Microsoft has been the news most frequently for its bid to purchase Yahoo for $47.5B. Now that the bid has been withdrawn, some of the company's other partnerships are able to break through the heavy "Yahoo fog".
Microsoft announced today that it reached an agreement to provide Sync technology to Hyundai and Kia vehicles. Although the financial details of the agreement weren't announced, the first vehicles to roll off the assembly featuring an infotainment system similar to Ford's Sync will be available in 2010.
Ford heavily marketed its Sync system and has seen the sales of Sync-capable vehicle surpass the 130,000 unit mark. The availability of Sync is seen as one of the big reasons why Ford's refreshed Focus has seen a huge uptick in sales despite the fact that the design of the vehicle has been universally panned.
As with Ford's Sync, the Hyundai/Kia vehicles will feature speech recognition along with the ability to control phones and multimedia devices via Bluetooth or via a USB cable. Hyundai’s system, however, will have the advantage of being based on Microsoft's next generation platform and will be software upgradeable.
"Microsoft is certainly raising their level of involvement and their competitiveness in the automotive industry," said Telematics Research Group analyst Phil Magney. "It makes it one of the top operating systems that automakers must consider in developing their ‘infotainment’ systems."
"We see demand manifest across all income levels, all age levels," added Consumer Electronics Association industry analysis director Steve Koenig. "It's really resonating with consumers' digital lifestyle. We're starting to see consumers beginning to demand it and expect it."
Hyundai's new Microsoft-developed infotainment system should come just in time for South Korean automaker's two upcoming models: the Genesis and the Genesis Coupe. The Genesis is aimed at Lexus buyers and offers comparable equipment levels for thousands less. The Genesis Coupe, on the other hand, is going straight after other RWD two-doors on the market like the Ford Mustang, Nissan 350Z, and Infiniti G35.