Microsoft has had a hard time gaining any traction in the
Japanese console market with its XBOX and XBOX 360 consoles. On Japanese soil,
Nintendo and Sony are the kings and Microsoft is an also-ran. According to Reuters, Japanese XBOX 360 sales have
only accounted for a small fraction of worldwide sales:
Xbox 360 sales in
Japan reached 158,654 units as of early this month, while 5 million units had
been sold worldwide by the end of June, the paper said, quoting data from game
marketing firm Enterbrain Inc.
The Redmond, Washington-based giant is looking to make some
inroads in the Japanese market by offering
the XBOX 360 Core System available to consumers.
The XBOX 360 Core System has been available in the United
States and Europe since its Q4 '05 launch. In the United States, the XBOX
360 Core System forgoes the 20GB hard drive, chrome trim, wireless controller, Ethernet
cable and XBOX Live Headset. The Core system also features a Composite AV cable
instead of the Component HD-AV cable.
Japan's Nihon Keizai
reports that the XBOX 360 Core System will retail for 10,000 yen ($86 USD) less
than the XBOX 360 System which currently sells for 39,600 yen ($340 USD). As an added bonus, IGN is reporting that Microsoft is also including Project Gotham Racing 3 and Ninety-Nine Nights in with the package.The
XBOX 360 Core System is due to be available in Japan starting November 2.
quote: I actually blame this on the New England culture, all they care about is money; just watch the news
quote: If I was a japanese game developer, my resources would go to the PS3 and Nintendo purely for the domestic consumer market alone.
quote: Its going to take a huge cultural shift in the way Japanense people looking at consoles from outside their country. Microsfot is trying for mount everest with this endeavor.
quote: IGN is reporting that Microsoft is also including Project Gotham Racing 3 and Nintey-Nine Nights