HTC Shakes up Executive Ranks Amid Stock Slump
July 22, 2013 12:45 PM
New unit will focus on smart watches, other emerging products
Taiwanese Android smartphone manufacturer HTC Corp. (
) continues to tread water as it struggles to revamp its leadership team. HTC's
flagship 1080p Android smartphone
, the HTC One,
generally beat out Samsung
Electronics Comp., Ltd.'s (
Galaxy S IV
in reviews, but has not yet revived HTC's financials.
83 percent slump in profit
for the last quarter, chief executive Peter Chou decided to create a new position and shuffle a successful executive into another crucial role.
In the memo --
The Wall Street Journal
-- Mr. Chou writes:
Effective immediately, in addition to his current duties in supporting me with global corporate strategy, [President of Global Sales] Jason Mackenzie will lead HTC America. [President of North America] Mike Woodward will lead Emerging Devices, a newly established business unit that will focus on innovative new HTC products and global distribution strategies.
Mr. Mackenzie had previously served as HTC's president of Americas, before moving to head global sales strategy. In his original role, Mr. Mackenzie guided HTC to briefly seize the top spot in U.S. smartphone sales. But in his new role he failed to gain signficant traction globally, while U.S. sales slipped as well. Thus it is perhaps not surprising to see his return to his original spot where he saw the most success.
New/old HTC Americas President Jason Mackenzie [Image Source: Android and Me]
Mr. Woodward was a capture from U.S. wireless carrier AT&T, Inc. (
). At AT&T he was VP of the carrier's consumer wireless device and accessory portfolio.
His new position will particularly be focused on exploring new form factors, such as "smart watches". HTC missed the tablet boom and is determined not to miss out on what may be the next big thing -- wearable electronics.
HTC's new unit will reportedly explore "smart watch" products. [Image Source: MyModernMet]
Most of HTC's rivals already have wearable electronics projects.
, Inc. (
, Inc. (
) subsidiary Motorola Mobility all are rumored to have
upcoming smart watch offerings
in the pipeline. Sony Corp. (
) is the only major OEM to
currently offer a smart watch
In recent months HTC has
lost a significant chunk of its leadership team
executive pay cuts
-- COO Matthew Costello, Chief Product Officer Kouji Kodera, HTC's VP of global communications Jason Gordon, and President of South Asia Operations Lennard Hoornick.
One key gain has been Chief Marketing Officer Benjamin Ho, who has
adopted a more aggressive marketing strategy
to compete with Apple and Samsung.
Strong sales of the One
are evidence this approach may be slowly starting to work. And Mr. Chou has some additional evidence to that end, reporting, "Among the youth segment, brand awareness is 87%, with 67% of this segment considering HTC a brand 'on the up.'"
HTC will look to continue this positive momentum with its reorganized leadership unit.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
HTC Profit Plunges, Sales of "One" Slow as Sector Stagnates
July 5, 2013, 6:52 PM
Dell Exploring Wearable Device Offering
July 5, 2013, 1:26 PM
Apple Looks to Trademark "iWatch" in Japan
July 1, 2013, 11:18 AM
Report: Google Working on Android Game Console, Smart Watch
June 28, 2013, 2:00 PM
Sony Announces 6.4" 2.2GHz Xperia Z Ultra Smartphone, SmartWatch 2
June 25, 2013, 8:37 AM
Nintendo Announced Next Game Machine to be Portable “handheld”.
October 21, 2016, 5:00 AM
Do you hate to do yard work?
October 20, 2016, 5:00 AM
Smart Technology Mood Collar To Understand Your Dog’s Emotions
October 17, 2016, 5:00 AM
iBeat: A heart monitoring smartwatch that can save lives by Monique C. Bethell, Ph.D
October 8, 2016, 10:25 AM
How Difficult it is to Buy Electronics
October 7, 2016, 6:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Most Popular Articles
Problems with Windows 10 – Update Now
October 15, 2016, 7:30 AM
End of the Road for the Audi R8 e-tron
October 15, 2016, 5:00 AM
Is Razer Blade Stealth Laptop For You?
October 16, 2016, 5:00 AM
Bluetooth Saves Lives
October 16, 2016, 7:05 AM
IBM – Cloud Object Storage Cheaper than Amazon S3
October 14, 2016, 5:00 AM
Latest Blog Posts
Nasa Flies Drones at Nevada Airport
Oct 21, 2016, 8:21 AM
T-Mobile Data Problems
Oct 20, 2016, 10:17 AM
Annoying Apple Watch Problems and How to Fix Them
Oct 20, 2016, 5:00 AM
Your Mail May Soon Be Delivered By Robot
Oct 19, 2016, 9:34 AM
2018 Jeep Wrangler Prototype Sells At Junkyard
Oct 18, 2016, 5:00 AM
Samsung Shines with Gold Edition Tablet
Oct 17, 2016, 9:24 AM
Tesla Hints Mysterious Product Debut for October 17th
Oct 16, 2016, 10:14 AM
Samsung Galaxy Note 7 Phones on US flights
Oct 15, 2016, 5:00 AM
Comcast Fined $2.3 Million For Unconfirmed Services Charged To Customers
Oct 14, 2016, 5:00 AM
“American singer / songwriter “Bob Dylan is awarded 2016 Nobel Prize in Literature.
Oct 13, 2016, 10:33 AM
Battery Defect in Medical Device
Oct 12, 2016, 5:00 AM
IBM Bolsters Social Services Sector With Technology Grants
Oct 11, 2016, 5:00 AM
Scientists Sound Alarm on Climate but US Still Toys With Skepticism
Oct 10, 2016, 5:00 AM
IMEX America Trade Show
Oct 9, 2016, 10:00 AM
Phone Wars – Google VS Samsung Free Gifts on Purchase
Oct 6, 2016, 5:00 AM
Member of Parliament’s opposition car exploded in Tbilist capital of Georgia
Oct 5, 2016, 2:52 PM
US Government Cuts Cord On Internet Oversight
Oct 3, 2016, 10:34 AM
Are farm children less likely to have allergies and asthma in adulthood?
Sep 30, 2016, 5:00 AM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information