Warner, Hulu agree to music videos, concerts in new licensing deal
Warner Music Group has become the
second major record label to sign
with online video site Hulu, signaling the popular site's
continued growth among copyright holders.
Warner currently has
Warner Bros. Records, Rhino Records and Atlantic Records as part of
its business -- providing even more content to Hulu.
The site
is best known for full-length movies and TV episodes, but last month
signed a music video distribution with EMI Music.
"We're
pleased to be working with Hulu as we expand our premium ad-supported
video strategy to provide our artists with a customized and flexible
approach to marketing and monetizing their music," said Michael
Nash, Warner Music executive VP, in a statement.
Music labels
have been more willing to work with Hulu over YouTube since Hulu
provides copyrighted and professional content only. YouTube is
available only in the United States, however, which limits the number
of viewers that can view content offered by record labels.
Hulu
does plan to expand to other nations, but hasn't said which nations
will get Hulu.
Music labels have seen album sales
drastically decline as more music listeners begin to embrace MP3s and
other digital formats. Furthermore, peer-to-peer music piracy
also has been blamed for declining sales, which has forced music
labels to begin working with Apple iTunes, YouTube, MySpace, Hulu,
and other online businesses.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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