Did you fall in love with the Nexus One's brilliant AMOLED screen? It's easy to see why you might -- the active matrix organic light emitting diode screens features lower power consumption, lower cost, and superior image/color quality to traditional TFT LCD screens found in other smartphones such as the Blackberry or the iPhone.

Now Samsung is looking to push more AMOLED smartphones onto the market with a superior iteration of the technology.  Photos have leaked of the company's new mass produced 3.3-inch AMOLED displays.  While these displays are slightly diminutive when compared to the 3.7-inch Nexus One AMOLED display, they are the first mass-produced AMOLED displays to directly incorporate touch into the screen (Google's phone uses a separate capacitive layer).

The new displays feature .001mm thin touch sensors on-cell sandwiched between the panel's substrate and the bottom polarizer film.  That means you no longer need the bulky layer on top of the screen.  It could be eliminated altogether, or, more likely, replaced with a more robust protective layer.

Samsung's AMOLED panel is five times as bright as a comparable LCD TFT panel, and it performs 20 percent better under sunlight.  

The company is expected to formally announce new AMOLED products at the 2010 Mobile World Congress in Barcelona.  The new screens are reportedly codenamed "Super AM OLED panel".

Not to be outdone, LG Display, Samsung's big display rival, is cooking up AMOLED displays of its own.  Describes a spokesperson in an interview with The Korea Times, "LG Display will put more focus on AM OLED panels due to higher consumer appetite for advanced products."