage and says his clasic line)
Justin: "Hello I'm a Mac"
(suddenly cuck norris comes on and round house kicks Justin Long)
Chuck Norris: "And I'm a PC" (thumbs up)

But i guess they could have done worse than choosing Jerry Seinfeld, they could have picked garry colman.
Justin: Hi I'm a Mac"
Garry: "...this is a paying gig right?"...

RE: bad idea
By FITCamaro on 8/21/2008 2:36:39 PM , Rating: 2
I'd prefer James Earl Jones ordering you to use a PC as Darth Vader.

RE: bad idea
By WTFiSJuiCE on 8/21/2008 6:20:46 PM , Rating: 2
They should throw the black hooded palpatine cloak over Ballmer n have him stand in the back rubbing his hands together greedily with a devious looking smile on his face.

Somehow i can't help but think he probably does it secretly in his office already.

RE: bad idea
By FITCamaro on 8/21/2008 2:38:05 PM , Rating: 2
And Garry Coleman would be like the guy on Family Guy.

"You don't even know who I am."

I don't remember the guys name cause I didn't know who he was.

RE: bad idea
By FITCamaro on 8/21/2008 2:39:20 PM , Rating: 5
Oh and the Chuck Norris one should just be him wearing a Vista shirt, eating an apple.

I'm gonna kill them if they steal that...

RE: bad idea
By Jiggs1337 on 8/21/2008 10:55:41 PM , Rating: 2
If only companies like Microsoft took risks like that. Some of your endings are a bit over the top :), but using Chuck Norris like that, even as a viral video online rather than on mainstream TV, would really work I think. It'd be funny, something to talk about and spread to friends, cool, etc.
If Microsoft tried something like that, it could be really successful.

RE: bad idea
By JustTom on 8/23/2008 10:35:54 AM , Rating: 2
if they got Chuck Norris to do it and all he did was come on screen with a t-shirt on that says "windows Vista" and then he gave that chuck noris smile and a reasuring thumbs up

Can he wear pants too. PLEASE?

Err.. Seem to remember Jerry was always a Mac guy
By coomberg on 8/21/2008 12:11:26 PM , Rating: 1
If you watch your Seinfeld episodes carefully you will always see a Mac on his desk. Gee I even remember he was so special he had one of those Anniversary models at one stage. He will obviously take the money but you know what he will use at home!!

By bespoke on 8/21/2008 12:18:21 PM , Rating: 1
I was just going to point this out, too. I guess 10 million dollars was enough to get him to sell his soul to The Balmer.

By AlexWade on 8/21/2008 1:01:52 PM , Rating: 5
For 10 million dollars, I would permanently stop using whatever brand of computer you want me to stop using.

RE: Err.. Seem to remember Jerry was always a Mac guy
By 4play on 8/21/2008 2:52:25 PM , Rating: 5
Yeah because they filmed the show at his real life apartment...

Ever hear of product placement?

By JustTom on 8/23/2008 10:37:43 AM , Rating: 2
The point is still valid. Because the image can become confusing. If people remember Seinfeld, I never watched the show, and his Mac they will wonder why he is touting Vista.

By omnicronx on 8/25/2008 12:01:50 PM , Rating: 2
How is it a valid point? If you want to go that far then why not point out that Justin long(mac guy) was a PC hacker in the new Die Hard....

Oh the controversy!!!

By Icelight on 8/21/2008 3:12:36 PM , Rating: 3
Microsoft is working out a deal with Sony Pictures to pull a George Lucas and replace all Mac items with Windows branded merchandise for the remastered Seinfeld collection.

As long as Microsoft...
By MrBlastman on 8/21/2008 10:55:53 AM , Rating: 1
Doesn't put a skeery mask on Seinfeld a la the Burger King guy, I think they'll do just fine.

*imagines a psycho stalking Seinfeld in a mask sneaking up behind Mac users and then suddenly jumping into their faces yelling BOOO!*

RE: As long as Microsoft...
By Brandon Hill on 8/21/2008 10:58:15 AM , Rating: 5
*imagines a psycho stalking Seinfeld in a mask sneaking up behind Mac users and then suddenly jumping into their faces yelling "IKEA filed for bankruptcy!"*


RE: As long as Microsoft...
By MrBlastman on 8/21/2008 12:01:47 PM , Rating: 2
That was funny. You said it better than I could :)

Sneak King rules
By Cullinaire on 8/21/2008 12:22:56 PM , Rating: 2
At least one of the commercials MUST feature him!

RE: Sneak King rules
By WTFiSJuiCE on 8/21/2008 8:00:45 PM , Rating: 3
A vision of what the first Commercial would look like.

Scene: at the home of a mac user.

Motivation: be as creepy as possible

Setting: Mac user sits on his duff in front of his shiny white Macbook.

<Fade In> The new Edition of Photoshop CS6 had just released yesterday. Mac user had been anticipating this release so much that he put in for this day off from work months in advance. 18 hours in, it was the dead of night and he was still going hardcore at creating that new state of the art...artbook. He paused to take a sip of his diet RC cola when he thought he noticed a unknown shadow moving around in his living room.

He got up and slowly moved out of the room, across the dark hallway, and poked his head into the living room. A lamp illuminated the room with a bright near-white light, but nothing seemed out of the ordinary.
Suddenly, he heard a rumble emanate from the room at the other end of the hall; it was coming from his room. "Honey?" He called out. No response. He went to the hall closet and from it produced a golf club. It was a 5 iron, his favorite club. His friends constantly gave him grief for always choosing to lay up instead of going for it, but he never let it get to him.

Slowly, he quietly crept down the dark and silent hallway. It was devoid of sound, except for the noise of small periodic shuffles that pierced the stillness outside of the room. As he stood motionless, peering through the small crack in the doorway, he listened. A minute went by. Two minutes...three. There was nothing. Despite the room being lit, he couldn't see anything...and most of all, he couldn't hear anything.

Fear began to tighten its grip over him as he tightened his on the five iron. A few quick breaths to gather the needed courage and he burst into room with a whirlwind of force. A startled gasp escaped.

"What is going on in here?!!" His voice boomed. His startled wife stared up at him as she lay halfway underneath the sheets of their bed, the presence of a laptop sitting warmly on her lap. "Honey!...what are you doing said that you would be gone all night working on your new photobucket." "It's PHOTOSHOP!" He yelled with a grimace on his face. "I saw a shadow come into this room and heard all..these...noises..." His voice trailed off as his eyes focused more closely at the computer on her lap. "What is that?"

His eyes began to harden as she closed the notebook, slowly moving her hands over the top of it. " what?" He gave her a stern look, his eyes wide with suspicion. "That. Why are you covering that with your hands?" Her face shied away, trying to give off a look of indifference. "No reason..." He wasn't buying any of it. He slowly moved to the side of the bed closest to her position and could see her body tense up. A sense of anger began to slowly swell up inside of him and he didn't quite know why, except for that he knew he didn't like it. "Move your hands." He said. She looked up at him instantly. "What?" "Move your hands." He repeated to her, a sense of no tolerance rang throughout his voice. She scoffed lightly. "'ve got to be kidding me, I don't know what you're get..." "REMOVE YOUR HANDS FROM THAT!" He roared as he gripped the top side of it and flung it open. As it opened up, the screen popped on with a blinding light and a terrifying jingle rang out from the built-in speakers that would forever haunt him in his dreams.

A horrific gasp released itself from his throat. "V......VISTA!! He slowly clutched the sides of his head with both hands. The room felt like it was beginning to spin as his eyes began to lose focus. Just then, he heard the door begin to creak loudly as it slowly moved to close itself revealing a terrifying figure. It was smiling. A terrible grin that spread unnaturally from either side of its face, a fake regal crown atop its own, and in one hand holding up a platter with an open box of Vista Ultimate on it. "I'm sorry Mac...Apples just can't satisfy me anymore." She tried to place a hand on him to comfort him a little, but it did no good.

"NOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!" He screamed as he fell to his knees in terror. The breaking point finally being reached. His screams continued into the night with the smiling figure continuing to nod in sick pleasure of the sight as he slowly pulled out and bit into a juicy steakhouse burger, which you can only get at your local neighborhood Burger King. <Fade Out>

RE: Sneak King rules
By bobsmith1492 on 8/21/2008 10:27:10 PM , Rating: 2
Wow, this must really get to you...

The insensitive post
By FITCamaro on 8/21/2008 2:35:09 PM , Rating: 3
Perhaps the ad can start with a black guy with an Apple shirt on on the screen. Then Seinfeld can walk onto the screen, racially insult him, and then shoot him in the face. Then be like "Now that that's out of the way, buy a PC."

End of ad.

If you think I'm serious here, you're beyond help.

RE: The insensitive post
By JustTom on 8/23/2008 10:44:48 AM , Rating: 2
Just out of curiosity why did you specify a black guy? Is this a Seinfeld reference? I never once watched the show so I am honestly curious.

RE: The insensitive post
By mindless1 on 8/25/2008 9:14:27 AM , Rating: 2
Serious or not, it's a screwed up idea.

mac guy
By zinfamous on 8/21/2008 2:42:03 PM , Rating: 4
God, I hate those ads. what with their uninformed smugness and all....

RE: mac guy
By snownpaint on 8/21/2008 3:52:14 PM , Rating: 3
Same here, but I hate almost every commercial on TV. (Slowski's is funny, but down with Comcast, so I spit in their general direction.. phah.phah)) I use Mac and Windows.. The commercials seem to point out such old school flaws. Plus I really don't like that kid's (Mac kid) acting in movies or commercials.. However, he did do a good job getting hit with a wrench in Dodge ball. That made me laugh..

As for Jerry, lets see what he can do.. The HP commercial for Bee's Life was crap. He seemed so "I'm doing this for a paycheck", then actually having fun with it. I guess that is what this one is for, $10 million, 30 - 60 secs, OK.

He should run up and throw a hammer at a big screen, a big BSOD..

It's about time
By amdwilliam1985 on 8/21/2008 11:19:32 AM , Rating: 4
It's about time.
Window are better than Mac in many ways.

-1 to Mac for not allowing people to put Mac(legally) on their selfbuilt machines. Down with MACnopoly.
I'm sure there are tons of people out there like me who prefers to put together our own system rather than buying unknown parts from companies.

RE: It's about time
By Diesel Donkey on 8/21/2008 11:54:57 AM , Rating: 2
Apple isn't obligated to sell you their operating system to do whatever you please with it. I'm not a Mac fan at all (I have built my own system and I don't like OS X much at all), but I understand why they want to keep their OS locked to their hardware in order to make sure all their device drivers work flawlessly. Yeah, they probably do usually "just work". Why? BECAUSE they control both the hardware and the software and the uses of those things ARE limited. If you like to build your own, as I do, then you have plenty of options for an operating system.

Fuel for the fire...
By themacsucks on 8/21/2008 11:48:07 AM , Rating: 5
In 2007-2008, Apple received the highest customer service rankings it has received in its entire history, even going back to the days when it was 10-15% of the market, and it has the highest score in the personal computer industry. This, in spite of the iPhone price fiasco, the iPhone 3G reception issues, the iPhone developer kit limitations, Time Machine issues in Leopard, complaints about the Leopard GUI, iPod Nano overheat issues, iPhone customers talking less than other smartphone users while paying more, the MobileMe disaster, and more. It's as though people LIKE having Apple screw them over, or they're afraid to give Apple an honest evaluation. While Mac hardware may look cool (debatable), it's overpriced for what you're getting. Leopard has lots of snazzy graphics, but has a great deal of duct tape and bailing wire under the hood. Despite the bad press they get (mostly from Apple itself), Vista, XP, and Linux are all very usable, stable, and (when properly configured and maintained) secure desktop operating systems. More and more, it seems that Apple puts things out without doing much testing, and the customers pay the price. Why this isn't reflected in their customer satisfaction scores is beyond me. And, oh yeah,

RE: Fuel for the fire...
By Darkwolf on 8/21/2008 12:06:19 PM , Rating: 1
I think the reason Apple ranks so high is that these ratings are comparative in nature. That is, compared to experiences with other manufacturers. And they reflect service when things do go wrong - Apple, to its credit, has done very well in the service area. Likewise, the issues you cited, while all accurate, were probably perceived by most Mac users as relatively minor (or irrelevant; a laptop user may not care about the iPhone's problems). I don't think Mac users (many of whom have been or currently are long-time PC users) are members of the undead who've had their brains dry cleaned by the Steve Jobs' mind-meld. Most people, unlike folks like us who frequent PC-oriented websites, are not heavy duty computer geeks who like to get the best possible framerate out of our machines for Crysis and spend our waking hours arguing over Nvidia vs. ATI GPUs - most people want a machine that just frigging works. While no computer manufacturer has gotten to the "toaster reliability" level, Apple, especially with its adoption of a UNIX underpinning to its OS, has done better at it that Windows Vista. Pouring money into ads without investing in the product may ultimately result in discrediting Microsoft more than its insistence of Vista's glory when the reality was far, far less than that.

What's wrong with PC guy?
By wordsworm on 8/24/2008 1:58:34 AM , Rating: 2
MS should've hired the same two guys for their commercials. I liked PC guy better than Mac Guy anyways. He was kind of funny. Mac guy always seemed kind of dumb in the commercials.

I think MS should've stuck with the fat guys for PC. They're funnier. King of Queens comes to mind as a good celeb to promote PC.

RE: What's wrong with PC guy?
By michael2k on 8/24/2008 10:15:51 AM , Rating: 2
He uses a Mac. And the dumb Mac guy is on purpose; he appeals to the slightly tech illiterate that makes up the majority of the PC world. If he can use a Mac, so can I!

RE: What's wrong with PC guy?
By wordsworm on 8/24/2008 9:42:12 PM , Rating: 2
Seinfeld is bad kitch. I don't know why they went with him. Kevin James would've been 100x better. In his show, King of Queens, around Superbowl time, he's off looking for the latest HD biggest TV equipment. He's just the kind of semi-techno geek that would have broad appeal. Seinfeld seems to be to be the Mac Guy material. hmm.... maybe that's what they intend for him - he'll be the idiot Mac guy.

Anyways, I'm pretty ticked off over the EULA that came with Vista, so anything that erodes MS's business is good for me. On the other hand, if roles were reversed and Apple had 85% of the market (or whatever it is MS has now), I can't help but shudder to think how terrible the world of computing would be. Well, I guess I should give credit to them for putting out better quality than PC for most of the history of the PC. Really, it's only since XP that the quality of the PC has become sufficient to use it for more than Excel and gaming. Let's face it, Quark Express, Adobe, Cubase, and a whole slew of other premiere software has seemed only reluctantly PC friendly. Heck, it's been awhile since I looked into it, but I believe there are plenty of applications that are still exclusive to Apple - and I believe that Quark is one of them - if not for Indesign I'm not sure what the PC crowd would have for publishing software (and please don't mention 'MS Publisher' as it's kind of a joke compared to the other two). I still won't buy an Apple though. The software costs dwarf the hardware.

best of luck..
By JoshuaBuss on 8/21/2008 11:06:11 AM , Rating: 4
I hope this helps microsoft.. but moreso I just hope apple gives up on its slandering campaign. if their stuff is really as good as they say it is, they shouldn't need to be slinging mud.

I can't wait
By L33tMasta on 8/21/2008 11:26:59 AM , Rating: 2
Knowing the track record of how the Mac commercials stomp on features that the PC obvious has over them (editing videos is "fun"? I guess they forgot to include the tons of games PCs play that Macs don't), I think these commercials will be fairly funny.

RE: I can't wait
By Belard on 8/21/08, Rating: 0
RE: I can't wait
By WTFiSJuiCE on 8/21/2008 6:37:55 PM , Rating: 2
Since no one has really even compiled a complete tally of PC game sales since at least the introduction of digital downloads, it makes your statement sound all the more asinine. A statement like that would be more at home on a more credible site than dailytech's, like vgchartz.

You sound like that guy in the mac commercials....what was his name...I remember master kenobi referring to him as....hold on a sec, let me quote em here...a "shmuck".

Yes...yes that will do nicely.

The biggest misinformation
By noirsoft on 8/21/2008 5:32:47 PM , Rating: 2
Out of all the various lies in the Mac vs PC commercials, the biggest one is this:

John Hodgman, the "geeky PC" actor, is a huge Mac fan and has been using them since 1984.

While Justin Long, the "cool Mac" doesn't really care much about either side and, by his own admissionb, is "computer illiterate"

What does this say? That in reality, geeky, socially inept people like Macs? That, in order to cast someone who typified what Aople was looking for in a user, they cast someone who knew nothing about computers? I'm not sure.

RE: The biggest misinformation
By michael2k on 8/22/2008 5:44:24 PM , Rating: 2
No, that Macs are designed for computer illiterate people (who would identify with Long) but appeal to geeks (who would identify with Hodgman).

Face it, would you rather the illiterates ran XP and Vista, or OS X?

nit picking
By getho on 8/21/2008 7:58:52 PM , Rating: 2
even creating acting careers for both "Mac Guy" Justin Long...
I know this was passing comment, but Justin long was very well established before doing these ads.

RE: nit picking
By jeff834 on 8/22/2008 12:14:41 AM , Rating: 2
Not nit picking at all, I thought that was the most ridiculous thing in the article. The first time I saw one of those commercials I said oh its John Hodgman and Justin Long. I don't see how hiring established TV comedians and well known main character movie actors launches their careers...

Did you see a McIntosh in Seinfelt 's bedroom?
By nofumble62 on 8/22/2008 2:39:45 AM , Rating: 2
Pay notice when you look through the bedroom door. I remember seeing a McIntosh in his bedroom.

Wow. This is going to be a bad deal for MS.

By mcturkey on 8/22/2008 12:51:08 PM , Rating: 2
I agree, his choice in audio equipment for his TV apartment is going to derail Microsoft's ad campaign in a big way.

By saen on 8/22/2008 1:10:05 PM , Rating: 2
I am just hoping for MS to come and out and kill these stupid commercials. If anything the mac guy is a stuck up boring 20 something; doing nothing but blogging about how his life is so awesome and he is so cool; while he lives in his Mom's basement.

PCs are the only choice for entertainment, GAMING + BLURAY playback; try doing that on a Mac.

RE: Games/BluRay...
By michael2k on 8/22/2008 2:17:34 PM , Rating: 2
Nah, as a Mac owner I would buy a PS3 for entertainment, gaming, and blu-ray playback.

Funny, so you're saying PCs are toys where Macs are for work?

Better Idea
By 67STANG on 8/21/2008 11:11:21 AM , Rating: 2
They should have Kramer do it instead... on second thought, he'd probably just call Steve Jobs the "N" word over and over..

This pleases me
By OdinX on 8/21/2008 11:22:23 AM , Rating: 2
greatly. But really the people that should come to the aid of microsoft is all of the hardware vendors that can attribute their existence to windows.

Well dressed?
By Donkeyshins on 8/21/2008 5:21:38 PM , Rating: 2
It depicts Windows as an obese suit wearing maladroit, while Mac is a funny, sensitive, and well-dressed 20-something.

Hoodie + jeans + sneakers = well dressed?


By DatabaseMX on 8/22/2008 5:10:07 PM , Rating: 2
It's funny alright.

It's not that I don't like M$, but ... it just goes to show you how desperate and pathetic M$ is - spending yet another 300 million to continue to promote an OS - the 3rd OS - that should have *never* happened, the other two being Windows Me and XP Home.

And Seinfeld ... humm, well nothing personal against Jerry, but I don't think he is all that funny. I would have picked Holly Hunter - someone super cool and sexy and hip. But hey, that's just me.

Fortunately .. we STILL have XP!!! Long Live XP.


Missing the point
By Darkwolf on 8/21/08, Rating: -1
RE: Missing the point
By Aikouka on 8/21/2008 12:13:10 PM , Rating: 2
You described it as not worth the upgrade, but then why are a lot of people clamoring to have their laptop/desktop (which comes with Vista... i.e. no need to upgrade) "downgraded" to XP? This comes from people believing that Vista is some bug-ridden product. I believe that a lot of this comes not just from reviewers but also word of mouth. Most people I talk to that exclaim distaste for Vista tend to either heard it from someone else or had problems with Vista for themselves. But then I ask a couple more questions and it seems they have hardware that is not horribly adequate for running all of the extra Vista features. It's like having a Ferrari with an engine from one of those 3 cylinder Geo Metro engines in it... sure it looks darned good, but it just doesn't perform.

I run Vista ultimate on two home-built PCs and a Dell laptop. It works fairly well on all three. I also have two other laptops that use Windows XP (one is professional, the other MCE 2005). I have no problems with them either, although I do prefer XP's screens that it shows when you hibernate. My HP laptop defaults the power button to be hibernate where the Dell set it to Sleep (or this may be a Vista thing too). But when I first hit the power button on the Dell, I had no idea what it was doing because it just went to a black screen. I switched it in the options to Hibernate instead of Sleep, but it still just shows me a black screen. Windows XP actually says that it's hibernating, which I prefer.

RE: Missing the point
By mikefarinha on 8/21/2008 12:31:17 PM , Rating: 3
You should check out the hybrid-sleep function. Extreemly cool function. Vista's power options are miles ahead of XPs.

The Hybrid-sleep option puts your PC to sleep and in the background saves the PC state to the HDD. That way if there is a power outage while the PC is a sleep it will resume as if it was put into hibernate.

RE: Missing the point
By bobsmith1492 on 8/21/2008 10:23:03 PM , Rating: 2
Also load it up with 6GB of RAM and never wait for an application (or game) to load ever again...

Burger King Ad firm?
By AntiM on 8/21/08, Rating: -1
RE: Burger King Ad firm?
By mikefarinha on 8/21/2008 12:01:06 PM , Rating: 4
Perhaps you didn't read this quote.

The advertising firm developing the ads is Crispin Porter + Bogusky, a Miami-based ad shop which helped turn around Burger King's fortunes.

Perhaps you also didn't see this news story

Burger King Holdings says its profit surged 42 percent in its fiscal fourth quarter, driven by improved sales and marketing. The results are above Wall Street expectations.

So I think you know where you can put your 'little tip' for Microsoft.

RE: Burger King Ad firm?
By AntiM on 8/21/2008 1:45:33 PM , Rating: 1
Maybe the ad campaign helped their profit, or maybe they make a good product at a good price.

So, you know where you can put your hostile comment.

RE: Burger King Ad firm?
By taber on 8/21/2008 3:26:40 PM , Rating: 5
You're right. Last time I ate at Burger King their product was 42% better than in the past.

RE: Burger King Ad firm?
By mikefarinha on 8/21/2008 3:31:47 PM , Rating: 2
You're right. Last time I ate at Burger King their product was 42% better than in the past.

Hehehehe very nice response!

RE: Burger King Ad firm?
By FITCamaro on 8/21/2008 3:48:01 PM , Rating: 2
The last time I ate at Burger King it took half an hour for me and my 3 co-workers to get 4 burgers.

RE: Burger King Ad firm?
By snownpaint on 8/21/2008 3:54:34 PM , Rating: 3
Last time I ate Burger King I spent 43% more time in the bathroom..

RE: Burger King Ad firm?
By FITCamaro on 8/21/2008 3:44:32 PM , Rating: 2
I don't like those commercials. Freakin lying there on the bed next to guy with a smile on his face. Gay.

And I beg to differ. Marketting is everything. You could have the cure to cancer. If someone else had ads running that your cure was evil and supported child abuse, you'd never sell it.

RE: Burger King Ad firm?
By Oregonian2 on 8/21/2008 7:48:03 PM , Rating: 2
And I beg to differ. Marketting is everything. You could have the cure to cancer. If someone else had ads running that your cure was evil and supported child abuse, you'd never sell it.

Yes and proof of that has been the inability for producers to irradiate foods that we buy in stores to get rid of the rounds of food scares that occurs semi-regularly. It's pretty close to the case you state (the opponents portray the foods as becoming radioactive which is pretty close to idiocy). But miracles do happen, they just approved irradiation for fresh leafy vegetables (spices have been for something like over twenty years and they're still not radioactive).

By Screwballl on 8/21/08, Rating: -1
RE: Seinfeld?
By mikefarinha on 8/21/2008 11:28:28 AM , Rating: 2
One thing that I think would be really bad for for Microsoft to even mention Apple in their ads.

In the Apple ads they sparingly refer to anything Microsoft... Which is why it is Mac vs PC and not Mac vs Windows. However they do allude to a lot of common misconceptions that people attribute to Windows.

However your post does point out the incredible lead Apple has in current pop culture mind share, esp. with the youth. A lot of tech-heads like to malign marketing but this is the real battle field for product adoption.

On a side note it will be a great day when the anti-Vista circle-jerk dies down to the same level of the anti-XP people. After the Mojave-experiment I started to notice more people talking about how Vista 'isn't that bad.' After the new ad campaign in September I expect to see a lot less people complaining about how Vista 'made me switch to Ubuntu!'

RE: Seinfeld?
By theapparition on 8/21/2008 11:56:20 AM , Rating: 3
While your correct that they don't use the MS name, they do call out the Vista OS by name. Nothing careful or crafty there, just blatent mis-information.

RE: Seinfeld?
By BladeVenom on 8/21/2008 12:17:50 PM , Rating: 5
Didn't Seinfeld always use a Mac in the TV show?

RE: Seinfeld?
By Noya on 8/21/2008 1:10:12 PM , Rating: 2

RE: Seinfeld?
By Oregonian2 on 8/21/2008 7:20:47 PM , Rating: 2
Just about all TV and Movie spots show Macs. Apple must have a tremendous placement budget. :-)

RE: Seinfeld?
By mondo1234 on 8/21/2008 8:57:57 PM , Rating: 2
Its laughable that the company with 95% market share has to "defend" itself. Numbers speak louder than words.

RE: Seinfeld?
By afkrotch on 8/22/2008 3:32:47 AM , Rating: 2
It's just that Vista isn't selling as well as they would like. They want to get their investment back before Windows 7, probably. Hell if I know.

RE: Seinfeld?
By Totally on 8/22/2008 3:53:36 AM , Rating: 2
Close, but it is because Windows 7 is coming, the public image has in the past couple of years taken a beating with Vista's launch flopping, and Apple taking advantage of it by doing some of it's own windows bashing. Launching W7 to an indifferent public is not something they want. This and the Windows blog seem like a "repair the roads, the troops are going to march" kind of deal, instead of the usual hype machine.

As for Seinfeld, honestly, they couldn't do better what a waste of money.

RE: Seinfeld?
By afkrotch on 8/22/2008 5:01:49 AM , Rating: 2
I don't think so, cause if you look around forums or listen to idle chit-chat, it's usually "don't bother with Vista, just wait til Windows 7 comes out next year."

I pretty much feel the same way. I have WinXP and it works fabulously. I have WinVista on my laptop, cause it came that way and it also works fabulously. I just don't see much point paying for an new OS atm. There's not enough apps that makes moving to Vista worthwhile. Hopefully by the time Windows 7 is out there will be.

RE: Seinfeld?
By JustTom on 8/23/2008 10:47:27 AM , Rating: 2
By the time Win7 comes out Vista will work flawlessly and Win7 will have the problems.

RE: Seinfeld?
By jonmcc33 on 8/21/2008 2:09:24 PM , Rating: 2
In the Apple ads they sparingly refer to anything Microsoft... Which is why it is Mac vs PC and not Mac vs Windows.

Yes they do say Mac vs Vista so that's basically saying Mac vs Windows.

On a side note it will be a great day when the anti-Vista circle-jerk dies down to the same level of the anti-XP people. After the Mojave-experiment I started to notice more people talking about how Vista 'isn't that bad.'

The big problem is that Vista isn't really suited for the corporate world still. Windows XP has a firm hold on that market, which is massive and probably the higher percentage of Windows use. Unless corporate IT see a reason to upgrade to Vista they won't.

But Apple has zero grip on the corporate IT world anyway. Linux has a stronger implementation than Apple, who only seems to be of use for those requiring image/video manipulation and that's about it.

RE: Seinfeld?
By Belard on 8/21/08, Rating: 0
RE: Seinfeld?
By DFranch on 8/21/2008 9:19:35 PM , Rating: 2
I think the point of the Mojave adds is to show that most people just spew what they hear in an apple commercial as if it was their own experience. That is why they can't even tell they are looking at Vista. I can't tell you how many people I've talked to who have never even seen Vista but still complain that it unreliable.

RE: Seinfeld?
By hr824 on 8/21/2008 11:11:36 PM , Rating: 2
True enough and whats worse I overheard a sales person at a microcenter near me bash vista with every cliche in the book to a customer who curious about vista. Microsoft dose indeed need to change it's attitude about advertising since they obviously became fat dumb and happy since XP launched.

RE: Seinfeld?
By Belard on 8/22/2008 4:42:03 AM , Rating: 2
Well... in case you haven't notice, there is a lot of stupid people in the world who will simply repeat what others say or do. Just look at politics... er, maybe not.

My opinion of Vista is based on my experince. Not good. If it works for you or anyone else, good. I'm not building computers anymore (not enough money worth the hassle) and its not my problem really.

I may tell people my low opinion of vista - which the only thing I give a high-marks is the backgrounds and RUN/Search box built into the Start menu (A simple 500K XP program does the same thing), but they should try it for themselves and they should spend at least $500 for a multi-core 3~4GB system.

RE: Seinfeld?
By afkrotch on 8/22/2008 3:36:10 AM , Rating: 2
- From what videos I have seen, they seemed like typical computer idiots, barely know the differnce between memory and hard-drive "memory".

That's like 90% of your market right there.

RE: Seinfeld?
By Belard on 8/22/2008 4:43:17 AM , Rating: 2
Oops... stupid wrong word. it was supposed to be "Vista as an upgrade over XP"!

SOrry for any confusion. I was having a PC GUY moment.


RE: Seinfeld?
By Mitch101 on 8/21/2008 11:41:22 AM , Rating: 4
I would have gone for Will Farrell. Dont get me wrong I like Jerry but he is dated and Microsoft has a knack like MTV for just falling shy of the cool factor. Will Farrell would have brought it and made people talk about it.

If anyone saw the beer commercial with Will Farrell where he said Suck One knows what I am talking about. Will is todays funny. Jerry is yesterdays funny.

RE: Seinfeld?
By mikefarinha on 8/21/2008 11:49:40 AM , Rating: 3
From another thread on this at ZDNet.


Are they going for "cool"?

Or are they going for "promoting their product"? Or at least "stop the bleeding"? MS knows they can't out-"cool" Apple, so why even try? Even trying would make THEM seem like sour grapes.

RE: Seinfeld?
By Mitch101 on 8/21/2008 1:03:42 PM , Rating: 1
They should run two campaigns then. One marketed with Farrell and one with Seinfeld. What's another 10 mill to Microsoft?

RE: Seinfeld?
By Oregonian2 on 8/21/2008 7:24:11 PM , Rating: 2
Cost of the campaign may be a tad more than the amount paid to Seinfeld.

RE: Seinfeld?
By Screwballl on 8/21/2008 1:08:22 PM , Rating: 3
Will Farrell already did some Mac spoof commercials....

(as much as I hate youtube, it was the only place I could find them all)

RE: Seinfeld?
By Belard on 8/22/2008 4:47:23 AM , Rating: 2
That is probably why MS couldn't or wouldn't hire Will Farrell to do the ads.

How many porn movies has he made?

RE: Seinfeld?
By GotDiesel on 8/21/08, Rating: -1
RE: Seinfeld?
By Belard on 8/21/2008 3:36:50 PM , Rating: 2
I agree with you 100%... I live the Seinfeld series, it was the best in the 90s. But this is almost 2010, I rarely think about Jerry or his humor anymore.

Will Farrell is a talented actor who does both comedy and even some drama very well. (The movie Stranger Than Fiction is one of THE best movies I've seen).

Using Jerry may work out, but I feel that the ADs will be out of touch like Vista is in the real world. The Burger King ads are CREEPY, not funny.... you don't forget them, but they are CREEPY. Jack In The Box with their guy in a masked outfit are cute, funny, sometimes uh-sexy (okay sexual), etc... come on, the guy actually kills people, chases them dowm and throws them to the ground, sits in a hot-tub with swinger, etc.

MTV has been uncool since they stopped playing music videos. I don't know why its called MTV. And VH1 followed suit. So I don't watch music videos anymore - then again, most of todays music isn't interesting either. ;(

RE: Seinfeld?
By ggordonliddy on 8/21/2008 7:58:23 PM , Rating: 1
Who is Will Farrell?

RE: Seinfeld?
By Chaotic42 on 8/21/2008 10:29:07 PM , Rating: 2
Will Farrell would be terrible. The only funny thing that the man has ever done was Celebrity Jeopardy on SNL.

If you want goofy funny, how about Bruce Campbell?

RE: Seinfeld?
By Mitch101 on 8/22/2008 12:46:22 PM , Rating: 2
Talk about waking the dead. ;)

RE: Seinfeld?
By Durrr on 8/25/2008 11:58:41 AM , Rating: 2

RE: Seinfeld?
By Lugaidster on 8/21/2008 11:45:01 AM , Rating: 5
I know I'm going to get flammed for saying this and most likely my post will get one or two "not worth reading" clicks but I'm a 22-years old guy and I think that Seinfeld rocks. 'Til this day whenever I see his show, I laugh. I hope this counters Apple's advertising.

RE: Seinfeld?
By Inkjammer on 8/21/2008 12:16:09 PM , Rating: 5
... but I'm a 22-years old guy and I think that Seinfeld rocks
I'm a 28-year-old tech geek who never heard of Seinfeld until he was made to watch the 1st season on DVD (I know, I know...). After watching a few episodes I was hooked. Seinfeld may not be as relevent now as he was ten years ago, but his TV show still holds unprecedented amounts of awesome.

Microsoft could have picked a better frontman than Seinfeld, but at the same time, who's their target audience? Techies? No. Gamers? No. Cliffy B would have been a better rep. In truth, what people are missing is these ads are targted at the average home user in their 30's and 40's, people who know litle about computers except what they hear from friends and the office geek. They've heard the "Vista sucks" campaign, and this is persuade them it's not all that bad. And those people? Yeah, they remember Seinfeld most fondly.

RE: Seinfeld?
By FITCamaro on 8/21/2008 2:32:29 PM , Rating: 1
Not a big fan of Seinfeld.

RE: Seinfeld?
By zerocool84 on 8/21/2008 4:37:51 PM , Rating: 2
While I love Seinfeld I think they should have gotten someone more "hip" to the 20 somethings as I am a 20 something. He is not cool is their eyes as I'm sure many didn't even watch the show.

RE: Seinfeld?
By Oregonian2 on 8/21/2008 7:28:32 PM , Rating: 2
Is it the twenty-somethings that occupy the market that Microsoft wants to sell into with these ads? Are the twenty-somethings where the big money is at?

RE: Seinfeld?
By FITCamaro on 8/21/2008 7:34:22 PM , Rating: 2
No but they'll get mommy and daddy to buy it for them.

RE: Seinfeld?
By JustTom on 8/23/2008 10:51:30 AM , Rating: 2
Twenty somethings turn into 30 somethings. Apple has tremendous brand loyality. So MS is understandably interested in selling to 20 somethings rather that having Apple create a customer for life.

"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference

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