Print 6 comment(s) - last by tviceman.. on Apr 30 at 10:21 PM

New ads will allow you to purchase a pizza in-stream then get back to your show

Hulu, one of the internet's largest streaming video sites, continues its aggressive growth path with an increased focus on mobile.
The company announced this week that for the first time it would allow users to watch full TV episodes streamed for free on mobile devices.  While you could always watch ad-supported TV shows for free on the PC desktop, on mobile devices previously this privilege was reserved for subscribers to its premium service, Hulu Plus.
Customers will have to sit through ads, though.

Hulu ads

As part of its mobile push, Hulu announced a new cross platform ad platform -- which will automatically identify users from mined data on PCs, set top boxes, and mobile devices – that will vend appropriate advertisements that might interest users.  These cross platform ads will be optimized to look good on a variety of screen sizes, including smartphone displays.

Hulu mobile

Hulu is also testing new interactive ads for both mobile and desktop users.  One such ad will be a partnership with Yum! Brands Inc.'s (YUM) pizza chain, Pizza Hut.  While the ad plays, users will be able to click it to complete an online pizza order, then return to the show they were watching.

The iPhone will also receive a fancy new mobile Hulu Plus app later in the summer.  The streaming video provider was scarce on details, but said the app will feature "next generation" features.


Hulu says it now has 400 million users, and has expanded support to a variety of device kinds such as Sony Corp.'s (TYO:6758) PlayStation 4, Microsoft Corp.'s (MSFT) Xbox One, and Google Inc.'s (GOOG) Chromecast.

Source: Hulu [press release]

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Hulu Can Go Jump Off A Bridge
By mgilbert on 4/30/2014 3:20:08 PM , Rating: 5
Hulu can bite me. I'll be damned if I'm paying for content AND sitting through commercials - that's paying twice. I DVR everything with my satellite provider, and as soon as they figure out a way to make me sit through the commercials I skip with my DVR, they can bite me, too. I WILL live without TV before I'll sit though commercials. Life is way too short for that crap.

RE: Hulu Can Go Jump Off A Bridge
By aurareturn on 4/30/2014 3:52:05 PM , Rating: 2
Those tens of millions that pay for cable and have to watch commercials... It's been done like this for several decades.

RE: Hulu Can Go Jump Off A Bridge
By Denigrate on 4/30/2014 4:59:43 PM , Rating: 3
Why pay to watch commercials on Hulu when you pay the same fee on Netflix commercial free?

RE: Hulu Can Go Jump Off A Bridge
By tviceman on 4/30/2014 10:21:32 PM , Rating: 2
Hulu usually has newer content than Netflix, i.e. if you subscribe, you get all the episodes of the CURRENT season that is airing. Netflix typically does not receive content until several months (if not more) after the current season ends.

How about for everything?
By quiksilvr on 4/30/2014 2:43:47 PM , Rating: 2
I'm sick and tired of this. Just make Hulu and Hulu Plus available on everything. I never understood it. Just stream it at 360p with commercials.

RE: How about for everything?
By bodar on 4/30/2014 4:30:58 PM , Rating: 2

Seriously though, this is TV, not a XXX stream site. I'd much rather pay a measly $8/month to not have to watch my favorite shows at 360p, considering even Hulu Plus has ads. The problem is that free users would not have any idea how good the Plus stream looks. I consider free Hulu to be just a preview, since most people don't watch TV on a computer. It's helping to sell their Plus product.

"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
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