do not see [Atom] replacing Celeron," said Otellini. "If you look at
the netbook products being built around Atom, they’re all lower-priced, lower
features, smaller screen size notebooks aimed at first-time buyers or the
second, third or fourth machine in a household. We don’t see any
pressed further, Otellini went into further detail with regards to the
performance of Intel's Atom processor. "[Atom] is less than a third of the
performance of our Centrino (high-end mobile processor)," added Otellini.
"You’re dealing with something that most of us wouldn’t use."
The company first began making rumblings about the processor
last year's IDF in San Francisco and earlier this year officially
announced Silverthorne and Diamondville as the Intel Atom.
early March -- shortly after the official announcement of Atom and Centrino
Atom -- Intel Otellini hailed that the chip would help
the company tap into $40 billion USD worth of new markets.
not just the 1 billion people that have access to the Internet now. It’s the
next 2 billion people," said Otellini in March. "It’s not just about
selling more PCs, but bringing new devices and new price points to bring those
people onto the Internet. We are not talking about repurposing old silicon, but
designing new silicon for each of these different areas."
quite puzzling that such a comment would come from Intel's CEO given the
company's insistence on the importance
of Mobile Internet Devices (MIDs) based on the Atom platform. There's also
the fact that Microsoft even opened up its arms to embrace
Windows XP Home a bit longer for "netbooks" – a classification
of low-cost notebooks that Intel itself coined.
netbooks ranging from the MSI
Wind to the Eee PC 901/1000h to the Acer
Aspire One all use Intel's new 1.6GHz Atom processors. Companies like Dell
and HP aren't that far behind with their own Atom-based offerings at all.
quote: the one chink in the giant's armor is poor profit margin growth
quote: There will always be a market for high powered cores, but it seems that consumers will increasingly move to cheaper, more power efficient cores; bad news for Intel.
quote: A crevice or crack or other small narrow space, usually involving brick or stone and typically concerning brickwork but also in reference to stonework as well as natural rockfaces and also metalwork such as armour. "A chink in one's armour" refers to a weakness in an otherwise strong presence/defence,; often meaning a flaw in somebody's argument or organization.
quote: "chink in the armor"
quote: Even if Intel sells lots of Atom processors, the price is so much below the Core 2 duo/quad core processors that they make much less profit on them
quote: Intel CEO: Atom is Something "Most of us Wouldn't Use"