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  (Source: Paramount)
Hollywood worried gamers will ignore Iron Man

The target audience for summer blockbuster movies aren’t that different from blockbuster video games. Popcorn flicks feature fast-paced action with special effects, and hit games usually also feature intense action sequences with the latest graphical tricks. Perhaps for this reason, some Hollywood executives are sweating the release of Grand Theft Auto IV.

In particular, the Iron Man movie will hit screens at the end of this week in an environment now filled with people playing Grand Theft Auto IV. The target demographic for Iron Man shares much overlap with GTA IV, causing some concern for Hollywood.

According to the Financial Times, EA CEO John Riccitiello said that movie executives have told him they worry that GTA IV would take away from Iron Man box office. "I don't think I've ever heard of that before," he says. "There's a big reset happening now."

This isn’t the first time that Hollywood is looking at a hot game property with some trepidation. Last fall, the release of Halo 3 pulled in at $170 million on day one, eventually amounting to over $300 million on the game alone in the first week.

Money spent on games could mean less money on movie tickets – a fact that movie executives used to help explain the poor performance of The Heartbreak Kid, the film that reunited the Farrelly brothers with Ben Stiller.

Marvel Studios’ president of marketing Geoff Ammer expressed optimism for both properties sharing the same week. "The two properties can co-exist in the marketplace," he says. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

Interestingly, little mention was made of the Iron Man videogame, which also released this week on every current game console.

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games > hollywood
By nerdye on 4/29/2008 2:07:34 PM , Rating: 5
I like movies as much as the next man, but the inevitable is taking place where the market for games is growing larger than movies, and it pleases me.

RE: games > hollywood
By V3ctorPT on 4/29/2008 2:13:15 PM , Rating: 5
Starsky & Hutch VS Lego: Starwars... same happened then... c'mon...

RE: games > hollywood
By FITCamaro on 4/29/2008 2:15:41 PM , Rating: 1
I would've played a Hello Kitty game over seeing that piece of crap.

RE: games > hollywood
By therealnickdanger on 4/29/2008 2:20:43 PM , Rating: 2
LEGO Star Wars is amazing. The second was even better. I think I saw S&H on Comedy Central once... :P

RE: games > hollywood
By MrBlastman on 4/29/2008 2:30:53 PM , Rating: 3
Do it... Do it...

RE: games > hollywood
By FITCamaro on 4/29/08, Rating: -1
RE: games > hollywood
By Spivonious on 4/29/2008 2:41:26 PM , Rating: 3
Best part of an otherwise mediocre movie.

RE: games > hollywood
By gcouriel on 4/29/2008 2:59:01 PM , Rating: 2
you're really being too kind and generous to that movie!

RE: games > hollywood
By therealnickdanger on 4/29/2008 3:19:05 PM , Rating: 2
I'm not going to lie to you. It's gonna get weird.

RE: games > hollywood
By mholler on 4/29/2008 2:13:42 PM , Rating: 2
Whoa now...let's not get ahead of ourselves. The market for games has a looooooong way to go before it can challenge hollywood. This movie happens to be one that is targeted towards a gamer audience, and there is some merit to the studio's concern that a game as big as GTA could effect box office receipts, but I think you're exaggerating a bit.

And yes, I am a gamer, but at some point a reality check is necessary

RE: games > hollywood
By bnutz on 4/29/2008 2:27:41 PM , Rating: 5
Maybe hollywood needs to start making good movies that people want to see and stop blaming something else for the crap that they giving us. The heartbreak kid vs halo3, even a monkey would choose halo. Not been disrespectfully to monkeys. Although Iron Man looks be be descent, I hope it's not like Daredevil or Elktra, and Hulk which they are redoing this year.

RE: games > hollywood
By FITCamaro on 4/29/2008 2:35:20 PM , Rating: 2
They're redoing the Hulk? Or all three? I didn't even bother to see the Hulk. It looked like vomit as much as the green color of the Hulk himself.

RE: games > hollywood
By ajfink on 4/29/2008 2:50:00 PM , Rating: 2
I didn't mind The Hulk, but I'm also a huge Eric Bana fan.

Man crush, I know.

RE: games > hollywood
By darkpaw on 4/29/2008 3:11:30 PM , Rating: 2
Yah, they are actually redoing the Hulk. I don't know much about it, haven't really cared. I think it does come out later this summer though.

RE: games > hollywood
By therealnickdanger on 4/29/2008 3:54:27 PM , Rating: 3
I dunno why people were so hostile toward the Ang Lee Hulk movie - I thought it was incredible! (NPI) Bana was amazing as the meek Bruce and the CGI Hulk looked nearly identical to his comic book form. I thought Lee's comic-style editing was creative and cool, the build-up and character depth was outstanding, and the action scenes were extremely powerful. Jennifer Connelly and Sam Elliott supporting... 'nuff said!

The new Hulk movie just makes me upset. Ed Norton is great and all, but a complete universe "reset" just sucks. I was really hoping for a continuation of Lee's direction. Ah well...

RE: games > hollywood
By pxavierperez on 4/29/2008 6:43:42 PM , Rating: 1
I agree.

In my opinion Ang Lee's Hulk was probably the best movie adaptation of any Marvel's comic heros. It treated the characters and the entire genre with respect. Sadly most audience wants a dumb down brainless movie without much of a story, Just shoot-em-up action for the entire two hours. Hollywood is just supplying the demand.

RE: games > hollywood
By FITCamaro on 4/29/2008 2:43:15 PM , Rating: 5
Games like GTA IV are already outdoing major blockbusters in the first weeks, or even months, revenue. While yes a game is $60 vs. $6-12 for a movie ticket, that still shows you there's far more money to be made in video games. Awesome games already have had the budget of major motion pictures for a few years now. Hell the credits for Mass Effect took like 10 f*ing minutes or more to go through.

I think some day Hollywood and video games will merge. It will be when we have Holodecks. And you'll never see my @$$ again.

RE: games > hollywood
By NEOCortex on 4/29/2008 2:52:24 PM , Rating: 3
Fact: The human race will crumble when holodecks are invented.

See Futurama episode "I dated a Robot"

RE: games > hollywood
By mholler on 4/29/2008 2:54:29 PM , Rating: 2
Yes, major game titles are outdoing major blockbusters in box office receipts, but are they doing so when dvd sales are taken into account? I don't have the answer, but it's something to think about.

RE: games > hollywood
By asdf23fvas324rf on 4/29/2008 3:06:33 PM , Rating: 5
yeah, someone does need a reality check...YOU.

in 2007 the video game industry was literally on par with the movie industry, grossing $26.5 billion while the movie industry grossed $26.7 billion, for 2008 all predictions are that the games industry will overtake the movie industry by at least a few billion dollars, some predicting as much as $10 billion more even. we dont have a long way to go, fact is its already happened.

RE: games > hollywood
By FITCamaro on 4/29/2008 3:27:59 PM , Rating: 1
If you think about it, with several major titles already released or set for release, this year definitely will be a great year for video games. So far we've had 4-5 major titles released. And set up for this year we've still got MGS4, Star Wars: The Force Unleashed, Fable 2 (i think), Spore, Indiana Jones, Final Fantasy XIII (if the rumors are true), and several others. This year is a good year for gamers indeed.

RE: games > hollywood
By mholler on 4/29/2008 4:25:47 PM , Rating: 2
Before rushing to any conclusions I would like to see what is included in those numbers. The video game numbers obviously include hardware and software sales, but what about the movie revenue? Does it include boxoffice and DVD sales? Does it include hardware sales? I'm guessing that if/when blu-ray becomes mainstream these numbers will shift quite a bit, just like the jolt in sales the video game market received from the release of the Wii and PS3 last year.

Having spent some time as a market analyst I can tell you that before taking any report at face value you need to get behind the numbers.

RE: games > hollywood
By Noliving on 4/29/2008 4:48:29 PM , Rating: 2
The answer is obvious that it includes dvd sales and hardware considering the highest grossing movies in ticket sales were a little over 300 million dollars and there was several of them. If the movie industry was just based on ticket sales and not dvd's or hardware the movie industry would never break past the 10 billion dollar mark or even the 5 billion dollar mark.

The reason why game industry is catching up too the movie industry is not due to number in terms of sold but the price at which each item is sold at. Ticket prices range quite a bit from lets say $4(my town)-15 bucks a ticket, dvd players are around $20-50 bucks, each movie ranges from 7 bucks too 40 bucks(depending if you get the special editions). Look at the game industry, games cost as much as 60 bucks on average for the 360 and ps3 while the average price for a wii game is between 20-50 bucks. While the systems themselves are atleast 250 bucks and up. You would have to sell 10 dvd players basically to match a nintendo wii in terms of revenue and since they like around 1.8million wiis a month, 700k in the US, you would need to sell atleast 7 million dvd players to match 700k wiis in the use each month!

RE: games > hollywood
By mholler on 4/29/2008 4:56:34 PM , Rating: 2
Is the answer really that obvious or are you looking at just U.S. sales numbers. The numbers he quoted were worldwide data. According to boxofficemojo, POTC:3 alone generated $961 million with Harry Potter coming in at close to $940 million. All together they estimate the worldwide 2007 boxoffice tally at over $21 billion USD alone. Estimated revenue from home movie sales was around $23 billion for 2007.

My math might be off, but that's over $44 billion right there which in and of itself eclipses the 2007 TOTAL gaming market including both software and hardware sales. I haven't even found an estimate of DVD/Blu-Ray player sales for 2007 to add into these numbers.

RE: games > hollywood
By mholler on 4/29/2008 5:06:01 PM , Rating: 2
Sorry for the double post, but as a matter of fact the $26.7 billion dollar number the was quoted above include ONLY boxoffice receipts. Here's a link

RE: games > hollywood
By walk2k on 4/29/2008 3:39:37 PM , Rating: 4
I think they should be more concerned about the Iron Man video game coming out the same day as GTA4..

Even gamers need breaks...
By LatinMessiah on 4/29/2008 2:05:59 PM , Rating: 5
...during which they will watch IronMan.

RE: Even gamers need breaks...
By FITCamaro on 4/29/2008 2:14:12 PM , Rating: 2
Exactly. I love Iron Man and plan to go see it this weekend as a break from GTA IV. Which I picked up promptly at 10:05 this morning from Circuit City (plus a free $10 gift card) and am eagerly awaiting to play once I get home.

RE: Even gamers need breaks...
By SiN on 4/29/2008 10:33:37 PM , Rating: 2
I dont know much bout iron man, it looks good. But when i picked up GTA IV i was tempted to pick up Star Wars the original trilogy digitaly remastered in wide screen.

i guess iron man can wait :D

RE: Even gamers need breaks...
By siberus on 4/29/2008 2:18:41 PM , Rating: 3
I thought that's what kit kat was for?

RE: Even gamers need breaks...
By xti on 4/29/2008 2:32:32 PM , Rating: 5
well, i figure you could take a date to Iron Man, and something good might happen to you that night.

then again, if your date wants to play GTA4 instead of watching Ironman, marry her. no questions asked.

RE: Even gamers need breaks...
By FITCamaro on 4/29/2008 2:38:17 PM , Rating: 5
then again, if your date wants to play GTA4 instead of watching Ironman, marry her. no questions asked.

Agreed. Maybe the next chick I meet will be more into video games. Since the last one was adamantly against them. Perhaps there should be a dating site for gamers. Men on the site won't be a problem. Women...another story. But I'd make a fortune....just keep creating fake profiles of chicks to give the guys some shred of false hope.

RE: Even gamers need breaks...
By Polynikes on 4/29/2008 2:47:50 PM , Rating: 2
That's evil.

RE: Even gamers need breaks...
By javiergf on 4/29/2008 3:44:27 PM , Rating: 3
Man, no offense, but I doubt that a normal woman will get too excited to go to see "Ironman" on a date... Better take her out to see "forgetting Sarah Marshall"

Of course is she likes Ironman, playing GT and is good looking, she is either Morgan Webb or someone you should marry. :)

RE: Even gamers need breaks...
By SavagePotato on 4/29/2008 10:53:35 PM , Rating: 2
Or a shemale.

See here for results.

RE: Even gamers need breaks...
By Polynikes on 4/29/2008 2:45:34 PM , Rating: 2
Hahaha. Rate this man up.

RE: Even gamers need breaks...
By VashHT on 4/29/2008 3:21:51 PM , Rating: 2
Good point, but how many women would want to go see a comic book based movie anyway lol, you' prolly have to take her to something else if you want anything to happen.

If you haven't played GTA 4, you cant comment
By Hakuryu on 4/29/2008 5:26:42 PM , Rating: 2
I've been gaming since before the first Atari, and have seen many amazing games over that time. GTA 4 definately deserves a place on the greatest games of history list.

While it's similar to previous episodes, the sheer detail in this game makes it stand out. Turn signals on cars, tv's you can watch for literally hours, fantastic damage on cars (slam headfirst into a pole to get a U shaped dent in front), and much more. While not exactly photo-realistic, the amount of detail adds into something that feels real.

After a night of searching around and jacking cars, my cousin (in the game) calls me and wants to go to a Caberet show... I pick him and go where a magician is on stage. The magician makes a girl float around and my head was full of thoughts of 'wires' and 'its a trick' before I remembered this was a game. It really gets that immersive.

Personally I dont see many movies, and the experience of GTA 4 is like a movie and a game rolled up into one, so I wont be seeing Iron Man. If you haven't played GTA 4 and are basing your opinions on previous GTA's, then you really cant comment on people forgoing Iron Man for this- GTA is really that good.

By Reclaimer77 on 4/29/2008 7:21:35 PM , Rating: 1
GTA 4 definately deserves a place on the greatest games of history list.

Well I HAVE played GTA 4, and I think this statement is insane.

I suppose the Matrix is on your greatest movie of all time list too ?

By EntreHoras on 4/29/2008 10:52:46 PM , Rating: 4
suppose the Matrix is on your greatest movie of all time list too ?

Actually... it is.

By Hiawa23 on 4/30/2008 10:09:59 AM , Rating: 2
I have GTA 4, & it may go down as the greatest game for me, as not many games offer so much gameplay so much online options in one package, & the scope of the game is almost unmatched so far this gen for consoles. I think Rockstar did an amazing job with the game, perfect, no, but I don't expect that from any game.

By robinthakur on 4/30/2008 11:30:28 AM , Rating: 2
GTA is probably not aimed at people like me, I've always found it presents a rather depressing, consequence-free vision of the world (most depressing was San Andreas, with a central character and culture which i found utterly alien) and consequently, i didn't enjoy playing it. I don't see the appeal, but obviously some people do. I wish developers would produce genuinely mature games which don't always seem to have to involve criminal elements, serial killers or alien porn. Ironically, Nintendo seems to lead in this field with edutainment (yuk, I feel dirty just typing that) titles which would make the early 90's proud. One would have thought something more involving could be created these days.

Agreed, GTA4 is a good game, but really nothing revolutionary. Its GTA3 with better graphics and better focus. There's too much tendency to label things as the "greatest games of all time" right when they come out which really just helps perpetuate the effects of the marketing spend because its seen to benefit the entire industry when a cross-over game like this "unites" people who like violent gangster movies with those who like violent gangster games.

I think that the games industry is heading in the wrong direction personally, towards homogenised faceless content which is so expensive to produce that it will compromise innovation or mean that only a handful of publishers will be able to afford to bank roll new projects with the restrictive terms which that involves. Its more obviously a business these days, and the proof is douchebags like that guy at EA saying things like "there's a big reset happening now." What does that mean in plain English?

If you look back on Halo 3 (or any of the Halos since they're all mostly identical) now you can see it for what it is: utterly unremarkable with a huge marketing budget and silent complicity from all the tech-publications. Very few told it like it is, and I respect those that did alot more...True classics you look back on in 10 years time and realise they were revolutionary and influential like Ocarina of Time or Super Mario 64/Galaxy. How exactly will Halo 3 be seen to be influential as an FPS? Its too soon to say whether people will feel the same about GTAIV once GTAVI is inevitably released with near photo-realistic graphics predictably running about 30fps and the same gameplay.

I think it sadly will affect Iron Man's takings, which is a shame, but then its not like the release date of GTA4 was a closely guarded secret or something.

ROFLMAO at Matrix being one of the greatest movies ever. "We need guns, lots of guns" Mind you, you probably think Meet the Spartans should be on there too...

RE: If you haven't played GTA 4, you cant comment
By aos007 on 4/30/2008 4:56:08 PM , Rating: 2
If you're going to use only two examples of games as "revolutionary" and are going to make both of them be Nintendo, you're not going to have much credibility yourself. I played games for over 20 years now and I never played either of those (nor in fact had or felt a need to buy a console in the early or mid 90's), and they were not as widely spread as North Americans tend to believe. Most of breakthrough gaming at the time was on Spectrum, Commodore, Atari ST, Amiga and then PC and now consoles.

By robinthakur on 5/1/2008 7:04:06 AM , Rating: 2
I took two games that came out in the last couple of generations. Despite being 27, most of the systems you name save the amiga and pc are before my time, hence while there might have been revolutionary games for the Atari ST, none of them are known to me. I don't contest that there were many revolutionary games for the PC. The context of my point, however, was in the console world, and to a great extent PC gaming is going the way of the dodo slowly but surely (and sadly).

Nintendo do consistantly make revolutionary games whether you like it or not and take a look at somewhere like Metacritic if you disagree for those two games named in my piece. (Both are generally held to be two of the greatest games of all time) They do this because aside from the franchise syndrome, they still reward innovation from their developers and take big risks from time to time. I don't see this as much from the other big two who are more content to substitute genuine gameplay innovation with incrementally better graphics and bigger marketing spends. That's why I'm pleased to again see Nintendo doing well as they have been unappreciated for too long quite frankly.

If you were a game player in the *90's* and didn't buy a console, then you missed out pure and simple as they were where most people would say the best games of the time came out. Where could you even buy a spectrum in the early 90's?? I'm not from North America i'm from the UK and everybody i knew at the time owned either a Sega console or a Nintendo, and the sales figures for those two consoles and their games would tend to contradict your assertion that two of the most popular video games consoles of all time "were not very widespread".

You make the mistake (which too many make) of believing that your opinion and experience is widespread and representative of most people's. In reality you view is rather historic in nature since most of the platforms you mention pre-date the readership of this site and therefore are pretty irrelevent to them. Have you even played GTAIV, or are you just getting in a quick flame while you wait for your spectrum game to load off of tape?

Great casting....
By scorpio1980 on 4/29/2008 2:55:40 PM , Rating: 3
I heard a radio interview with the producer of this movie on my way to work today. He gave some interesting facts on how he had a tug of war with the studio on who to cast for this movie.

I am glad they picked Robert Downey for this film. The movie studio wanted to plu in some young attractive people in this movie, but anyone who knows the comic will tell you that Tony Stark (Iron Man) is not a 20 year old. My only worry is Jon Favreau directed, and Jeff Bridges is the villian. Still hope it rocks

I plan on going to see it even though I picked up GTA4.

RE: Great casting....
By mtnmanak on 4/29/08, Rating: -1
RE: Great casting....
By i3arracuda on 4/29/2008 3:21:43 PM , Rating: 5
It's funny, it's those exact same reasons why I think Robert Downey Jr. is perfect to play Tony Stark.

RE: Great casting....
By FITCamaro on 4/29/2008 3:39:31 PM , Rating: 5
Homer: "Look theres a shoot out between Robert Downey Jr. and the police."

Lisa: "I don't see any cameras..."

RE: Great casting....
By just4U on 4/30/2008 8:05:25 AM , Rating: 2
I thought he was brilliant playing Charlie Chaplan. Regardless, the film is getting hugely favorable reviews (I imagine from advance screenings?) So I don't think folks are going to have to worry about how he does in it.

It's odd you know, I've wanted to go to the movies the past few months and there's nothing out but over the course of the next couple weeks there's 3 that I plan to take in.

Fear of IV?
By i3arracuda on 4/29/2008 2:33:14 PM , Rating: 3
Hollywood should fear rising gas prices more.

RE: Fear of IV?
By FITCamaro on 4/29/2008 3:40:19 PM , Rating: 2
No they all drive hybrids to feel better about themselves.

RE: Fear of IV?
By GlassHouse69 on 4/29/2008 11:07:25 PM , Rating: 2

RE: Fear of IV?
By gmw1082 on 4/30/2008 7:56:02 AM , Rating: 2
I heard they also enjoy the smell of their own farts.

It might also help.....
By mendocinosummit on 4/29/2008 2:02:48 PM , Rating: 1
unless they have been getting shit reviews and this is their excuse.

RE: It might also help.....
By ajvitaly on 4/29/2008 2:07:49 PM , Rating: 2
Currently sitting at 86% positive on rotten tomatoes. If you're unfamiliar, anything above 60% is considered to be, at least, a decent movie.

RE: It might also help.....
By daftrok on 4/29/2008 2:22:13 PM , Rating: 2
I prefer It made sure Godfather was the number one movie.

RE: It might also help.....
By VoodooChicken on 4/29/2008 2:35:07 PM , Rating: 2
I hope you mean Iron Man and not Hearbreak Kid because the latter has only 29% which means $h!t flick. I never bothered to see it because the trailers and commercials were very boring and I really didn't care about the story.

RE: It might also help.....
By Screwballl on 4/29/08, Rating: -1
By GhandiInstinct on 4/29/2008 2:38:57 PM , Rating: 4
Am I the only one that thinks gamers will get both tastings?

By Locutus465 on 4/30/2008 1:06:37 AM , Rating: 2
That would be a riot...

By Omega215D on 4/30/2008 3:03:04 AM , Rating: 2
Imagine GTA IV and Metal Gear Solid 4 and GT 5 coming out the same time Iron Man comes out...

Gamers dream or nightmare?

Robert Downey Jr.
By osalcido on 4/30/2008 12:15:10 PM , Rating: 2
Casting a 40 year old has-been in a movie meant to attract America's youth = fail

RE: Robert Downey Jr.
By Belard on 4/30/2008 2:03:21 PM , Rating: 2
Actually, Robert Downey not a has been... He's been quite busy in movies that have gotten good reviews.

Also, look at who played Spiderman... Someone like Arnold wouldn't work for that character.

Fear not.
By therealnickdanger on 4/29/2008 2:01:49 PM , Rating: 2
I was never really into Iron Man, but I've been awaiting the movie for a long time... mostly because I like to be entertained with heavy action. Marcus Ultrascreen, here I come!

By sprockkets on 4/29/2008 2:34:17 PM , Rating: 2
If you don't over hype the movie, maybe it won't suck so much.

I remember seeing a full preview of it during the first commercial break for The Daily Show. Looked nice.

Take it from George Lucas, and say it's just a movie, not the second coming.

Surprised the MPAA isn't suing EA
By viperpa on 4/29/2008 5:34:49 PM , Rating: 2
Surprised the MPAA isn't suing EA because EA is interfering with there business and profits.

By Belard on 4/29/2008 5:55:28 PM , Rating: 2
Really stupid...

This is like saying "The cookie industry is concerned about losing market share to the ice cream industry" Sure, they're both deserts, but we as people - do eat both, sometimes on the same day, sometimes at the same time.

Lets see... save game on GTA4. Then go see 2-3hr movie, come back to GTA 4... not a stretch.

If Hollywood wants us to see MORE movies... lower the price back to $5~6 per ticket, not $9~10... I'd see 2-3 times more movies... that way, and perhaps BUY more DVDs (idiot hollywoood).

If I dont see the movie in the theater, I may likly NOT buy the DVD or wait til its $5~8 to give it a try. $10 to watch a movie that maybe crap?

Number of times I've gone to a theater sine 2008-Jan 1st: 3 times. 2 of them with "movie tickets" included with a DVD purhcase. The movie I paid full price for was Cloverfield.

Hold on a second...
By tedrodai on 4/30/2008 10:39:27 AM , Rating: 2
I'm a gamer...does that mean I'm supposed to want to go see this in theaters?

Actually I do, but my wife is appalled by the fact Robert Downey Jr. is playing a super hero. So it looks like it'll just be GTA4 for me. Or wait, there's no PC/Wii version...dammit, foiled again!

By Etern205 on 4/29/08, Rating: -1
By kyleb2112 on 4/29/2008 5:49:52 PM , Rating: 2
Sounds like you described a safe way for people to vent their violent emotions to me.

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

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