Handset maker HTC is still trying to
win over American consumers with its mobile phones, but the company
has taken major strides forward.
The Taiwanese company, which
still works in relatively anonymity in the United States, is hoping
the Google Android OS will allow it to begin to woo subscribers.
In addition to a stronger phone portfolio, the company also plans a
massive advertising blitz for 20 nations over the next few
weeks.
"Quietly brilliant is doing
great things in a humble way, with the belief that the best
things in life can only be experienced, not explained," HTC
Chief Marketing Officer John Wang said in a press statement.
The
company's "Quietly Brilliant" plan will describe the types
of services phone owners are able to receive when they have an HTC
device: "You don't need to get a phone. Yo need a
phone that gets you," according to the new HTC ad.
"We
are known within a core group of tech enthusiasts, but we wanted to
go beyond and reach a broader audience," according to a HTC PR
manager. "We want consumers to know about HTC's leadership
with the Android phone.
The company also is a co-sponsor of
professional cycling team HTC-Columbia, which has won multiple races
this year. The lead sponsor can pay upwards of $15M USD for the
right to sponsor a team, which is a major investment HTC agreed to in
late June.
