Print 15 comment(s) - last by quiksilvr.. on Sep 26 at 9:52 AM

Hulu is still investing in content

Hulu CEO Jason Kilar has announced this week that Hulu now has a million paying subscribers on the streaming service. The million-subscriber mark was previously expected by the end of the year.

Hulu has been trying to 
sell itself to the highest bidder. Reports suggest that Google, Yahoo, Amazon, and Dish Network are in the early running to acquire the streaming service. The bids were expected to reach into the $2 billion range, but the bidding has now stalled. Hulu is said to now be considering whether the sale is the best option for the site.

News Corp Chief Operating Officer Chase Carey told Reuters at a conference, "We're still evaluating the situation."

Reuters reports that people that have been critical of the planned sale, and have been urging Hulu owners to keep the major distribution channel rather than sell to another firm. Hulu is a joint venture of News Corp, Walt Disney Co and NBC Universal. The fourth owner is Providence Equity Partners, a private equity firm.

Despite the owners considering the sale of Hulu, the company is still investing in content. Kilar said that Hulu would invest over $375 million in content this year.

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By quiksilvr on 9/22/2011 12:48:00 PM , Rating: 3
That doesn't make any sense to me.

By acer905 on 9/22/2011 12:56:08 PM , Rating: 5
Why would I pay for [Cable or Satellite] if I still get commercials?

By quiksilvr on 9/26/2011 9:52:58 AM , Rating: 2
Exactly. I don't.

By MrBlastman on 9/22/2011 1:19:42 PM , Rating: 2
It doesn't make any sense at all to me at least when I consider that my basic Comcast cable subscription allows me to watch tons of TV shows if I miss them. I know, it's not the same thing because I'm paying for Comcast--but, with those shows if there are commercials (which is occasionally), I can just fast-forward through them. On Hulu, I can't.

By cjohnson2136 on 9/22/2011 3:43:38 PM , Rating: 2
You can only fast forward if you recorded the show and are watching it later. If watching live you can't fast forward. Plus would much rather watch two-three 25-20 seconds commercials then two-three 1.5-2 min commercials

By AmbroseAthan on 9/22/2011 1:26:18 PM , Rating: 2
Faster access to content, access to HD on a lot of current shows, past seasons on Plus shows, and the ability to watch on Mobile Devices or PS3/Xbox360, etc?

If you don't want any of the above, there isn't much point. If you do want some of the above, its worth it. For me I think it is, so I can watch in HD through my XBox and can watch it on my phone (Evo 3D).

By Reclaimer77 on 9/22/2011 5:11:34 PM , Rating: 1
Yeah. Basically there are 1 million idiots out there lol.

Hulu+ is terrible, and their tiny subscriber base after all this time enforces that opinion.

It would be nice.....
By Chaosforce on 9/22/2011 12:46:41 PM , Rating: 2
If you ask me Hulu plus would do better if they gave the wii a Hulu channel and improved the interface on things such as roku.

RE: It would be nice.....
By Mitch101 on 9/22/2011 12:54:53 PM , Rating: 2
If they are beating expectations they probably dont feel the need to change a thing.

Im waiting to see what Microsoft TV brings before end of year.

RE: It would be nice.....
By Master Kenobi on 9/22/2011 8:54:40 PM , Rating: 2
Given Microsoft's time with the X360 and their relationship with Netflix I'd say there is a good chance it will destroy competition from Hulu+ and similar sites. Hopefully they don't screw it up to high hell like Apple did with their Apple TV, that thing was a stillborn at launch.

By Steve1981 on 9/22/2011 12:57:37 PM , Rating: 2
For some reason, the picture is a tad disturbing to me...makes me thing of two girls, one cup.

RE: Picture
By johnsmith9875 on 9/22/2011 3:33:08 PM , Rating: 4
I don't find the picture disturbing at all.

wow.. I find that hard to believe
By carigis on 9/22/2011 3:52:34 PM , Rating: 2
I find that hard to believe...99% must be on thier free month from having facebook.. the plus service is useless..hardly any good shows available, and your STILL have commercials. the commercials alone is a deal breaker for me. there are other ways to get these shows. The fact people actually would join.. then stay after seeing the selection baffles me. just about every show I watch says not licensed for mobile or tv or 3rd party hardware..yada yada yada.

By OCedHrt on 9/22/2011 4:54:57 PM , Rating: 2
A million subscriptions is not a lot of people.

By Solandri on 9/22/2011 1:33:50 PM , Rating: 2
Hulu has been trying to sell itself to the highest bidder. Reports suggest that Google, Yahoo, Amazon, and Dish Network are in the early running to acquire the streaming service. The bids were expected to reach into the $2 billion range, but the bidding has now stalled. Hulu is said to now be considering whether the sale is the best option for the site.

Currently, Hulu is owned by NBC/Universal, Fox, and ABC/Disney. It pretty much doesn't have to worry about licensing content. A couple weeks ago Starz (which has streaming rights for Disney) walked away from Netflix after Netflix offered $300 million, 10x what it had previously paid to license streaming content.

I suspect the message that sent to any prospective buyers of Hulu was that NBC/Universal, Fox, and ABC/Disney were planning to sell Hulu for billions, then were going to try to stick the buyer for billions more in licensing fees in the future. Basically, long-term all they'd be buying is and the name recognition. Any content to be streamed from the site would have to be paid for separately.

Suddenly it looks like Hulu is only worth a few hundred or tens of millions, since it's going to be like buying a storefront, minus the inventory and supplier contracts. For major Internet companies like Google, Amazon, and Yahoo, they probably feel they could build their own streaming site from scratch and negotiate streaming licenses. Dish Network might still be interested since they already have a system in place for negotiating broadcast licenses, and are just missing a streaming storefront.

"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
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