New ads will allow you to purchase a pizza in-stream then get back to your show

Hulu, one of the internet's largest streaming video sites, continues its aggressive growth path with an increased focus on mobile.
The company announced this week that for the first time it would allow users to watch full TV episodes streamed for free on mobile devices.  While you could always watch ad-supported TV shows for free on the PC desktop, on mobile devices previously this privilege was reserved for subscribers to its premium service, Hulu Plus.
Customers will have to sit through ads, though.

Hulu ads

As part of its mobile push, Hulu announced a new cross platform ad platform -- which will automatically identify users from mined data on PCs, set top boxes, and mobile devices – that will vend appropriate advertisements that might interest users.  These cross platform ads will be optimized to look good on a variety of screen sizes, including smartphone displays.

Hulu mobile

Hulu is also testing new interactive ads for both mobile and desktop users.  One such ad will be a partnership with Yum! Brands Inc.'s (YUM) pizza chain, Pizza Hut.  While the ad plays, users will be able to click it to complete an online pizza order, then return to the show they were watching.

The iPhone will also receive a fancy new mobile Hulu Plus app later in the summer.  The streaming video provider was scarce on details, but said the app will feature "next generation" features.


Hulu says it now has 400 million users, and has expanded support to a variety of device kinds such as Sony Corp.'s (TYO:6758) PlayStation 4, Microsoft Corp.'s (MSFT) Xbox One, and Google Inc.'s (GOOG) Chromecast.

Source: Hulu [press release]

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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