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"The Heartbreak Kid" underperforms; blames Halo 3

The target audience for many of the Farrelly brothers’ movies are young adults, predominantly male. The target audience for Bungie Studios’ Halo 3 game are also young adults, also predominantly male.

Using this parallel comparison, many film executives are pointing their fingers at the latest videogame blockbuster as the reason for one of the weakest recent Hollywood box office weekend performances of the current millennium.

The movie industry expected The Heartbreak Kid, the film that reunites the Farrelly brother director duo with Ben Stiller, to make up to $25 million over the opening weekend. The Heartbreak Kid fell short by raking in only $14 million across North America.

While some of those who would have been interested in seeing The Heartbreak Kid chose to stay at home to play Halo 3, another reason for the movie’s disappointing opening may be due to the less than warm reception by critics. Less than one-third of movie critics gave The Heartbreak Kid an overall positive impression, according to statistics gathered by Rotten Tomatoes. Furthermore, the movie’s “R” rating may have also forced younger viewers to stay at home to play their “M” rated videogame.

According to information cited by Advertising Age, total industry ticket sales were only $80 million for the October 5 weekend, a 27 percent decrease from period last year, making it the industry’s worst performance for an October weekend since 1999.

Halo 3’s first day performance rang in at $170 million, which Microsoft called the "biggest day in US entertainment history." Within the first week of the launch of Halo 3, consumers went on to spend over $300 million on the game alone. Halo 3’s launch also spurred sales of Microsoft’s console, pushing Xbox 360 sales to double over the same period.

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Halo Movie
By glomag on 10/16/2007 7:19:03 PM , Rating: 6
If the movie industry really thinks that Halo 3 is popular/addictive/fun enough to cause this drop in ticket sales then someone would be making the HALO MOVIE!!

RE: Halo Movie
By shabby on 10/16/2007 7:23:14 PM , Rating: 4
No no no no no dont give them that idea, because if it tanks they wont understand why.
"The game did well, why didnt our movie do well to?!?"

RE: Halo Movie
By drebo on 10/16/07, Rating: -1
RE: Halo Movie
By Lord 666 on 10/16/2007 8:06:51 PM , Rating: 3
The Resident Evil series didn't do too shabby

Neither did Transformers. Maybe they will wait 11 years to make a Halo movie so they can tap into the nostalgia factor.

RE: Halo Movie
By FITCamaro on 10/16/2007 9:22:26 PM , Rating: 5
Resident Evil is a third person game.

Transformers wasn't a video game until the movie came out. Maybe there was one years ago(i really don't remember), but if so the movie was hardly a result of it.

RE: Halo Movie
By IceTron on 10/16/07, Rating: -1
RE: Halo Movie
By cheetah2k on 10/17/2007 12:47:59 AM , Rating: 5
Did you actually watch it??

Doom was a load of shyte

RE: Halo Movie
By Proteusza on 10/17/2007 3:38:43 AM , Rating: 4
Doom movie sucked worse than anything else that has ever sucked before.

They were too afraid to put any mention of Hell into the game, meaning it wasnt doom at all, rather a lame generic genetic engineering gone wrong scenario.

RE: Halo Movie
By Drexial on 10/17/2007 8:05:58 AM , Rating: 3
+eleventy billion to that one

RE: Halo Movie
By Spivonious on 10/17/2007 9:13:03 AM , Rating: 2
The first-person sequence was pretty cool, even if the rest of the movie was horrible.

RE: Halo Movie
By CascadingDarkness on 10/17/2007 5:28:59 PM , Rating: 2
I might agree with you if it wasn't shot like the persons eyes you were looking through wasn't both stone and drunk.

Can you say motion sickness?

At that point the guy was suppose to be super-human, on top of being an elite troop. There's no way you can justify winging your gun and head round like you don't know which way is up.

My guess would be precise simple movements, and sharp gun movements.

Although it may have been more cool had my stomach not been turning.

RE: Halo Movie
By clovell on 10/17/2007 10:53:20 AM , Rating: 2
I think Street Fighter would give it a run for its money.

RE: Halo Movie
By Silver2k7 on 10/21/2007 5:27:59 PM , Rating: 2
"Doom movie sucked worse than anything else that has ever sucked before."

I beg to differ... that was the Doom 3 game, the movie was fairly good actually.

RE: Halo Movie
By murphyslabrat on 10/16/2007 7:36:17 PM , Rating: 2
And, of course, enemy number 1 will be the Halo games.

"Damn those people, too busy playing that-game-they-loved-so-much-we-decided-to-make-a-m ovie!"

RE: Halo Movie
By Souka on 10/17/2007 3:57:06 PM , Rating: 2
Naw... just release the Halo movie a year+ ahead the next software release, and release the DVD movie 6+ months ahead of the game release.

Not a problem... builds a bigger fan base...and gives a good avenue to change the pace/style of the game.

RE: Halo Movie
By KristopherKubicki on 10/16/2007 7:59:59 PM , Rating: 2

RE: Halo Movie
By Alpha4 on 10/16/2007 8:25:42 PM , Rating: 2
Har har! U got bit by the negmod bug as well now. Do u know if theres a fix planned for it?

RE: Halo Movie
By theapparition on 10/17/2007 9:41:35 AM , Rating: 4
It would only be brilliant if Uwe Boll directed......


RE: Halo Movie
By snooze091 on 10/16/2007 9:10:12 PM , Rating: 3
i'm guessing its just cause the movie sucked, if you made a good movie people would stop playing halo to watch it. I don't like halo that much but i would play it over seeing that movie.

RE: Halo Movie
By amandahugnkiss on 10/16/2007 9:55:57 PM , Rating: 4
I thought this was pretty well known:

"Producer Peter Jackson asked Guillermo del Toro to helm the movie, but del Toro turned the offer down so he could direct Hellboy 2: The Golden Army"

RE: Halo Movie
By Silver2k7 on 10/21/2007 5:33:39 PM , Rating: 2
Good choise the first Hellboy was very good :)

RE: Halo Movie
By danielackerman on 10/17/2007 3:28:46 AM , Rating: 5
its fun to say halo 3 was the cause, but no. it wasnt halo 3, its because ben stiller is a hack and has gone way to far with the annoying neurotic jew thing. very annoying, not funny. oh yeah and the movies whole premice shits on marrige and how important it is and how carefull one should be with getting married.

ill never bother with another ben stiller flick again.

RE: Halo Movie
By daniyarm on 10/17/2007 12:41:20 PM , Rating: 5
Thank you for saying what everybody else is thinking. I am so sick of Ben Stiller being exactly the same in every single movie he makes. Meet the Parents was kinda funny, but all others that followed just annoying.

RE: Halo Movie
By Akazar on 10/17/2007 9:35:46 AM , Rating: 3
Lol. Do they really think a movie about a "Man and his marriage woes" are going to attract young adult males?


I think the reason for the poor box office for all movies that weekend is 2 reasons.

1. No big action movies
2. No big children's movies

RE: Halo Movie
By AraH on 10/17/2007 2:14:45 PM , Rating: 3
3: crap movies

RE: Halo Movie
By encryptkeeper on 10/17/2007 9:52:24 AM , Rating: 2
Ugh. There's just not enough characters in the Halo series to make a movie without bringing in a bunch of stuff that doesn't belong to the series. Do you really need to see the few characters that there are do the same thing they did in the game? The case is true with Metroid, it would probably make a horrible movie unless it was something completely different from the series. Besides, if you love your precious Halo series, I wouldn't place it in the hands of Hollywood. They have the tendency to take the worst minds available for creation of movies based on games.

RE: Halo Movie
By Screwballl on 10/17/2007 10:37:18 AM , Rating: 2
Halo Movie like this:

Yeah this is something that is better off dead. Keep the good games as games and the good movies as movies, crossing that line means total suckage. the only reason Resident Evil has done well is her sexy outfits, otherwise it should have died with the first movie.

RE: Halo Movie
By Spuke on 10/17/2007 2:37:25 PM , Rating: 3
LOL! What's next? Spiderman 4000 tanks because I flushed my toilet more than once? Who runs these companies?

By Brandon Hill on 10/16/2007 7:11:23 PM , Rating: 5
At least they didn't blame piracy/torrents/Bill Clinton/etc.

RE: Pitiful
By Tsuwamono on 10/16/2007 8:09:17 PM , Rating: 5
Don't speak too soon.. I'm sure it's coming

RE: Pitiful
By Kromis on 10/16/2007 11:44:09 PM , Rating: 3
LOL for Bill Clinton!

RE: Pitiful
By Omega215D on 10/17/2007 1:18:14 AM , Rating: 3
If Bill Clinton didn't have sex with that woman then we would've went to a movie instead of staying home to watch the news. :P

RE: Pitiful
By Screwballl on 10/17/2007 12:22:58 PM , Rating: 2
IF JFK wasn't shot on live TV, if the Challenger didn't explode on live TV, if the world didn't watch the second plane hit the WTC... people don't want to miss anything so they are more likely to stay home for fear of missing something than be out of touch with the world for 2 hours.
combine that with sucky movies and you can see how movie numbers are dwindling.
I wouldn't mind paying $8-15 per person if the movie was worthwhile, just not most of this junk.

RE: Pitiful
By Gholam on 10/17/2007 4:35:09 AM , Rating: 4
I thought it was pretty well established that when something goes wrong, you blame Canada...

RE: Pitiful
By johnsonx on 10/17/2007 12:38:36 PM , Rating: 2
I thought Global Warming was the cause of things like this?

RE: Pitiful
By Hoser McMoose on 10/17/2007 5:13:26 PM , Rating: 3
I think this is actually a somewhat positive statement from Hollywood in that regard, even if it is a bit pitiful to be playing the blame-game.

For years people have been saying that competition entertainment dollars from video games and other new forms of entertainment has been one of the driving forces behind declining sales of more traditional entertainment markets like music and movies. While the movie and music industry have been quick to jump all over illegal copying for their drop in sales, this is one of the first time I've seen them acknowledge that people just can't afford to spend as much money on movies as they used to when they're also buying video games.

Of course, I doubt that this ACTUALLY had a big impact on the revenue of this particular movie. When I saw an ad for this movie I felt that it resembled something I had flushed down the toilet earlier that day. It simply looked like a generic comedy full of material recycled from other generic comedies from the past 20 years or so. Needless to say, I did feel any desire to spend the $10 to go see this movie (nor did I purchase Halo 3).

By KristopherKubicki on 10/16/2007 7:07:00 PM , Rating: 5
This wins my 2007 award for "Most Asinine Thing Related to Hollywood in a Ben Stiller Context"

RE: lol
By HaZaRd2K6 on 10/16/2007 7:11:29 PM , Rating: 3
Well I gotta say, we had the trailer for that movie on repeat at work for a few weeks a while back, and it got really irritating, really quickly. It looked like a terrible movie in trailers, and critics said it was just as poor as a full-length film.

Maybe Hollywood should just stop trying to blame everyone and their dog for not making "enough" money and make entertaining (not mind-numbingly stupid) movies.

$14 million in three days is a helluva lot of money. I guess they just all wanted that new mansion and couldn't split $14 million evenly.

RE: lol
By KristopherKubicki on 10/16/2007 7:18:01 PM , Rating: 2
$14 million in three days is a helluva lot of money. I guess they just all wanted that new mansion and couldn't split $14 million evenly.

lol -- that money was gone and spent on the first week of catering on the set.

RE: lol
By xphile on 10/16/2007 7:47:20 PM , Rating: 5
Wasnt that roughly Stiller's manicure budget? It's been years now and I still (ah) (go ahead - shoot me) can't read anything about this guy without thinking of Maddox who so perfectly put it in the last line why Stiller's movies often tank - people are just SICK of seeing him. So see it isn't true Stiller is a great source of comedy after all:

RE: lol
By johnsonx on 10/17/2007 12:46:09 PM , Rating: 2
ain't that the truth? I've enjoyed a few Ben Stiller movies, more often in spite of him though than because of him. Typical of Hollywood... a guy does well in a few roles that really suit him (something about mary, meet the parents), so they put him in EVERYTHING.

These days though, my first thought on seeing a new Ben Stiller movie trailer is usually "enough with the f---ing Ben f---ing Stiller already!!!!"

RE: lol
By Spuke on 10/17/2007 2:42:16 PM , Rating: 4
I guess I'm in the minority that thought he sucked from the get go. I'm mean I REALLY think he's NOT funny.

RE: lol
By kristof007 on 10/16/2007 7:32:29 PM , Rating: 2
Well if it isn't piracy its something else. Are they going to start blaming other movies? *shakes head* That is just so ridiculously stupid from Hollywood. I guess I should have seen it coming.

The Departed vs The heartbreak kid
By kinnoch on 10/16/2007 8:23:30 PM , Rating: 2
A poster on shacknews brought up the point that The Departed came out at this time last year. I'm not surprised the heartbreak kid couldn't keep up with a movie like that :)

RE: The Departed vs The heartbreak kid
By Brandon Hill on 10/16/2007 8:48:47 PM , Rating: 5
The Departed was a top notch film all around with an all-star cast. I proudly own it on HD DVD and it sets on my DVD shelf next to The Godfather Trilogy and Goodfellas.

Ben Stiller is a one-trick pony who plays the same damn character in most of his movies.

There's Something About Mary - Meet the Parents/Fockers - The Heartbreak Kid - Along Came Polly - Night at the Museum. Same character, different movies.

By killerroach on 10/16/2007 8:57:10 PM , Rating: 2
I wasn't particularly fond of The Departed, but it was a solid movie, and can see why people would like it.

However, The Heartbreak Kid was pretty highly pushed, and for it to have opened the way it did says one of two things: either people didn't want to go to the theaters in general or The Heartbreak Kid was just unspeakably bad.

Going from trailers and critical reviews, I'll put my money on the latter.

RE: The Departed vs The heartbreak kid
By codeThug on 10/16/2007 9:14:43 PM , Rating: 4
Ben Stiller is a one-trick pony who plays the same damn character in most of his movies.

Couldn't agree more.

HollyWeird needs to tap into actors like Depp, Christian Bale, Eric Bana, Guy Pierce the list goes on...

There is plenty of raw talent out there.

Oh wait.. Thats means HollyWeird would have to produce movies and screen plays that would actually challenge this multidimensional talent. Never Mind.

RE: The Departed vs The heartbreak kid
By Aarnando on 10/17/2007 11:46:55 AM , Rating: 2
I find Ben Stiller funny. I haven't seen any movies he has acted in in the past several years because he is getting used to play the same role over and over. I don't think that means he's a "one-trick pony" as much as it means Hollywood only wants to see him perform the same trick all the time.

You've got a great list of actors in your post, but I don't think any of them have a place in a standard comedy flick.

RE: The Departed vs The heartbreak kid
By ThisSpaceForRent on 10/17/2007 1:31:22 PM , Rating: 2
Wasn't that movie with Christian Bale as a crazed serial killer a comedy? Or am I just a sick twisted person for laughing at that? Come on naked guy with a chainsaw!? That's funny right?

RE: The Departed vs The heartbreak kid
By Aarnando on 10/17/2007 2:03:33 PM , Rating: 2
There were definitely moments in that movie that made me laugh, but I would not consider it a standard comedy. It might border on the lines of dark comedy.

And he wasn't completely naked. He did take the time to put on some running shoes.

RE: The Departed vs The heartbreak kid
By Spuke on 10/17/2007 2:45:51 PM , Rating: 2
That was an awesome movie and yeah it was funny.

RE: The Departed vs The heartbreak kid
By bkm32 on 10/19/2007 2:29:05 PM , Rating: 2
Seriously guys. Ben Stiller is not that bad. In fact, to be that goofy all the time takes skill and talent. Now, I'll agreee that many of his most recent movies portray him as the same type of guy; however, he's had many more roles where that wasn't the case:

--Starsky & Hutch
--The Royal Tenenbaums

He won an Emmy for The Ben Stiller Show , and he's an accomplished producer, writer, and director.

Therefore, before you make such a huge generalization, please look at the man's total body of work. It's impressive to say the least:

Just my two cents.

By drebo on 10/16/2007 7:11:38 PM , Rating: 5
My thought is that if a film studio wants to get good box office results, they should release a good movie.

RE: Hrm.
By Arramol on 10/16/2007 7:21:56 PM , Rating: 2
Unfortunately, they still think marketing is everything and quality is nothing.

RE: Hrm.
By WileECoyote on 10/31/2007 4:20:36 PM , Rating: 2
It's all about a big marketing push to get a big opening weekend to they can go on the the next "hit"

RE: Hrm.
By therealnickdanger on 10/16/2007 7:39:44 PM , Rating: 2
Yeah, I'm usually the first one to check out a Stiller movie, despite its often predictable nature. However, this movie simply just did not appeal to me at all. Nothing about the plot or "comedy" shown on screen looked interesting or worth paying admission for. The movie looked sh*tty and Halo 3 was awesome. I wasn't going to see it anyway.

RE: Hrm.
By BladeVenom on 10/16/2007 9:00:07 PM , Rating: 2
I guess blaming Halo is easier than admitting that they made a bad movie. The critics didn't like it, and I'm pretty sure it wasn't because they were too busy playing Halo.

RE: Hrm.
By AlexWade on 10/16/2007 9:57:27 PM , Rating: 3
Gotta blame something. The MPAA and RIAA and its members always blame something else for their failure. CD sales are down, it isn't our fault, therefore it must be piracy. Ticket sales are down, it isn't our fault, therefore it must be Halo 3.

Please. When I was at Circuit City browsing through their HD DVD's (they have a buy 1 get 1 free hidden special this week), I thought to myself how much movies suck. I went through dozens of HD DVD's that I didn't have, but I ended up only buying 4 because most movies suck.

RE: Hrm.
By Spuke on 10/17/2007 2:48:26 PM , Rating: 2
How the hell does one live in a world where NOTHING is your fault and everyone else is to blame? God, these people must be perpetually miserable.

Blame Halo
By kyleb2112 on 10/17/2007 12:00:22 AM , Rating: 5
There are so many movies I'd pay 5 bucks to see, but Hollywood doesn't want my 5 bucks even when they're showing films to empty theaters. They'd rather I pay $11.50 one tenth as frequently. Which leads me to the natural conclusion that it's all Halo's fault.

RE: Blame Halo
By Blight AC on 10/17/2007 8:49:13 AM , Rating: 5
Yeah, the fact that two people going to see a movie costs as much as buying the movie on DVD.. and now with large screen HD sets and surround audio populating more and more homes, the only thing the people are missing from going to the theaters is the sticky floors, talkative people (and their crying kids) and finding a good seat. Oh, and don't forget the insanely priced concession stands.

I'm surprised people still go to the movies. Course.. there is the whole, see it when it's released and the social aspect, two things that increase the value for some people. Course.. I'd rather put it on my Netflix queue when it's available, and if it's a flop, no biggie, maybe $1 wasted and 2 hours of my time.

RE: Blame Halo
By darkpaw on 10/17/2007 9:18:20 AM , Rating: 2
That pretty much sums it up for my wife and I. We used to see a movie almost every weekend. Now we go maybe 4 or 5 times a year, only for the biggest releases that just need to be seen in a theater (like Transformers).

RE: Blame Halo
By kattanna on 10/17/2007 10:28:01 AM , Rating: 2
same here. we netflix just about everything anymore. we have been to the theater maybe..2 times in the past year.

just nothing we want to see that bad to overcome our revulsion of the theaters nowadays.

RE: Blame Halo
By bodar on 10/17/2007 7:18:26 PM , Rating: 2
That's why, unless it's a must-see-opening-weekend-on-a-huge-screen movie (which there really haven't been any lately), I just see it at the local $1 theater. It's just a smaller theater/screen and you get the same movie at 1/10 the price. Most if not all major releases hit there at some point, and I've saved so much money on movies this past year.

I also agree with previous posters that Stiller needs to make a different movie. It's always the same. But hey, who needs credibility when they keep paying you millions for doing the same character over and over?

By imperator3733 on 10/16/2007 9:21:59 PM , Rating: 2
Furthermore, the movie’s “R” rating may have also forced younger viewers to stay at home to play their “M” rated videogame

Why would they need to stay home? Both the "R" rating and the "M" rating are for 17 and above.

RE: Ratings
By ADDAvenger on 10/16/2007 10:25:39 PM , Rating: 3
I'm pretty sure they were poking fun at that fact, M is supposed to be an R equivalent, but nobody pays any attention to video game ratings.

RE: Ratings
By Omega215D on 10/17/2007 1:22:13 AM , Rating: 2
Maybe in a few days we'll see a headline about Jack Thompson going at it again with the video game companies not enforcing their ratings like the movie theaters have.

RE: Ratings
By Blight AC on 10/17/2007 8:31:44 AM , Rating: 2
Yep, that's the joke, I got a LOL from it. :D

RE: Ratings
By clovell on 10/17/2007 11:00:09 AM , Rating: 2
Lots of store clerks pay attention to it. When I picked up my Halo 3 pre-order, some kid driving a new mustang walked in to pickup his copy and they wouldn't sell it to him because he forgot his license. At GameStop, if the clerk seels an M-Rated game to someone who is under 17, they lose their job, and their manager loses their job.

People pay attention. Unfortunately, parents aren't in that number.

RE: Ratings
By bodar on 10/17/2007 7:20:34 PM , Rating: 3
That'll teach him to drive without a license.

By skeet3r on 10/17/2007 8:40:01 AM , Rating: 1
OK WTF... ? Blame Halo 3 for this crap? ok get this, I went to the movies that Sunday, I love Halo3 but I was not going to miss gettin some poon from my girl, anyway I watched this damn movie with my girlfriend and I completely regret it!

Ben Stiller, you dissapoint me... WTF! REALLY! this movie SUCKED BALLS!!! It was a complete waste of $11/ticket. I could've been ranking up on matchmaking... God what a JIP. How bout you blame yourselves for making a shit movie. I could've pulled a better show out of my anus.

By Akazar on 10/17/2007 9:38:20 AM , Rating: 5
this movie SUCKED BALLS!!!

I totally agree. It's so bad I don't want to even pirate it.

By clovell on 10/17/2007 11:04:17 AM , Rating: 2
You paid $11 for one ticket? Jeebus...

By sprockkets on 10/16/2007 10:56:12 PM , Rating: 2
I was turned off from the movie after seeing two different plot lines in the commercials and seeing how the main character has gray hair lines. Not the kind of person I expect to be getting married.

RE: hmmm...
By Spivonious on 10/17/2007 9:25:42 AM , Rating: 3
Yeah and the whole "fat lady hugging you" joke just isn't funny.

How Typical...
By cubdukat on 10/16/2007 9:00:29 PM , Rating: 1
Leave to Hollywood to totally deny the obvious--"Heartbreak Kid" sucked unwiped ass!

And the beautiful thing was I didn't even need to see it to know that! Hell, I woulda played the original Halo to avoid that! On PC, even!

Whoever told them mixing the Farrelly Brothers and Neil Simon was a good idea should have been shot! Both of them are so last decade.

RE: How Typical...
By customcoms on 10/16/2007 9:20:00 PM , Rating: 1
On PC, even!

Halo on PC? What??...wait, that was the version that was BETTER than the console I remember...

RE: How Typical...
By clovell on 10/17/2007 11:02:43 AM , Rating: 2
I don't know why you got rated down. HPC had it's share of problems- mostly from the port. But, the absence of matchmaking, and the presence of Custom Edition, dedicated servers, mosd, online play, etc. have made it a much better game than Halo on the Xbox, all things considered - I don't see how anyone can disagree with that.

By Roffles on 10/16/2007 11:01:37 PM , Rating: 4
The Hollywood fail-safe strategy.

1. Discover amazing talent
2. Shove said talent down our throats for as long as possible.
3. Wait for a flop
4. Make excuse
5. Continue to shove said talent down our throats until excuses dry up.
6. Blacklist said talent and find new talent
7. Repeat steps 1 thru 6 until we're all dead.

Hollywood acting like SPOILED Brats!
By daos on 10/16/2007 11:08:36 PM , Rating: 2
Once again we see Hollywood acting like spoiled brats. If thier will is not met we see this type of behavior. Look at the response to any movie they are wrong about.

This is more of the same ole, same ole. Next!

By Omega215D on 10/17/2007 1:23:28 AM , Rating: 2
"If thier will is not met we see this type of behavior.

Oooh I smell a new movie plot!

By tazdevl on 10/17/2007 5:33:37 PM , Rating: 2
Ummmmm... how about the fact that the movie didn't do well because it was 20 minutes too long and wasn't terribly well written. In hindsight I would have been better off buying a 360 Elite and Halo 3 instead of watching the movie.

It's been noted before that other forms of entertainment are now competing for consumer's discretionary income.

Seems to be the producers are a bit myopic in terms of their perception of their target market, not to mention out of touch.

How about they step up, face reality and be accountible for their decision?

RE: Blah
By frednaut on 10/22/2007 9:53:03 PM , Rating: 2
It's been noted before that other forms of entertainment are now competing for consumer's discretionary income.

Seems to be the producers are a bit myopic in terms of their perception of their target market, not to mention out of touch.

How about they step up, face reality and be accountible for their decision?

I was in the process of writing an epic saracstic response that stated exactly what you did - only mine was much less succinct.

Somehow the growing competition from MP3/DAPs, DVD/HD-DVD/Blue Ray, home-theaters, multiple console formats, PC gaming and the interenet all competing for time and money escapes these types until they have a flop (which they aren't licencing a game for). Then it's all our fault for spending our money/time elsewhere or a competitors fault for creating a "superior" product (superior as recognised in terms of sales - I don't want to get into a content debate).

"Gosh there's competition and our movie performed badly, whatever will we do - I know! Blame someone else and later...release a SUPER special edition DVD (now with 7.1 digital surround director's scratch and smell) to try and recoup the money our customers and fans owe us..."

Ahh it's good to get that out of the system. :D

MPAA starts suing
By viperpa on 10/16/2007 7:46:41 PM , Rating: 1
I am surprised they didn't blame it on P2P. Are we starting to see a new side of the MPAA?

I could see the MPAA start suing Microsoft, then sue stores that sold Halo 3, and then sue to get customers data so they can sue the customers that bought the game. The MPAA would think of something to justify suing people for not watching the movie.

The MPAA still don't get it. Why would someone plop down $40 to see a crappy movie in a theatre. You could wait till it comes out on DVD and rent it for $4. Then watch the movie on your own surround sound system. Spend about $5 for popcorn and soda. Save on gas cause you got the DVD through Netflix.

RE: MPAA starts suing
By numbnuts on 10/16/2007 11:41:43 PM , Rating: 2
Haha ..its only a matter of time, heavens above it cant be the fact that its a piece a crap movie, and you can get better entertainment spending 2 hours watching the light in your fridge go on and off as you open and close the door, who needs Halo3 ?!!?

By SiliconAddict on 10/16/2007 9:40:02 PM , Rating: 3
Naaa because Hollywood puts out such quality films. That could NEVER be the case. *rolls eyes*

RE: Halo Movie
By ImIggy on 10/17/2007 7:31:20 AM , Rating: 2
"Hmmm Movies didnt do well this month, lets blame video games, no no, lets blame kids downloading, no no lets blame the hole in the O-Zone layer, forget it lets start suing everyone, lets make money somehow"

2 reasons movies do horrible

1. They cost too much money and you have to sit with people screaming, pointing lasers and talking on their cell phones.

2. They suck. Movies are made these days about anything and everything with no real point, plot or good acting. Make a good movie and you will get sales.

RE: Halo Movie
By Shadowcaster on 10/18/2007 4:24:46 AM , Rating: 1
This just in from Hollywood:

"To our fellow viewers: we suck at what we're doing."

They would get a sincere applause for that and the healing could commence. But as long as they're in denial about their piece of shit marketing strategies and utter lack of good filmmaking they'll keep on complaining and we will too.

Blame Shifters
By OPR8R on 10/16/2007 7:40:04 PM , Rating: 2
Never is it the fault of the "artists" or movies when it comes to assigning blame for disappointing sales, as far as the record companies and movie studios go.

I completely agree with what was said above... I go to the movies when a good movie is out.

By 5c8wc4 on 10/17/2007 5:12:02 AM , Rating: 2
They have themselves to blame, When they make a good movie (some shiny day) then they will see people getting back the interest in movies. And therefor they will see a rise in revenues. Its no wonder Halo 3 sapps out the audience because there is no reason not to. Ben stiller rehases is not lucrative or interesting anymore make something better hollywood. Guess its hard for them to figure it out already.

Funny huh?!
By falc0ne on 10/17/2007 5:27:00 AM , Rating: 2
Well that's the most hilarious thing I heard for today(so far)..lool
couldn't help it sorry for the off topic:)

Youngsters fail the "Titanic" coz they instead rather sink ships in "Navy Field" lol

Hollywood needs to wake up
By on 10/17/2007 1:39:05 PM , Rating: 2
The point of the article most folks are missing is the entire weekend movie take for all films was relatively poor. There's this wierd idea in Hollywood that with enough advertising you can essentially buy your way to a predictable opening weekend.

Of course blaming Halo 3 is silly. But it's almost a tacit admission that people have other (better?) things they can do with their time and money rather than go out to the theaters.

**@$ty games...
By Hieyeck on 10/17/2007 3:01:48 PM , Rating: 2
...should start blaming movies. It'll be a nice, but vicious cycle.

If Hollywood and RIAA were serious about piracy, they'd stop making crap. People WILL pay for stuff that's quality. See Radiohead's new album, In Rainbows:

By Fnoob on 10/16/07, Rating: -1
"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
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