Back in May, Sony Computer Entertainment Inc. (SCEI)
president Ken Kutaragi was quoted as saying that the $499 and $599 price points
for its PlayStation 3 were "probably too cheap."
Today, Sony CEO Howard stringer again defended the steep price of entry and
justified its pricing structure to the best of his ability.
"The price of the PS3 is high... But you're paying for
potential. Obviously, it's a higher-risk strategy as all new inventions are.
But if the PS3 lives up to its total potential, then I don't think anyone will
be worried about Nintendo or Xbox's cheaper price," said Stringer.
Considering that consumers feel that a console purchase to be a long-term
investment, Stringer feels that the PlayStation 3 is more
future-proof which will allow potential customers to justify the price tag.
Stringer also notes that Hollywood studios may be the ones
who determine whether HD DVD or Blu-ray wins this battle. Gamesindustry.biz reports:
Stringer went on to
concede that Hollywood movie studios, currently divided over whether to support
Blu-Ray or Toshiba's rival HD-DVD format, could ultimately determine who wins
the next-gen war. However, the Sony CEO believes that film execs are
"beginning to sense, in Blu-Ray, that the pendulum is swinging, and
swinging for a clear reason" - namely that Blu-Ray discs can store more
quote: Sony is trying to make just the opposite case...that'll you be able to do a lot more with your PS3 than your average desktop.
quote: I know quite a few people that never print anything from their PC. In any case, given the PS3 has Bluetooth, wired, and wifi connectivity (not to mention memory stick support), I find it likely to believe that a photo retouch-and-print application, and possibly a rudimentary word processor, will be sold at some point.
quote: You don't need device drivers for the cameras-- the PS3 can use the memory stick directly. All you need is a device driver for the printers. And I can easily believe Sony would write that themselves, at least for the HP line.
quote: No, of course not. They'll support memory stick only...which means it'll work with Sony cameras. Not the largest market segment, but still a segment.
quote: N, it doesn't work like that. Those are public standards...and HP publishes that, as well.
quote: Once again-- it doesn't work like this. HP uses a standard printer language across most its line.
quote: Oh, USB standards are public knowledge, for sure; we just finished writing a USB driver for a microcontroller... it is a pain, I assure you. :)
quote: PS3 will support linux.
quote: The average $500 computer doesn't play Blu Ray discs, nor HD content of any type. And while it 'plays games', it does so at a level far below what the PS3 is going to strike.
quote: Hehe, I can see you haven't been using PCs nearly that long.
quote: When you're trying to outguess a company that has launched many succesful products, and who has spent a large amount of time and money considering these issues-- it matters.
quote: Blu Ray drive, which will run you $1000 as a separate unit), it very well might be worth a measly 500 bucks
quote: Considering it'll have more processsing power than your average $2000 desktop
quote: Given Sony's desire to position the PS3 as more than just a gaming console-- and their plans for the success of Blu Ray-- it's a fairly safe bet that the video quality of the unit will be acceptable.
quote: In any case, you're not making an apples-to-apples comparison. The differences between DVD and analog videotape are far greater than BR and DVD. The standard therefore doesn't need nearly the same level of time...much of it is simply drawing on the experiences of DVD.
quote: Funny...a lot of chaps said no one would pay extra for the DVD player on the PS2...and yet people did. In droves.
quote: The PS2 launched at a $300 price point. Assuming 7% inflation, that works out to $450 in today's dollars. Or, $50 cheaper than the Blu Ray equipped PS3.
quote: Seems you have a little egg on your face to go with that sarcasm...
quote: This is the most asinine comment yet. There's one thing even the most ignorant floor-sweeper should know about this industry. More performance and more capacity are ALWAYS put to use.
quote: What I find amusing is that, if the PS3 didn't play games-- and was simply a $500 Blu Ray player
quote: consumers in a there idiocy
quote: it offers more features and functionality than any other console available, includes the superior next-gen content format, allows its owners to play their games online for FREE, and has more industry support than any other console in history.
quote: We don't know that it offers more features and functionality because Wii is not out
quote: The 360 had a good internet system in place from the Xbox. Yes, you can play the games for 'free', but at what cost? Will it perform as well? Offer the same functionality and community features?
quote: Lastly, who cares if they develop for BR? You think games will make use of 40GB of data anytime soon? There is nowhere near enough memory on the PS3 to keep that much at hand, so it will be wasted or used for FMV scenes.
quote: yes misinformed consumers in a there idiocy can be rather amusing, i agree. whether the sony exec is arrogant or not, he speaks the truth. the "high" price of the PS3 will not effect its domination of the console/entertainment industry.
quote: And why is you anti-PS3 people refuse to acknowledge the $499 price point? The minimum price of a PS3 is *not* $600. Do you really have to inflate the figures to try to prove a point?
quote: People have been repeating this little factoid for a couple years now, since long before the Cell SDK was even available. It's one of those self-perpetuating myths.
quote: But I think it is a reasonable expectation that a system like that be harder to program, so I don't get the jist of the complaints, really.
quote: Personally, I've been feeling pushed away from getting a PS3 since E3.