Print 13 comment(s) - last by Mint.. on Apr 13 at 10:27 PM

New cheaper ultrabooks on the way

Intel has been pushing the ultrabook in a big way for the past year. There've been several companies that have jumped on the ultrabook bandwagon, but none of the machines have been a major success so far. That could change with Intel announcing that 75 new ultrabook designs are coming soon.
Intel also says that it expects the price of some of the machines to be as low $699. That would make for some of the cheapest ultrabook designs yet since pricing tends to start at about $800 for the roughly 21 ultrabooks currently on the market. The new designs will bring some nice upgraded features as well including touchscreens for Windows 8 and hybrid designs.
The tip on the new models come from Intel's general manager for PC client group, Kirk Skaugen. He said, "I think we can deliver the best of a tablet, and the best in what (users) know in a notebook."
Intel recently stated it would launch a massive advertising campaign costing "hundreds of millions of dollars" to push the virtues of its ultrabook design. The campaign is the largest since the platform launched. Along with a big advertising push, Intel also plans to create what it calls "ultrabook experience zones" in retail stores. The focus in these experience zones will be to help set the ultrabook apart from the traditional notebook in the mind of consumers.

It's not clear exactly when the new ultrabook designs will start hitting the market, but Windows 8 isn't expected until later this year.
"In order to be compliant to that section, you have to meet a series of tests that Intel is putting in the market place," he said. 
"Intel plans to ensure ultrabooks have a consistent experience. And if it's too thick it won't be called an ultrabook. It won't be allowed to be called an ultrabook because ultrabook is a trademark of Intel and we can protect the trademark."

Source: PC World

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By retrospooty on 4/11/2012 11:43:09 AM , Rating: 4
At $1000 the platform isnt worth it, but at $699 it's appealing to me. I would get one. My perfect laptop is something to repalce my Lenovo x301. 13 inch screen at 1440x900, SSD, thin and light, but fully funtional for work, unlike the cute little "toys" they sell as tablets.

RE: Nice!
By Chapbass on 4/11/2012 12:16:31 PM , Rating: 2

RE: Nice!
By Iketh on 4/11/12, Rating: 0
RE: Nice!
By apinkel on 4/11/2012 2:45:40 PM , Rating: 2
I've got an x301 as well. I really like it...

IMO a lightweight 13" laptop with a 1440x900 screen (sweet spot 127dpi) and 3.5lbs or less is the ideal for usability and portability.

I like these ultrabooks except for two issues... I think they compromised the typing experience with keyboards that are too shallow and the 16:9 aspect ratio screens just aren't ideal (768p-poor for viewing portrait content, 900p-dpi is too high).

The macbook air has really nice hardware (excellent screen) but I need to run windows and when I tried to ask a few questions about windows on the MBA I got all kinds of annoying anti-windows feedback from owners. I'd probably have a MBA if it weren't for the inability to get straight answers instead of FUD.

The x301 ain't perfect but it's pretty darn close IMO.

RE: Nice!
By retrospooty on 4/11/2012 5:01:00 PM , Rating: 2
Ya it is nice. At the time it was the thinnest laptop in existence with a built in DVD. I think it still is, although having a DVD is less and less important every year. I would love a unit just like it, with a new ivy bridge CPU, no DVD and therefore thinner. Drool!

RE: Nice!
By apinkel on 4/12/2012 9:17:59 AM , Rating: 2
I swapped out the DVD for the bay battery so I now get ultrabook like battery life (5-6 hrs).

The x301 has been plenty fast for everything I do but I agree, it would be nice if it had a current gen ULV chip like the ultrabooks just to make it a bit more future-proof.

RE: Nice!
By Adam M on 4/11/2012 6:12:59 PM , Rating: 2
I have been debating a tablet versus a laptop. A tablet accomplishes 90% of what I need to do. I need a PC for proper word processing and to play certain games that are not available on either of my consoles. Currently an ultra book would edge out a tablet, but I can see a few generations from now where they are pretty much the same thing.

RE: Nice!
By ShaolinSoccer on 4/12/2012 2:15:12 PM , Rating: 2
Currently an ultra book would edge out a tablet, but I can see a few generations from now where they are pretty much the same thing.

Yep, we're getting there. I think something like an Asus Infinity with Windows 8 on it and keyboard dock would be perfect for someone like me.

Not interested.
By ritualm on 4/11/2012 1:08:39 PM , Rating: 1
At sub-$1000 price points you're guaranteed to get bottom-barrel 768p panels. When you can get a hugely better screen at just $500, the value proposition of these supposely-cheaper Failurebooks becomes iffy.

RE: Not interested.
By retrospooty on 4/11/2012 1:08:20 PM , Rating: 2
mmm, not really. Generally speaking, on laptops that have higher res options, its only $50 to $100 more to go up 1 and 2 notches on the resolution. IPS costs more, but I would be great with a standard non-ips lcd if it just had decent res.

RE: Not interested.
By ritualm on 4/11/2012 1:28:11 PM , Rating: 3
Then the companies need to simply make those options standard as opposed to continue feeding us 768p panels that wouldn't look out of place at a landfill.

Every time I read a laptop review and see it uses 768p I immediately close the tab. It's not worth whatever it's selling at. When the boss of Fusion Garage boasted their Grid 10 will have an industry-leading 768p panel the first thing that lit up in my head is the word FLOP.

RE: Not interested.
By retrospooty on 4/11/2012 1:28:41 PM , Rating: 2
Im with you there... that res needs to die on anything larger than 10 inches.

RE: Not interested.
By Mint on 4/13/2012 10:27:04 PM , Rating: 2
I'm not a resolution nut, and 768p is pretty usable IMO, but I absolutely ABHOR the awful 200:1 contrast ratios in nearly every sub $1k notebook.

If budget TN monitors get near 1000:1, likewise for the screen on an eeePC, then why can't we get that in a notebook? I considered spending $500 extra to get a Sony Vaio just for the better screen.

Black levels are horrendous on typical notebook screens. I almost jizz myself every time I see an AMOLED's blacks...

"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki