Yahoo Widget Channel  (Source: Intel)
Yahoo Widget Channel will be the first software to take advantage of Intel's new SoC

The online advertising market is huge -- IDC says that internet advertising is on track to surpass newspaper, cable TV, and broadcast TV advertising by 2012 with predicted overall revenue of $51.1 billion.

DailyTech reported in June the Google alone is predicted to make at least $1 billion on internet advertising. Intel and Yahoo are looking to capitalize on the huge growth expected in online advertising market, not by placing more ads on websites, by placing internet ads on the TV.

Intel and Yahoo believe placing ads where people prefer to watch their favorite entertainment -- the big screen TV -- is where the real advertising dollar is. Intel announced at its Developer Forum (IDF) 2008 a new family of purpose built System on Chips (SoCs) for consumer electronic devices based on the popular Intel architecture (IA) blueprint.

The Intel Media Processor CE 3100 is the first in the new family of SoCs that is designed to be used in consumer electronic products like optical media players, set top boxes and digital TVs. The Intel Media Processor CE 3100 was previously known by the codename Canmore.

The SoC features support for HD video, home theater quality audio and advanced 3D graphics. Intel expects the CE 3100 to begin shipping next month.

Intel senior vice president Eric Kim said in a statement, "As consumers look to stay connected and entertained regardless of where they are and what device they are using, the Web continues to affect our lives in new ways and is quickly moving to the TV thanks to a new generation of Internet-connected CE devices. As Intel delivers its first IA SoC with leading-edge performance and Internet compatibility for consumer electronics devices, we are providing a powerful and flexible technology foundation upon which the industry can quickly innovate upon. This technology foundation will help the high-tech industry bring devices to market faster, as well as encourage new designs and inspire new services, such as connecting the TV to the Internet."

Intel says that the CE 3100 is a highly integrated solution with an IA processor core featuring multi-stream video decoding and processing hardware. The SoC features a 3-channel 800 MHz DDR2 memory controller, dedicated multi-channel dual audio DSPs and support for multiple peripherals -- including USB 2.0 and PCI Express.

The CE 3100 utilizes Intel Media Play Technology combining hardware decoding for broadcast TV and optical media playback with software code for internet content. Supported video formats include MPEG-2, H.264, and VC-1.

Yahoo announced at IDC 2008 that it will be offering the first software to support internet applications on TVs and set top boxes utilizing the CE 3100. Yahoo says its Widget Chanel is a televised application framework that is optimized for TV and related CE devices using IA.

The Widget Channel will allow TV watchers to interact with and utilize a set of TV Widgets that are small internet applications, complementing and enhancing the TV viewing experience of the user. Yahoo says that the Widget Chanel will allow developers to build Widgets using JAVASCRIPT, XML, HTML, and Adobe Flash technology.

The widgets will perform a variety of tasks from showing the weather to allowing viewers to follow favorite sports teams while watching another game or program on TV.

"TV will fundamentally change how we talk about, imagine and experience the Internet. No longer just a passive experience unless the viewer wants it that way, Intel and Yahoo! are proposing a way where the TV and Internet are as interactive, and seamless, as possible,” Intel's Eric Kim said in a statement. “Our close work has produced an exciting application framework upon which the industry can collaborate, innovate and differentiate. This effort is one of what we believe will be many exciting new ways to bring the Internet to the TV, and it really shows the potential of what consumers can look forward to."

“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs
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