Print 19 comment(s) - last by Any14Tee.. on Sep 15 at 12:49 PM

AMD Pringle pushers were seen across the street from Intel's stronghold at the Moscone center

As Intel Corp. (INTC) detailed its efforts around computer chips Tuesday morning, Advanced Micro Devices, Inc. (AMD) press representatives were seen on the street corner across the street from the Moscone Center giving away a different kind of chips -- Kellogg Comp.'s (K) Pringle chips.

The short stack (I got sour cream) bragged about AMD heterogeneous computing efforts, which include x86 based accelerated process units (APUs) (the once-precocious GPU-equipped SoC) and ARM Holdings plc (LON:ARM) licensed lightweight cores.

The chips -- "Bursting with flavor!" (mine were sour cream flavored and were okay) -- include a link to an AMD marketing page (, which appears to be a guerilla marketing effort to steal some small bit of Intel's thunder and Intel's biggest annual press event.

AMD Pringle Chips
[Image Source: Jason Mick/DailyTech LLC]

On the site AMD writes:

You probably found us from the tasty can of potato chips handed to you on the streets of San Francisco. If you don't know who we are, take a minute and read our story and learn more about the AMD APU – a different kind of chip that is versatile and powerful and enables you to use your device how you want, when you want.
Is AMD's stunt funny, or did it leave you unappetized?  Is this clever guerilla marketing or shameless cries for attention?  Only you the readers can decide.

But on an editorial note, funny or not, I can't fault AMD too much for feeding us hungry reporters.

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I don't know
By bug77 on 9/11/2013 5:16:36 PM , Rating: 2
Clever or not, people don't buy marketing. And it's been years since I found anything useful in AMD's inventory. NB underpowered CPUs with ok graphics are not my cup of tea.

RE: I don't know
By superstition on 9/11/2013 5:25:31 PM , Rating: 2
At least Intel has some competition. That's useful. The same is true regarding Nvidia.

Without AMD, GPUs and CPUs (aside from the mobile/phone space where AMD doesn't really compete as far as I know) would be more expensive and likely to progress more slowly.

It would be great if AMD were to be more competitive, but we should just be happy with what we have because it could be worse. (Unless... of course, you think you can do better than AMD against the Goliath that is Intel. If so, then start your own company and show us how it's done.)

RE: I don't know
By xti on 9/11/2013 7:08:24 PM , Rating: 1
their discrete graphics aren't useful?

RE: I don't know
By bug77 on 9/12/2013 3:26:20 AM , Rating: 2
They are competitive, but I don't use them because of Linux support. But this isn't what the article (or AMD's stunt) is about.

RE: I don't know
By bus3rr0r on 9/12/2013 10:16:54 AM , Rating: 4

I run Linux on multiple AMD devices, laptop and desktop and they work damn well..... APU and Discrete work fine in Debian, Ubuntu and Mint.

RE: I don't know
By Any14Tee on 9/15/2013 12:49:45 PM , Rating: 2
Under-powered? I think you're confused, they may not perform as good as Intel's best but for the best bucks for the money, they give you plenty.

My piledriver2 six core processor performance compares well with i3 but much cheaper.

We need to get a perspective, modern PC's are already powerful enough to carry out modern tasks but all systems require adequate memory and routine hygiene to keep adware/malware at bay, otherwise they get bloated and perform badly.

Better than nothing
By Motoman on 9/11/2013 2:37:18 PM , Rating: 5
It's a bit cheesy, but it is kind of witty and handing out free snacks pretty much guarantees that everyone around is going to want one. Even getting a few seconds of face time with IDF goers is a good thing.

On a kind-of related note, waaaay back in the day when I was doing convention duty for the software company I worked for, our company hit one out of the park with their giveaways one year. If you've ever been to a big convention, you've seen all the baubles that vendors try to throw at you in the effort of getting something in your pocket with their logo on it...and some people seem to attend such conventions for the sole purpose of collecting as many such things as they can.

One year though, our company hit on the idea of handing out underwear. Yes...underwear. Boxer shorts, to be exact, emblazoned with our logo and that of a major partner that was connected to the convention. People went NUTS. *Everybody* wanted our underwear. Including other vendors, who were bringing over piles of their own crap wanting to trade - "I'll give you 20 memory sticks for an XL!"


RE: Better than nothing
By makken on 9/11/2013 4:33:57 PM , Rating: 2
Was a good idea, but they should've done it today IMO. Yesterday IDF was largely overshadowed by the iPhone announcement, and barely made a blip in the media.

Today there was a lot more attention on IDF, as well as more relevant product announcements. From what I can tell, AMD wasn't there today.

RE: Better than nothing
By Shig on 9/11/2013 6:01:16 PM , Rating: 3
I still like AMD for intersecting x86 directly with ARM. Some of their SoCs in the pipeline look really good in certain niches. Like their new CPU that takes the Seamicro network fabric and puts it together with bobcat x86 cores, they have another that does the same with 64 bit Cortex A-15's.

RE: Better than nothing
By Shig on 9/11/2013 6:02:03 PM , Rating: 2

We're getting really close to true heterogenous computing.

potato chips
By kleinma on 9/11/13, Rating: 0
RE: potato chips
By kleinma on 9/11/13, Rating: 0
RE: potato chips
By AMDftw on 9/11/2013 6:00:34 PM , Rating: 2
People like you, is what make AMD seem bad. Apparently you never sold PC to the average user or low budget user. Not every one needs a i7 or i5. AMD offers a great APU.

At the end of the day, I'm happy to own my AMD. Most of you Intel boys were AMD fans during the Athlon XP and 64 days. the rest of you were just cum stains in you daddy's pants. P4 and PD were a joke just like most of AMD current CPU are now. I love it how everyone bashes either manufactures when the other one is down.

I do own and Intel i7 system and I still prefer to use my AMD. I don't hate on Intel nor AMD. Both have have good points and bad points. My HTPC (X58 920) and Asus G74 both run Intel. My gaming rig is nothing but AMD. CPU, GPU and even the ram (even tho it's just patriot memory with a AMD badge).

Just note, that future PS4/Xbox One you choose to buy will have that "trash" AMD as a CPU/APU/GPU inside.

RE: potato chips
By stimudent on 9/12/2013 8:45:04 AM , Rating: 3
I'm noticing the brominated vegetable oil chemical cocktail better known as a diet Mountain Dew sitting next to the chips.

Mmmm chips
By Argon18 on 9/11/2013 2:35:46 PM , Rating: 3
Sounds like it worked! Clever and effective marketing on AMD's part.

chippy mchipper.
By CalaverasGrande on 9/11/2013 4:57:58 PM , Rating: 2
Meh, I saw these all over the place south of Market. Hi-tech folks must not like pringles much. Especially when there are so many places in SOMA to get actual hot food.
Cute marketing concept though.

By CharonPDX on 9/11/2013 7:08:08 PM , Rating: 2

Pretty common
By GreenEnvt on 9/12/2013 10:39:48 AM , Rating: 2
This year (and I think last year too), Microsoft had people handing out freebies outside Moscone center during VMWorld, trying to get you to go check out HyperV.

I think in Las vegas for VMworld 2011 I remember one of VMWare's competitors also bought most of the taxi-cab advertising (signs on their roofs) for that week.

either or
By wolfmanjam on 9/13/2013 5:40:29 AM , Rating: 2
personally i am an AMD person. it does exactly what i want, how i want. not that theres anything wrong with intel as far as i know. ive only owned 2 intel rigs and burnt the processor out on both but i fear that may have been down to me rather than the chips. but the important thing is, it doesnt matter if you are an AMD fan or an intel should just be grateful that we have some great processors out there that allow us to do all the things we line on a home computer. i know i for one couldnt be without my set ups now :)

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