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Print 8 comment(s) - last by fox12789.. on Dec 30 at 9:38 AM

Warner, Hulu agree to music videos, concerts in new licensing deal

Warner Music Group has become the second major record label to sign with online video site Hulu, signaling the popular site's continued growth among copyright holders.

Warner currently has Warner Bros. Records, Rhino Records and Atlantic Records as part of its business -- providing even more content to Hulu.

The site is best known for full-length movies and TV episodes, but last month signed a music video distribution with EMI Music.

"We're pleased to be working with Hulu as we expand our premium ad-supported video strategy to provide our artists with a customized and flexible approach to marketing and monetizing their music," said Michael Nash, Warner Music executive VP, in a statement.

Music labels have been more willing to work with Hulu over YouTube since Hulu provides copyrighted and professional content only.  YouTube is available only in the United States, however, which limits the number of viewers that can view content offered by record labels.

Hulu does plan to expand to other nations, but hasn't said which nations will get Hulu.  

Music labels have seen album sales drastically decline as more music listeners begin to embrace MP3s and other digital formats.  Furthermore, peer-to-peer music piracy also has been blamed for declining sales, which has forced music labels to begin working with Apple iTunes, YouTube, MySpace, Hulu, and other online businesses.



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isnt that hulu is only in america
By rika13 on 12/24/2009 8:15:26 AM , Rating: 2
isnt that hulu is america only?




RE: isnt that hulu is only in america
By albus on 12/24/2009 9:33:53 AM , Rating: 5
yea.. that sux

thepiratebay.org does not discriminate on the basis of nationality.


RE: isnt that hulu is only in america
By TheMan876 on 12/24/2009 9:39:01 AM , Rating: 2
Maybe he's talking about the vanilla youtube.com vs youtube.co.uk or something else...


RE: isnt that hulu is only in america
By albus on 12/24/2009 9:54:06 AM , Rating: 2
naah...
You can't watch hulu outside the USA. hulu reads your ip and shows an error message like the one below:

http://techpp.com/wp-content/uploads/2009/06/hulu....


RE: isnt that hulu is only in america
By sxr7171 on 12/24/2009 4:33:43 PM , Rating: 2
Can't you use a proxy server to get past that?


RE: isnt that hulu is only in america
By ImSpartacus on 12/24/2009 4:36:58 PM , Rating: 2
There are work-arounds, but Hulu is constantly patching them up.

It's a pity that Hulu isn't international. If it survives for a few more years, maybe it will go international? One can only hope...


RE: isnt that hulu is only in america
By bodar on 12/24/2009 7:29:03 PM , Rating: 3
They are trying to work on going international. It's the content providers, as usual, who are dragging their feet. Hulu would love to have more users.

http://www.techcrunch.com/2008/04/11/hulu-working-...


By fox12789 on 12/30/2009 9:38:53 AM , Rating: 1
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