When Intel launched its tiny Atom processor, it intended for the small, low-cost CPU to find its way into many cheaper consumer electronic devices like the new class of netbooks, mobile phones, and Mobile Internet Devices (MIDs). Intel's Atom has found its way into a number of small, lower-cost devices so far since its launch including the Asus Eee PC, MSI Wind, and Acer Aspire One.
Intel is looking to the low-cost Atom processor to help it grow its business and profits in the face of a slowing trend in the PC market. According to Intel Chief Financial Officer Stacy Smith, the Atom CPU is doing very well. Reuters quotes Smith as saying in an interview, "Atom is off to a very, very rapid start, far exceeding our expectations when we started the year. It's the perfect recession product to have in the marketplace."
According to Intel, the Atom processor is well placed for the mobile market and emerging markets. The low-cost nature the processor makes it desirable as the CPU to be used in low-cost secondary computers or in low-cost systems aimed at children. Smith does maintain that Intel won't know the complete size of the market for the Atom processor for about six months. Smith also says that the Atom processor seems to be growing the market rather than cannibalizing existing PC sales.
The much lower price and lower performance of the Atom CPU compared to Intel's more common Core 2 processors has Intel saying that it is not worried that the Atom processor will cannibalize existing CPU sales, with the possible exception of low-end Celeron sales. However, Smith told Reuters that the Atom could cannibalize low-end Celeron sales and that he was all for that.
Smith said, "If it's [the Atom] cannibalizing from the Celeron part of the market, I'll take that any day." Reuters also reports that Smith maintains Intel would be able to meet its third-quarter predictions of $10 billion to $10.6 billion in overall revenue.
Intel has offered no insight into its profitability from the Atom processor, but Smith did say Intel is able to get 2,500 Atom processors per silicon wafer. According to Reuters that should mean Intel makes a healthy profit on its Atom processors. Intel is also looking at the embedded market is a serious marketplace for its Atom processor.
Smith says that interest among embedded customers for the Atom processor has been very strong. He does point out though that it could take years for Intel realize revenue for the embedded market because of longer design cycles. Intel does say that once the Atom has been designed into a car or cable box the processor would remain there for years.
Intel has been aggressively introducing new models in its Atom CPU line since the initial introduction. In April, Intel announced five new Atom models and more models are on the way.
quote: The high-power, high-profit industry is dying a slow death, and that does worry many players. So what can they do about it, other than push low-power chips
quote: On the other hand, you have VIA, which has really never been anything more than a niche player in the low end of the CPU market.
quote: You asked for an Intel chip less than 45W, and I provided one. Now you call me a fanboy
quote: I asked for an Intel chip rated at 45W, and you gave me one rated at 65W
quote: Maybe AMD chip rated at 45W consumes about 25W, how about that?
quote: Please show us a proof
quote: Only after you, sir.
quote: At least we showed you that E8500 which is one of the fastest Wolfdale consume just 33W at load, even though it is rated at 65W
quote: outperforms the Athlon X2 6400+
quote: if Intel typically consumes 50% of its TDP rating - same must be true for AMD
quote: Wake up! The E8500 consumes about 33W active and 3W idle, and probably blows the doors off your X2.
quote: Getting a Core2Duo to run at 45W or less is easy as pie
quote: why do you keep saying maybe?
quote: Did you bother to look at benchmarks then compare Intel's spec sheets?
quote: Because Intel fanboys.
quote: can't prove their beliefs with numbers
quote: once you degrade the performance of an Intel CPU enough to seem equal, you have also decreased it's power consumption quite a lot
quote: Yeah, I said that 45W AMD CPUs are rated less than 65W Intel CPUs, hence they must be consuming less. Lower rating ==>> lower power consumption, got it?
quote: Some processors consume much less power that their rated TDP (like the 45nm Core 2 Duo). Some processors consume the same or close to their rated TDP
quote: In reality part of the power consumption of the Intel northbridge needs to be added to the power an Intel cpu uses to make some comparison.
quote: Intel uses less power
quote: why aren't you running an atom?
quote: you're getting less performance for the power you're using than if you'd switch to intel
quote: [enjoying total silence of my new 45 watt Athlon X2] Wake me up when Intel introduces 45 watt desktop CPUs :P
quote: just one or two additional FPS in a high-end game like Crysis
quote: 9 fps boost on Crysis
quote: 1 fps with the resolution I play (1920x1200). Thanks for proving my words with your diagrams. Next?
quote: wow [looking again at your diagrams] I had no idea phenoms smash, piss and spit on intel chips at higher resolutions, thanks a LOT for your diagrams AGAIN! [sending them quickly to a few Intel zealots among friends of mine] they will definiely enjoy this, hehehe ;)
quote: the FPS are being limited by the video card (Nvidia 8800GT) and not the CPU
quote: Your AMD X2 is to a low-end Intel C2D as a 1987 Hyundai SCoupe is to a Nissan Maxima
quote: If you buy a pair of 4870X2s and your CPU becomes more overclockable then you definitely have money to swap your CPU for faster one, hence your argument is moot - no overclocking is necessary. Who buys $1000 of video hardware and meager budget CPU to match? Only people from your dreams :)
quote: Besides Intel fanboys, who needs "Maxima" when it's smashed by a cheaper AMD machine at higer gaming resolutions?
quote: Some people buy a cheaper CPU and overclock it to match the performance of a more expensive one
quote: Two 8800GTs might cost you $600-$700
quote: Even if you're trying to make a power-efficient system, Intel still gives you more computing power per watt than AMD
quote: Can you show me a link to some objective tests where the AMD system is "smashing" an Intel system at higher resolutions?
quote: When you play games in a high resolution, you don't care about CPU, you care only about GPU, so overclocking CPU has a negligible gain, why bother?
quote: Why buy two 8800GT when you can buy faster 4870 X2 for less?
quote: Nobody gave me a proof of that with regard to 45W AMD X2s, it's just an urban legend spread around by Intel marketing and happily consumed by numerous Intel fanboys.
quote: look at 1920x1200 resolutionlook at 1680x1050 resolutionEnjoying these graphs now, dontcha, fanboy? ;-)
quote: as resolutions increase the GPU becomes the bottleneck
quote: You can get onboard video for even less
quote: A simple google search for "amd x2 vs intel c2d" will yield pretty much all the proof you need
quote: YOUR CPU is not a Phenom
quote: Yeah, and since I game on high resolutions I don't care about CPU overclock. With lower resolution even the cheap 2.5 GHz 45W AMD X2 gives you enough horsepower to game comfortably, hence no need to overclock in either case.
quote: But will it be faster? Nope.You failed at reading comprehension 'cause you missed word "faster" in my previous post. Try to read carefully next time.
quote: If that were the case I'd be drowning in a sea of links that local Intel fanboy crowd would pour all over me. Why is this not happening?
quote: So what? I can stick Phenom in my AM2+ mobo any time I want, IF I WANT TO. The problem is I still can't find any application for which I will truly need fast quad-core. If I wanna get a CPU that smashes Intel quads on higher resolution gaming - I can get it anytime, while Intel fanboys will continue sucking their fingers and gawking desperately at those diagrams I showed you above, with Phenom pissing on Intel quad with high resolution games.
quote: Your CPU is probably a bottleneck at 1280x764
quote: A faster video card is a waste of money if you're using a slow CPU
quote: we're just trying to throw you a line
quote: I still haven't seen this mythical "smashing" of Intel by AMD
quote: Why are you talking to yourself?
quote: Believe it or not, some people do use computers for more than playing games. :p
quote: Wow masher, your words soothe my AMD loving soul, really :-) I expect AMD gaining more and more as people pay less and less for overpriced and totally unnecessary Intel chips.[typing this from my freshly assembled silent and cheap 45-Watt AMD X2 + 780G microATX box where Vista flies like a rocket]Intel's overpriced high-end CPUs being in trouble is a very very good sign indeed!
quote: Why do you Intel fanboys like to compare Intel mobile CPUs with AMD desktop CPUs? Out of arguments, huh?
quote: You have yet to post a valid argument
quote: You have yet to post a valid counterargument. Come back when you have numbers and benchmarks showing desktop Intel vs. desktop 45W AMD X2 power consumption ON THE SAME CHIPSET. And you can keep all your other fanboyish blabber to yourself, I'm not interested.
quote: Turion's power consumption is anywhere near the Atom's?
quote: under no circumstances would I expect Turion to come anywhere near Atom's power
quote: The netbook manufacturer that made Turion based netbook doesn't seem to agree with you, so you can keep your beliefs to yourself, I'm not interested. I only care about REAL products like this netbook, and not about unproved assumptions and opinions.
quote: The high-power, high-profit industry is dying a slow death, and that does worry many players.
quote: Intel is not positioning
quote: How is your comment relevant to the topic at hand?
quote: Intel doesn't want the atom selling too much, because it will cut into celeron sales, and profit.
quote: If it's [the Atom] cannibalizing from the Celeron part of the market, I'll take that any day
quote: See, the issue with Celeron processors has always been that they require the same assembly and test as the higher end processors
quote: It's the perfect recession product to have in the marketplace."
quote: Intel is looking to the low-cost Atom processor to help it grow its business and profits in the face of a slowing trend in the PC market.
quote: Doesn't the press ever check up on its numbers before printing stuff?