Print 15 comment(s) - last by purerice.. on Oct 22 at 2:30 AM

Losing money and staff at a rapid rate there's no easy answer for HTC

HTC Corp.'s (TPE:2498) bid to stay relevant in the smartphone industry took another hit this week when Lorain Wong -- a top executive -- announced she was leaving her post as HTC's global public relations vice president after only four months.

Back in July she had take the reins from Jason Gordon who left the firm.  She seemed a promising fit having enjoyed successful campaigns at many mobile firms, including her most recent stint at submarine cable provider Asia Global Crossing, where as VP of marketing she orchestrated a successful rebranding campaign as AGC became "Pacnet".

Word of the VP's resignation came this week via Bloomberg.  It ascribed "personal reasons" as the cause of the resignation, although it’s hard to believe that HTC's recent loss -- the first in company history -- had nothing to do with it.  

Lorain Wong HTC
Former HTC Global PR VP, Lorain Wong

Ms. Wong has agreed to stay on 3 to 4 months as a consultant, so clearly the decision to leave was hers, and not something her employer wanted.

For HTC -- company who admitted that much of its struggles have been due to poor communication and marketing -- this is terrible news.  But ultimately given HTC's market direction, it's become all too predictable that top talent will leave it.  HTC has cut back on executive pay, and five other major executives had let it in 2012 and 2013, in addition ot VP Wong.

At the same time HTC has scaled back its research and development spending, leading many of its engineers to be laid off or face pay cuts.  As a result companies like China and South Korea's Samsung Electronics Comp., Ltd. (KSC:005930) have been feasting on this wealth of abandoned talent.

Source: Bloomberg

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By damianrobertjones on 10/18/2013 5:27:09 PM , Rating: 4
Dear HTC,

Ok, you know, it appears not to be working with Android so show Windows mobile a bit more love!


RE: Word
By kamiller422 on 10/19/2013 12:29:09 AM , Rating: 4
Their Windows Phones sell much less than Android phones. Betting on WP would be the end of HTC.

You're onto something. HTC seal its fate by selling WP. When the company begins to sink faster, MS will be there to buy them up too. HTC lives forever in MS arms.

RE: Word
By CaedenV on 10/19/2013 6:57:52 AM , Rating: 2
maybe if they released a nice looking phone like the HTC One rather than toys like the 8X and 8S then they would sell better.
I mean sure, Nokia has some wild colored devices... but really all that they sell are black and white phones. If people want flair and color then they will add it with a case (just as Apple figured out).

RE: Word
By inperfectdarkness on 10/21/2013 7:45:14 AM , Rating: 3
And android devices are now facing bans--once again--due to Apple's BS litigation. At least WP & MS patent library might offer some form of protection against that.

RE: Word
By Reclaimer77 on 10/19/2013 9:00:48 AM , Rating: 4
So go from modest sales to virtually non-existent ones? Yeeeah, great plan there...

RE: Word
By Shig on 10/20/2013 5:37:20 PM , Rating: 2
100$ says she went to Samsung.

RE: Word
By Manch on 10/20/2013 7:54:16 PM , Rating: 2
HTC lost their Wong...Ah that's funny.

RE: Word
By bupkus on 10/21/2013 8:33:02 AM , Rating: 2

Now if her name was Mojo...

The media's new punching bag?
By ipay on 10/18/2013 4:03:25 PM , Rating: 3
This is the same kind of story BlackBerry got over last few years. Head janitor leaves and it's front page news.

Looks like they have it in for HTC now, any piece of dirt they can find will show up.

RE: The media's new punching bag?
By Reclaimer77 on 10/19/2013 9:06:29 AM , Rating: 2
lol yeah. Some public relations person leaves and it's a "huge blow"??

ANYONE can do her job!! 9/10'th of it is just being a hot Asian milf with a nice smile.

RE: The media's new punching bag?
By purerice on 10/22/2013 2:30:34 AM , Rating: 2
Way to show your ignorance of women, ignorance of Taiwanese business culture, and ignorance of business in general.

Her job at HTC pays well. If it's that easy why don't you offer to replace her? Or are you afraid you will succeed too much and show everybody up?

By jharper12 on 10/18/2013 8:56:22 PM , Rating: 3
Let the non-believers jump ship! Clean house :-D. I have an HTC One, and it's amazing! HTC makes a great phone, I sincerely hope they bounce back and bounce back quickly!

Last paragraph
By Doh! on 10/18/2013 8:54:07 PM , Rating: 2
"As a result companies like China and South Korea's Samsung Electronics Comp., Ltd. (KSC:005930) have been feasting on this wealth of abandoned talent."

Companies like China? Or Is Samsung owned by both China and S. Korea?

By Farfignewton on 10/18/2013 11:41:46 PM , Rating: 2
if they're paying executives to walk around with the the keys and they keep losing them. :P

Its too bad, I really like my 8X.

By aurareturn on 10/18/13, Rating: 0
“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs

Latest Headlines
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki