 Halo 3's Chief (Source: Bungie Studios)
The craze for Halo 3 continues to grow
Microsoft today proudly announced that
its highly anticipated Halo 3 video game exceeded one million
pre-orders.
The video game is the "fastest selling
pre-ordered video game in history," according to Microsoft.
Stores such as Amazon, GameStop, Wal-Mart, and Best Buy accepting
pre-orders for Halo 3 are reporting an extremely high level of
pre-orders.
"What we've experienced is nothing
short of phenomenal," said Bob McKenzie, GameStop senior
vice president of merchandising. "'Halo 3' has
eclipsed many previous records and will prove to one of the must-have
items of 2007."
To help promote the game, Microsoft and
other retailers are offering a number of different products to help
coincide with the launch of Halo 3.
Microsoft is
offering the typical collector editions of the video game along with
a special edition Halo
3 Zune for military members. A Halo 3 headset
and controller will also
be available to users in the future.
The pricey Halo
3: Legendary Editionversion of the game is likely to sell
out before the Halo 3 launch.
Pepsi, Doritos and Burger
King all have special edition Halo 3 labels and wrappers to
commemorate the game's launch. Pontiac and 7-Eleven also plan to use
Halo 3 as a marketing tool for a limited time.
Halo
3 is expected to be released on September 25.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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