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It is unknown if Huawei has patented technology

Chinese devicemaker Huawei Technology Comp., Ltd. (SHE:002502) is one of the world's fastest growing Android smartphone makers.  Currently in fourth place in global sales, it's hoping to boost its international presence outside its home market, with the recent introduction of its Huawei Ascend P7 flagship smartphone.
Following the launch Huawei didn't necessarily make friends with fellow phonemakers, going on the record to blast quad HD (QHD) resolution displays in 5-inch smartphones, a popular market direction which it argues was pointless.
While the Ascend P7 was mostly a story of modest hardware upgrades, one area where it shines brightly is in the photography department.  Huawei is including an image processing chip, which it claims is D-SLR-class and will allow for advanced postprocessing without much battery drain.  It also has potentially started a new picture trend with "the groufie", which the Ascend P7 has software to support.

Huawei Ascend P7
The Huawei Ascend P7

Phonemakers have long been including so called "panorama" modes, which allowing user to swing their phone side to side to take panoramas, using postprocessing to stitch the images together into a single wide shot.  Huawei's idea with the "groufie" is to basically due the same thing with the front-facing camera which is commonly used to take "selfies" -- a term used to describe photographs taken with oneself with the front-facing camera. Rival phonemaker HTC Corp. (TPE:2498) recently made the questionable claim that 90 percent of smartphone photos taken in some regions are selfies.
Huawei says that selfies are great, but often lack scenery given the small frame, which ruins the context of the pictures.  It thinks that by adding a panorama view around the selfie-taker and possibly their friends, it can offer a better selfie.
Apparently Huawei has taken the idea seriously enough that it's filed for trademarks on the term in most major jurisdictions, including China, France, Germany, Russia and the U.S., according to The Telegraph (UK).

Huawei Ascend P7

It is unknown whether Huawei has filed for patents on the idea.  But it might be wise to, given that in today's era of smartphone litigation -- an era in which a gesture that imitates a sliding lock is worth hundreds of millions of dollars in damages -- even a seemingly silly and derivative feature is worth patenting if your competitors might patent it.

Wait, this isn't iOS 7? [Image Source: BGR]
Also, it might be a good idea as it seems like only a matter of time before Apple, Inc. (AAPL) sues it.  The Ascend P7 borrowed liberally from the design, art style, UI, and features of iOS 7 and the iPhone with its reskin of Android; as Boy Genius Report put it (in a praising way) "We’ll start by stating the obvious: The Ascend P7 has borrowed a great deal from Apple’s iPhone... [This is] the closest Android will ever get to having an iPhone."
If you're going to adopt that approach, it might be wise to build up some legal firepower.

Source: Telegraph UK

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By Flunk on 5/12/2014 10:28:34 AM , Rating: 5
Sounds like a group roofie. Huawei needs to hire a US marketing team that includes some Americans.

RE: Dumb
By hughlle on 5/12/2014 10:44:51 AM , Rating: 2
I agree. I hear it and hear roofie.

That aside though, it's still an awful name.

And to me, a silly idea. If i am with a group of people, and let's pretend i'm the type to take a selfie, then if the group was too big to capture at arms length, then i'd just do as i've always done, and just get someone else to take the photo for us using the main camera. None of the issues that often crop up in amateur panorama photo's, and taken with a good quality camera.

RE: Dumb
By kattanna on 5/12/2014 11:41:03 AM , Rating: 2
Sounds like a group roofie.

i dont know.. a point and click group roofie sounds kinda exciting to me


RE: Dumb
By FITCamaro on 5/12/2014 3:09:57 PM , Rating: 2
Well the guy who proposed it actually said "Groopie". But his accent was so bad everyone heard "Groofie" and just went with it.

RE: Dumb
By Tedtalker1 on 5/12/2014 5:01:53 PM , Rating: 2
I thought they must have meant Groupie as well. But now that it's FUBARed how about GroupRoofie for pictures of groups on roofs.

RE: Dumb
By Shig on 5/12/2014 9:22:29 PM , Rating: 2
This is all part of the legal meta game. Copyright, patent, trademark, monopolize anything you can.

Design infringement!!
By BRB29 on 5/12/2014 12:49:45 PM , Rating: 3
The metal banding on the sides looks like Apple's current design. Corners are rounded and face is white. Better lawyer up!!

RE: Design infringement!!
By Solandri on 5/12/2014 6:23:16 PM , Rating: 2
The "flat slab with a metal band around the edges" look actually pre-dates the iPhone. Sony used it on their early Clie models (though it was actually plastic colored and textured to look like metal).

Mine is in a box somewhere in my garage...

RE: Design infringement!!
By Gunbuster on 5/12/2014 10:50:32 PM , Rating: 2
Funny you should mention the Clie, that name was not thought out for the US market. Sounded more like a personal massager than a PDA...

By NellyFromMA on 5/12/2014 12:45:56 PM , Rating: 2
AKA, a normal picture.

RE: "Groufie"
By ritualm on 5/12/2014 5:52:15 PM , Rating: 2



By RapidDissent on 5/13/2014 3:42:49 PM , Rating: 2
Sony should trademark "groupelfie" and we'll see which one consumers prefer.

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

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