backtop


Print

The anticipation for Halo is close to reaching a boiling point

Microsoft Xbox 360 users, are you ready for Halo 3?  If not, you may be in the minority...

In case you haven't been paying attention to gaming news the past couple of months, a highly-anticipated video game from Bungie Studios will be released in 10 days time.  Some of you thought people would be crazy for dropping cash on the Halo 3 Legendary collector's edition, but Microsoft confirmed the Legendary has sold out in the United Kingdom.

We also reported that more than 1 million people pre-ordered the game in early August, while the number only continued to grow.

I was impressed with the first-day sales of the Halo 2 video game, but the Microsoft hype machine has dumped more than $10 million into advertising the third Halo video game - and the anticipation for Halo 3 seems to only be bigger.  In case you haven't seen it, the Halo 3 logo now appears on all sorts of products - Pepsi, Burger King, Pontiac cars, etc.

GamerMetrics analyst Nick Williams even goes as far as estimating Halo 3 will sell more than 4 million games in the United States in two months time.

Do you remember that Blizzard Entertainment's World of Warcraft:  The Burning Crusade is the worlds fastest-selling video game?  According to Lazard Capital's Colin Sebastian, Halo 3could be the game to steal that glorious title away from WoW.  

"We expect that significant preorders and broad consumer anticipation of Halo 3 will result in one of the largest and most successful product launches in digital entertainment," he said.

Microsoft will also host a Lunch 2.0 pre-launch party at the company's Silicon Valley location - I unfortunately didn't reserve my spot in time - but I am sure it should be fun.  Many stores, including ones here in the California Bay Area, have launch events planned for Halo 3 gamers before stores open.




"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)
Related Articles










Latest Blog Posts
Amazon Fire HD 8
Nenfort Golit - Jun 19, 2017, 6:00 AM






botimage
Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki