quote: Movie studios could make a bit of much needed extra cash from advertisers or customers willing to pony up the extra fee for the ad-free content.
quote: The cost of the "premium" commercial-free media will go up. Guaranteed.
quote: If they keep current DVD prices the same and have a low cost rental with advertisements, you have nothing to complain about.
quote: you have nothing to complain about.
quote: The patent details a scheme where the user could rent and purchase movies at either a standard rate, with commercial interruption, or pay a few extra dollars to avoid the annoyances.
quote: What this type of "invention" does potentially enable, however, is free DVD rental, at the expense of commercials.