Print 30 comment(s) - last by Xietsu.. on Sep 22 at 1:52 AM

Doomed to an early death

Everyone, meet the “ringle.” It’s a CD single! It’s a ringtone! It’s $6 or $7! It’s the latest idea to come out of the RIAA’s wondrously brilliant "think" tank – the same entity responsible for such gems of business logic like suing your own customers and running your own promoters out of business.
The ringle is a slip-sleeved CD single packaged with a “free” downloadable ringtone. I suppose the idea isn’t all that bad: if consumers are out there buying CD singles, why not throw in a ringtone or two to go with it?
The devil, however, is in the details. First, how many people actually buy CD singles anymore? As far as I can tell, the only person who does in my zip code is me. CD singles are dying a slow death, done in by the grubby hands of MP3 and the polished-white blade of iTunes. The last time I saw a real-life dedicated music store — which is also dying, sadly – with a decent-sized selection of CD singles had to have been before even the original, true Napster. Just how exactly does the RIAA think they can drum up a market from a group of people that would much rather not get their music through physical transactions, especially when they’d pay six times the price to do so?
Am I saying the ringle is hopelessly doomed? No. Despite the stupid name -- more on that in a minute -- I suppose if the RIAA really wanted to it could somehow force the ringle into a decent market space. But in order to do that they’d need to promote it with a public face that’s not associated with bilking dead grannies in courts over charges of downloading gangster rap. In order to stop doing that … well, let’s just stop right here and dismiss the idea as impossible.
Second, let me be the seemingly first person to say that all these stupid product and website names need to stop! Which pre-school did the folks at the RIAA pull “ringle” from? Will the toddler get royalties for his – and I use this term loosely – ingenuity? I command the name to immediately die, and suffer an eternity in stupid-word hell right next to other gems like Joost, Flickr, KRZR, and their progenitor, blog.
I suppose there is a silver-lining for the soon-to-be “ringle” train wreck. Hopefully, the ringtone-portion of the ringle will help undercut the undeserving ringtone market: by selling something that is essentially a fair-use right for legal music buyers, the ringtone market is effectively dumbing consumers of their own rights.  It’s pleasing to see that at least the RIAA – of all things – recognizes this, even though I doubt its decision was probably made out of altruism.

Besides, how hard is it to make your own? There are plenty of free tools and services that offer to do it for you, and the actual steps aren’t that involved.

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By AntiV6 on 9/13/2007 11:18:17 PM , Rating: 3
$6-7 for a single and a ring tone?

I love the RIAA for charging three times as much as what Apple charges.

This will save the CD single! It has to.

By TomCorelis on 9/14/2007 1:27:59 AM , Rating: 2
Keep in mind CD singles usually package in a fair amount of extras. I bought Motorcycle's "As the Rush Comes" and it came with eleven different tracks. They were all remixes--good remixes, mind you--and I only paid 8 bucks for it. If all CD singles were like that, they might be worth the money.

By indianpunk on 9/14/2007 3:06:41 AM , Rating: 2
well these days most singles comes with following versions
a radio edit
an album version
sometimes an acapella version
a single or two remixes (Dance or trance version)
and mostly in asian versions some rare b-side tracks are added which we get to listen thanks to 1000's of emo blogs that are obssesed about anything and everything with Pop Music

and yes mostly rock music singles are really plane

And RIAA are just money laundering corporate Beeep

By Dactyl on 9/14/2007 5:29:12 AM , Rating: 5
Maybe the RIAA is just doing this so it can claim that for every song someone illegally downloads, the RIAA loses $6.

By Polynikes on 9/15/2007 2:57:38 PM , Rating: 2
That's probably true. Most goods' prices are based on what people are willing to pay. In the "ringle's" case, prices are whatever the heck the RIAA wants them to be. How ridiculous.

By The Boston Dangler on 9/16/2007 4:05:12 AM , Rating: 2
that post is worthy of a 6, maybe 7

By soydios on 9/14/2007 8:42:56 AM , Rating: 2
I <3 Apple for charging twice as much as it should for the fair use of a song and a ring tone.

By TomZ on 9/14/2007 8:45:31 AM , Rating: 3
Now you see the brilliance of DRM in action - make you pay multiple times for the same content. There is no doubt in my mind that is all part of the plan.

By Vanilla Thunder on 9/14/2007 12:17:55 PM , Rating: 3
I love how people are getting their panties in a bunch over the extra $.99 you have to pay to use a song as a ringtone from iTunes. Try purchasing a ringtone from your service provider. It will cost you at least $2.99. And for that $2.99, you'll receive a great 30 second clip of your favorite song, that can't be used for anything else. What a deal!!! When it comes down to it, there are software work-arounds available all day long. So go ahead and crucify Apple, as so many of you love to do here. It IS the cool thing to do, right?


By TomCorelis on 9/14/2007 12:22:07 PM , Rating: 2
How about try making your own? Then you pay... nothing.

By Vanilla Thunder on 9/14/2007 12:30:42 PM , Rating: 2
That's actually what I was implying when I said "software work-arounds".


By Xietsu on 9/22/2007 1:51:09 AM , Rating: 2
I still don't understand why people sign their comments when everyone knows the poster username is made explicitly available above every response. Are your posts more official than mine that they need an individual, typed signature?

- Xietsu

(Lol. Okay, so some people have odd preferences and have no real reason. It's fine, I just am a pragmatic person and usually expect people to have a rationale for their actions.)

By Xietsu on 9/22/2007 1:52:48 AM , Rating: 2
By the way, my apologies for the mock signature, I normally don't do that. ;P

By mcnabney on 9/14/2007 5:37:15 PM , Rating: 2
The fee for a ringtone is for the convenience only.

By xsilver on 9/14/2007 4:41:53 AM , Rating: 2
Does anybody here actually KNOW of anybody that has bought a ringtone for $5 or whatever ridiculous fee that is charged?
Apparently its a billion dollar market, but isnt the business model just to trick stupid teens?

RE: ringtones
By TomZ on 9/14/2007 8:34:10 AM , Rating: 3
stupid teens

I would expect that is a potentially large market.

RE: ringtones
By jskirwin on 9/14/2007 9:28:42 AM , Rating: 2
When you include the parents who give them the money it is.

RE: ringtones
By Master Kenobi on 9/14/2007 10:24:07 AM , Rating: 2
but isnt the business model just to trick stupid teens

No, there is no trickery needed, stupid teens are stupid teens. You can sell them anything especially if the parents are bank rolling them like so many do.

RE: ringtones
By Vanilla Thunder on 9/14/2007 12:12:49 PM , Rating: 3
And the previous generation was saying the same thing about us when we were teenagers. The cycle continues. As we all know, youth is wasted on the young.


RE: ringtones
By Master Kenobi on 9/14/2007 1:39:12 PM , Rating: 2
Yea, I'm in that "Stupid Teen" generation right now. The difference is my parents never really got me anything, the most common sentence was "If you want it, get a job and buy it yourself". Well, I'm 20 and I make a square 78k/yr for a large corporation :)

Not ALL of us are stupid teens.... but I will vouch that the vast majority are and it saddens me greatly.

RE: ringtones
By TomZ on 9/14/2007 3:23:15 PM , Rating: 2
I would say that since you're 20 that you're not a teenager any more. :o)

RE: ringtones
By Vanilla Thunder on 9/14/2007 5:14:18 PM , Rating: 2
Well, I'm 20 and I make a square 78k/yr for a large corporation :)

Did your epenis grow right after you posted this?



RE: ringtones
By Anh Huynh on 9/15/2007 3:35:53 AM , Rating: 2
I bought one using the iTunes music store. It was retarded and I just wanted to give it a shot, lo behold, $3 later, I had a working ringtone.

Annoyingly, the default list views don't show the ringtone icon, and I didn't know that, so the first track I purchased (Kanye West - Stronger) wasn't available to create a ringtone.

After feeling dumbfounded, I enabled the ringtone view and spent another ten minutes searching for a song I wanted to make a ringtone. I settled on T.I. - Act II, an intermission that has a nice beat.

The iTunes ringtone converter isn't too shabby, its simple and for the market it caters towards is perfectly fine. However, it only allows for ringtones up to 30 seconds, and I prefer to have a song play a whole verse as a ringtone instead of looping half of it.

So in my opinion its quite useless and I'll stick to Audacity to make my own ringtones and use my hacked iPhone to set my own ringtones.

RE: ringtones
By Devo2007 on 9/15/2007 5:47:57 PM , Rating: 2
Actually, the reason it's limited to about 30 seconds or so is because that's typically how long a phone will ring before transferring the call to voicemail.

RE: ringtones
By Ryanman on 9/16/2007 1:44:30 PM , Rating: 1
Short answer: Yes.
I, as a teen, am not quite dumb enough to buy ringtones (one time I got a counter-strike ringtone from my friend for the cost of a multimedia text message, but that's it)
Let me tell you that the idiots who buy north face jackets and have sex with the football team are more than willing to spend this much money on a ringtone. One girl has spent over 30 dollars on ringtones, and even more dowloading songs from Vcast to play on her speakers and annoy the shit out of people with crappy gangster music.

Yeah, I'm ashamed to be a part of this demographic.

I thought I was the only one...
By darkpuppet on 9/14/2007 11:19:11 AM , Rating: 2
I thought I was the only one who thought the word 'blog' was the most stupid thing to come out of web 1.5 (or 2.0 or whatever)....

I can't believe the professional world embraced such a stupid term.

Why can't technology be ran by sensible people? We really need a Bastille day for the head of the RIAA -- the people really need to revolt against such ignorant aristocracy...

RE: I thought I was the only one...
By Master Kenobi on 9/14/2007 1:41:08 PM , Rating: 1
No, your not alone "blog" has bugged me as well, we used to call them EDITORIALS or Opinion Pieces. The title gave it away. I have no idea where the whole "blog" thing started, but even I wish it hadn't sometimes.

By TomCorelis on 9/14/2007 3:53:00 PM , Rating: 3
People were too lazy to say "web log."

$#%$ the IRAA
By josh65 on 9/16/2007 12:49:38 AM , Rating: 2
I like how every single website is ripping up the RIAA, its just Hilarious, like, who the hell sues their OWN CUSTOMERS, what a joke. Anything the iraa has ever tried to do to combat piracy has failed, you lose your cases in court, tried to change laws, when in the end, it doesn't matter at all, there is more piracy then ever, face it iraa, your beaten, GIVE UP

RE: $#%$ the IRAA
By Ryanman on 9/16/2007 1:47:44 PM , Rating: 1
they're ripping it because it's the foremost example of the american corporation taking away almost as many rights as our government does.
Congratz american people - If the shackles are gold plated, and are "for your own good" I'm sure they're worth wearing.

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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