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Hewlett-Packard's last attempt at smartphones was a huge bust, but it looks like the company will give it another shot. 

Yam Su Yin, HP Senior Director Consumer PC and Media Tablets Asia Pacific, said that HP is planning to enter the smartphone market once again.

"The answer is yes but I cannot give a timetable," said Yin when asked if HP would get back in the smartphone game. "It would be silly if we say no. HP has to be in the game."

HP will have tough competition from the likes of Apple and Samsung, which account for more than 50 percent of the global smartphone market share together. So how will HP compete with the well-established smartphone giants and ensure that it doesn't fail in this market once again?

"Being late you have to create a different set of proposition," said Yin. "There are still things that can be done. It’s not late. When HP has a smartphone, it will give a differentiated experience."

HP will reportedly use the Android operating system in its new smartphones, mainly because of the popularity of Google's Android and the fact that it comes at many different price points for customers. 

This certainly isn't HP's first attempt to get into the smartphone game. In April 2010, HP bought Palm for $1.2 billion -- thus gaining control of the webOS mobile operating system. But a little over a year later, HP said it was discontinuing all production of webOS devices.

HP Palm Pre 3

In August 2012, HP created a wholly-owned subsidiary called Gram, which consisted of Palm's remaining components. 

Many believe that webOS was a good operating system with plenty of potential, but HP ran it into the ground. Former Palm CEO Jon Rubinstein even said last month that selling to HP was "a waste."

"I'm not sure I would have sold the company to HP. That's for sure," said Rubinstein. "Talk about a waste… If we had known they were just going to shut it down and never really give it a chance to flourish, what would have been the point of selling the company?"

While HP has crashed and burned in the past with smartphones, 2013 could prove to be a good year to jump back in: it's the first year where smartphones are expected to pass feature phones in sales with 52.2 percent of total mobile phone shipments worldwide.

Last September, HP CEO Meg Whitman said that having smartphone offerings would be key to completing the company's top-to-bottom family of computing products. 

"We are working on this," said Whitman. "We have to ultimately offer a smartphone because in many countries of the world that would be your first computing device. There will be countries around the world where people may never own a tablet or a pc or a desktop. They will do everything on a smartphone… we have to take advantage of that form-factor.”

Source: The Indian Express

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how hard is it???
By luv2liv on 7/1/2013 10:16:46 AM , Rating: 3
how hard is it to make a phone people want? i just dont understand

1- small 4.3 and large screen 4.7
2- latest processor
3- make it thin. so thin it would crack if you drop it on carpet
4- polish it to death. if you cant see your reflection looking at the phone from any angle, polish again!
5- paint it all colors of the rainbow, even white
6- throw in all the radios, make it available for all countries and carriers.
7- dont skin it. just pure android flavor please
8- market it to death. pay CNN and Gizmodo a rave review of it. blanket CNN tech news for the whole month if you have to. pay rappers all your ad budget. dont bother paying ad on TV/radios.

how hard is it to make a phone people want? or sucker them into getting one?

RE: how hard is it???
By jbwhite99 on 7/1/2013 11:35:20 AM , Rating: 2
You forgot a few steps, at least in the US.

a. Get FCC (or equivalent approval) in every country you plan on selling in
b. Have lawyers at the ready when the Patent Trolls come out (paging Apple and Samsung)
c. Figure out which service providers you want to put on your network, and sell through them

Problem I have with buying an HP cell phone is that if I buy it, will support be disco'd after 15 minutes? It happened 2 years ago out of the blue. Why would I buy anything from HP?

RE: how hard is it???
By Ammohunt on 7/1/2013 1:57:31 PM , Rating: 3
Why would I buy anything from HP?


RE: how hard is it???
By Solandri on 7/1/2013 2:16:28 PM , Rating: 2
Back in the PDA days, HP arguably made some of the best WinCE devices. Then Fiorina happened and HP sort of disappeared from PDAs. She wanted to make HP the biggest PC vendor, and apparently all other products didn't matter.

I had expected HP to make the transition to smartphones like HTC, Sony, Palm did. But HP is just.... gone. They even bought Palm and made it disappear too.

RE: how hard is it???
By Samus on 7/1/2013 5:13:34 PM , Rating: 2
Every bad thing this company has done since Fiorina has been the soul fault of the CEO. The last guy, the German, is the one that canned WebOS, probably the best mobile UI ever. The ONLY reason I'd ever consider purchasing an HP Smartphone (again) would be if WebOS made a comeback. That won't happen, so how the hell does HP think they'll compete? Their hardware is always subpar, support is terrible, and prices are non-competitive.

Samsung, LG (Nexus) and Sony are the best bet for a reliable handset these days. I'd consider HTC but their support is historically terrible.

RE: how hard is it???
By Argon18 on 7/1/2013 12:22:19 PM , Rating: 1
Depends who you're asking. HP fails hard at consumer products. They're awful. The only reason their laptops sell is they've ripped off all of Apple's design aesthetics, and they build them out of the cheapest plastic possible so they can price them low. But it's still all crap.

RE: how hard is it???
By Schadenfroh on 7/1/2013 12:56:46 PM , Rating: 2
I don't get the glossy finish on phones / tablets. All the ones that I've seen with decent specifications are like mirrors. For something that is routinely used outdoors and in sunlight, not having a matte finish makes it VERY difficult to view.

RE: how hard is it???
By retrospooty on 7/1/2013 1:13:40 PM , Rating: 2
"3- make it thin. so thin it would crack if you drop it on carpet"

I would also say, make a fatter model like Razr "Maxx" to satisfy those that want a larger battery in favor of thin.

"1- small 4.3 and large screen 4.7"

No reason it cant go smaller and larger. 3.7, 4.3, 5.0 and 5.5. Same high spec, different sizes to accomodate all types of users needs.

But... We are talking about HP. They are a disaster at consumer products and bad decisions... I have said this before buy buying WebOS , doing nothing with it and then dumping it within a year is alot like an NFL team drafting RG3, sitting him on the bench for a year then trading him off to another team for no money. A total waste, and beyond that a shameful waste of great potential.

RE: how hard is it???
By Apone on 7/1/2013 3:46:26 PM , Rating: 2
@ luv2liv

It's very difficult actually. Look at it from a Marketing perspective. How would HP position said smartphone in such a highly saturated industry? Loss leader? Differentiation?

Because there's no shortage of companies who have traditionally made smartphones with beefier hardware specs to woo customers away from Apple (ahem, HTC, Motorola, etc.).

So again, what reason (or reasons) or added value would a customer pick HP's new smartphone if everyone already utilizes a 4.3-4.7" screen, the latest CPU/GPU, thin & shiny chassis, and a considerable marketing/promotional budget that rivals a Michael Bay action flick?

RE: how hard is it???
By flyingpants1 on 7/1/2013 11:36:27 PM , Rating: 2
Lmao, what's wrong with you? Half the stuff you mentioned doesn't make sense.

RE: how hard is it???
By Kazinji on 7/2/2013 6:49:50 AM , Rating: 2
8- market it to death. pay CNN and Gizmodo a rave review of it. blanket CNN tech news for the whole month if you have to. pay rappers all your ad budget. dont bother paying ad on TV/radios.

Apple does this to the extreme. I see iPhones on every tv show or movie. Like to know how much pay to have this privilege.

'Gram' ?
By MadMan007 on 7/1/2013 10:17:32 AM , Rating: 3
Gram huh...I hadn't heard that name before. It's kind of an odd name though, was it chosen based on the amount of crack that was smoked when making business decisions about Palm?

By maevinj on 7/1/2013 10:16:10 AM , Rating: 2
it's the first year where smartphones are expected to pass feature phones in sales with 52.2 percent of total mobile phone shipments worldwide

Could it be because there are so few feature phones to chose from???

Fighting for third.
By drycrust3 on 7/1/2013 12:28:54 PM , Rating: 2
2013 could prove to be a good year to jump back in

Put it this way, HP needed to have smartphones in the stores around Christmas in 2011, but didn't, and around Christmas in 2012, and again they didn't. Because they didn't people who were "a bit flush with cash" went out and bought iPhones and high end Android phones. Those phones weren't just sales to customers, they were money that went back to other manufacturers and was feed into marketing departments and research departments, who desperately want to be number three after Apple and Samsung, and that was money HP missed out on.
If HP wants to make a better dent in the Android market than the "fighting for third place" players like Lenovo, Sony, Motorola, HTC, Huawei, Xiaomi, etc, they are going to have to have a product in the stores before Christmas ... this year, because those other companies certainly will.
Every year HP leave getting back into the market means another year of experience and expertise HP misses out on, which makes the product they eventually come into the market with more likely to fail than the year before.

HP is a joke
By Dug on 7/1/2013 1:27:42 PM , Rating: 2
Same thing will happen. Too many executives that have no clue what to do, and they won't ask the employees or consumers what would work.

WebOS didn't stand a chance ...
By ZorkZork on 7/2/2013 5:07:19 AM , Rating: 2
It is interesting to hear people talk about how wrong it was to can webOS. In my opinion buying webOS was incredibly stupid and canning it at smart move at the time. It doesn’t matter that webOS had great potential from a user or technical standpoint. The OS didn’t have a chance.

HP lacked the muscles to build the broad suite of services around it (look at how much Apple, Google, Microsoft delivers). HP lacked the ability to bring 3rd party vendors onboard. And HP lacked an app store with significant volume.

Take a look at how much Microsoft is struggling with Windows on mobile … HP didn’t stand a chance and Microsoft is probably doomed too (in the mobile OS market).

LOL @ "differentiated experience"
By DukeN on 7/2/2013 10:13:31 AM , Rating: 1
Dudes, no one gives two fucks about that anymore if you're not Samsung or Apple.
Just bring it to market for less, and with cheap/free accessories and call it a day.

Once again
By BRB29 on 7/1/13, Rating: 0
"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
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