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Print 9 comment(s) - last by Avalon.. on Jul 23 at 8:56 AM

New unit will focus on smart watches, other emerging products

Taiwanese Android smartphone manufacturer HTC Corp. (TPE:2498) continues to tread water as it struggles to revamp its leadership team.  HTC's flagship 1080p Android smartphone, the HTC One, generally beat out Samsung Electronics Comp., Ltd.'s (KSC:A005930) Galaxy S IV in reviews, but has not yet revived HTC's financials.

Following an 83 percent slump in profit for the last quarter, chief executive Peter Chou decided to create a new position and shuffle a successful executive into another crucial role.

In the memo -- obtained by The Wall Street Journal -- Mr. Chou writes:

Effective immediately, in addition to his current duties in supporting me with global corporate strategy, [President of Global Sales] Jason Mackenzie will lead HTC America.  [President of North America] Mike Woodward will lead Emerging Devices, a newly established business unit that will focus on innovative new HTC products and global distribution strategies.

Mr. Mackenzie had previously served as HTC's president of Americas, before moving to head global sales strategy.  In his original role, Mr. Mackenzie guided HTC to briefly seize the top spot in U.S. smartphone sales.  But in his new role he failed to gain signficant traction globally, while U.S. sales slipped as well.  Thus it is perhaps not surprising to see his return to his original spot where he saw the most success.

Jason MackenzieNew/old HTC Americas President Jason Mackenzie [Image Source: Android and Me]

Mr. Woodward was a capture from U.S. wireless carrier AT&T, Inc. (T).  At AT&T he was VP of the carrier's consumer wireless device and accessory portfolio. 

His new position will particularly be focused on exploring new form factors, such as "smart watches".  HTC missed the tablet boom and is determined not to miss out on what may be the next big thing -- wearable electronics.


HTC's new unit will reportedly explore "smart watch" products. [Image Source: MyModernMet]

Most of HTC's rivals already have wearable electronics projects.  Samsung, Apple, Inc. (AAPL), Microsoft Corp. (MSFT), Dell, Inc. (DELL), and Google Inc. (GOOG) subsidiary Motorola Mobility all are rumored to have upcoming smart watch offerings in the pipeline.  Sony Corp. (TYO:6758) is the only major OEM to currently offer a smart watch.

In recent months HTC has lost a significant chunk of its leadership team amid executive pay cuts -- COO Matthew Costello, Chief Product Officer Kouji Kodera, HTC's VP of global communications Jason Gordon, and President of South Asia Operations Lennard Hoornick.

One key gain has been Chief Marketing Officer Benjamin Ho, who has adopted a more aggressive marketing strategy to compete with Apple and Samsung.  Strong sales of the One are evidence this approach may be slowly starting to work.  And Mr. Chou has some additional evidence to that end, reporting, "Among the youth segment, brand awareness is 87%, with 67% of this segment considering HTC a brand 'on the up.'"

HTC will look to continue this positive momentum with its reorganized leadership unit.

Source: WSJ



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Curiosity
By Mitch101 on 7/22/2013 3:56:07 PM , Rating: 1
Interesting so much internal issues at HTC considering they probably produced thier best product ever with the HTC One.

As for SmartWatch I cant see why I would want one aside from MP3 playback at the gym but I like my little sansa clips. But will see what they come up with before the jury is out. I recall Microsoft X-Box team was responsible for their smartwatch but not sure that has changed since the re-org but expect some creative thinking it just cant be a iPod mini with blutooth sync feed from smartphone to get me interested.

As for Chou every time I hear him I cant help but think of this.
http://25.media.tumblr.com/tumblr_ln1qeo66uU1qaoby...




RE: Curiosity
By amanojaku on 7/22/2013 4:27:18 PM , Rating: 2
quote:
Interesting so much internal issues at HTC considering they probably produced thier best product ever with the HTC One.
Do you have knotholes for eyes? The first and second paragraphs explained it pretty well:
quote:
HTC's flagship 1080p Android smartphone, the HTC One, generally beat out Samsung Electronics Comp., Ltd.'s (KSC:A005930) Galaxy S IV in reviews, but has not yet revived HTC's financials.

Following an 83 percent slump in profit for the last quarter, chief executive Peter Chou decided to create a new position and shuffle a successful executive into another crucial role.
It doesn't matter how good the HTC One is if it isn't selling. Investors want profits, not spec sheets. When a public company begins to fail, executives lose jobs since it's almost always a leadership problem. The CEO's job is on the line, too.


RE: Curiosity
By Mitch101 on 7/22/2013 6:51:57 PM , Rating: 2
I think the question is do you have knotholes for eyes? Where did I mention anything about financials? I commented on their latest product HTC One is quite nice. Im amazed that a company with so many internal issues/changes produced such a nice product.


RE: Curiosity
By amanojaku on 7/22/2013 7:58:56 PM , Rating: 2
quote:
Interesting so much internal issues at HTC considering they probably produced thier best product ever with the HTC One.
Then I misunderstood you, because it sounded like you were asking "why all the management changes after they finally made a decent product?" That question was answered in the first two paragraphs.

Since you clarified your statement, I'll recant my insult, apologizing most humbly, and address your comment: even a stopped clock is right twice a day. The HTC One appears to be an accident.


RE: Curiosity
By Mitch101 on 7/22/2013 8:28:04 PM , Rating: 2
I probably deserve it for something anyhow. Im also getting older and Im starting to have to hold things back to read them but then I think print has gotten to small so lets say your partially right. 8)


RE: Curiosity
By Avalon on 7/23/2013 8:56:47 AM , Rating: 2
You shouldn't insult people anyway...


RE: Curiosity
By Reclaimer77 on 7/22/2013 4:47:58 PM , Rating: 2
Yes but at the same time they made their best ever phone, they sunk a ton of money into that stupid assed goddamned Facebook Phone that went, rightfully, belly up!


RE: Curiosity
By Mitch101 on 7/22/2013 6:53:53 PM , Rating: 4
For once you and I agree who in their right mind would want a Facebook phone when they can get a full featured phone with a Facebook app that suits their taste and so much more.


RE: Curiosity
By YearOfTheDingo on 7/22/2013 5:29:05 PM , Rating: 2
There is a good chance that HTC might be acquired by a larger firm in the near future. It makes sense for executives to look for new jobs while they're still Chief Something Officer.


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