Source close to Microsoft are confirming that the Redmond,
Washington based company is developing its own rival to the hugely popular iPod
music/video player. Apple has ruled the portable audio scene for years and has successfully
fended off attacks from a number of strong competitors, but can they withstand
a full
assault from the 800 pound gorilla?
The sources point to Xbox guru Robbie Bach as the project
leader for the music player. There is also word that Microsoft has held some
closed door talks with representatives for the music industry to work out
licensing deals. The new music player would be joined by a Microsoft-backed
music service separate from the recently announced URGE music service co-developed
with MTV. Reuters reports:
Most iTunes rivals
charge monthly fees to access a catalog of entertainment, but some allow
consumers to buy individual songs for about $1 each. Microsoft's service will
emphasize the pay-per-download, or a la carte, model, the sources said. A
subscription component will also be offered, according to early accounts of the
planned service. One source, who has seen a demonstration of the service, said
it was an improvement over iTunes. "They have been developing technologies
that have really good music discovery and community," another source said.
"iTunes is the 7-11 (of music stores). You don't hang out there."
Microsoft’s Windows Media Player 11 should serve as a nice
launching platform for the new music player and online store. Album management and
navigation is already much improved over Apple’s iTunes software in this
editor’s opinion so all we need is hardware that both is easy to use and
stylish. Microsoft has a large pool of talent to pull from in developing an
iPod killer so I hope that we are not disappointed.