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HTC wants consumers to know about its phones, and will launch a multi-nation advertising campaign

Handset maker HTC is still trying to win over American consumers with its mobile phones, but the company has taken major strides forward.

The Taiwanese company, which still works in relatively anonymity in the United States, is hoping the Google Android OS will allow it to begin to woo subscribers.  In addition to a stronger phone portfolio, the company also plans a massive advertising blitz for 20 nations over the next few weeks.

"Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained," HTC Chief Marketing Officer John Wang said in a press statement.

The company's "Quietly Brilliant" plan will describe the types of services phone owners are able to receive when they have an HTC device:  "You don't need to get a phone.  Yo need a phone that gets you," according to the new HTC ad.

"We are known within a core group of tech enthusiasts, but we wanted to go beyond and reach a broader audience," according to a HTC PR manager.  "We want consumers to know about HTC's leadership with the Android phone.

The company also is a co-sponsor of professional cycling team HTC-Columbia, which has won multiple races this year.  The lead sponsor can pay upwards of $15M USD for the right to sponsor a team, which is a major investment HTC agreed to in late June.



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Subsidized phones
By rudy on 10/27/2009 6:00:48 PM , Rating: 2
So HTC rarely has good subsidies on their phones for instance the touch pro 2 is by far the most expensive phone in sprints lineup there i no effort or care on sprints part to get that phone into more people hands. This makes a huge difference when people are purchasing phones. 99$ for the latest pre or 350 for a tp2. The tp was the same and many other phones.




RE: Subsidized phones
By hadifa on 10/27/2009 6:20:56 PM , Rating: 2
I think that is a valid point. Here in Australia, HTC phones are going with very expensive plans.

For example in http://www.three.com.au HTC magic is going with extra Au$18 per month for CAP49 plan while in the same plan the Iphone Gts 16GB goes with extra Au$5 per month. Additionally as a bonus the Iphone comes with 250MB data free per month

Buying them from e-store and without a plan, the Iphone is more expensive.
Best prices I found:
Iphone 3Gs 16GB Au$880
HTC magic Au$450

So taking the Iphone over the magic seems as no brainer


RE: Subsidized phones
By SiN on 10/27/2009 8:35:25 PM , Rating: 2
unless you prefer the intuitive HTC interface which is food for thought

it really is a compelling phone and a contender against the iPhone

seems you just prefer flashing the cash


RE: Subsidized phones
By omnicronx on 10/27/2009 7:06:59 PM , Rating: 2
The TP2 is the ultra high end though right now, at least in the states(just came out recently). Not all phones cost that much money, my phone (htc diamond) was $50 when it was bought last year, now its $0(3yr contract). The G1 here is 0$ and the G2 is 50$ with a 3 year contract. I know they have similar deals in the US.


RE: Subsidized phones
By rudy on 10/27/2009 8:14:06 PM , Rating: 4
Ya but the touch pro is not and sprint still wants 300$ and that is after 100$ rebate. The point is other companies strike deals to artificially lower the price of their phones to get them into more peoples hands. HTC is used to developing nations GSM model where there are no subsidies but that does not work so well in contract and subsidy driven US markets.

And while the TP2 is an amazing phone most of the iPhone grabbing noobs of the world have no idea and HTC needs to tell people who an awesome 480x800 resolution screen kicks the crap out of any iPhone screen at all. And trust me the store reps do not tell people this. So either they need to really do massive education or they need to subsidize.


RE: Subsidized phones
By strikeback03 on 10/27/2009 9:21:22 PM , Rating: 2
I paid $200 for my Diamond (on Verizon) in July, the price didn't drop until they were clearing them out for the supposed launch of the Diamond2.

Yeah they are still expensive, only reason I went for it is that it is the only smartphone I have found that is small enough that I would want to carry it.


hmm
By Drag0nFire on 10/27/2009 6:14:25 PM , Rating: 2
I was holding out for a VZW blackberry, but the Webkit OS's just blow away the BB in terms of usability. With no VZW iPhone in sight, I may need to start exploring other options to replace my poor dying phone.

Any thoughts on HTC vs. Moto Droid vs. Palm Pre?




RE: hmm
By dryloch on 10/27/2009 6:24:39 PM , Rating: 2
The HTC Hero android phone is amazing and probably the best android phone on the market. It is also pretty reasonably priced at under 200.00. If you go on youtube you can search for Sprint Hero and see videos of it in action. The interface of it is much improved thanks to the changes made by HTC.


RE: hmm
By Clairvoyance on 10/27/2009 11:32:52 PM , Rating: 2
The HTC Hero would be a very nice improvement over my G1, but it's not quite perfect, lacking a camera flash and still sporting the aging 528 Mhz ARM11 core.

I'm not due for a new phone until next year, but if I needed one this holiday season, Verizon's Droid (Motorola Sholes) looks like the phone to beat, with Android, QWERTY keyboard, 5.0 MP camera with flash, and a 550 Mhz Cortex A8.


RE: hmm
By Titanius on 10/28/2009 8:20:33 AM , Rating: 3
There is no WebKit OS, just browsers, and yes Safari is webkit based.

But for BlackBerry, hold your horses, they, not too long ago, purchased a company that was making a WebKit based browser, so a WebKit based BlackBerry browser is coming down the pipe...when? Don't ask me, all I know is it is coming.


HTC
By DigitalWanksta on 10/28/2009 6:30:16 AM , Rating: 2
HTC is pretty good.. I got an HTC branded product from JAB Cellular ( http://www.jabcellular.com ) and I really like it, a lot.. There are some things that should have been done differently. Overall though, I really like it :)




LOVE! htc phones
By poorgirl56 on 10/29/2009 1:54:25 PM , Rating: 2
I have a Treo 700p and have been waiting to get a new phone. I did buy the htc Imagio and used it for about three weeks. I loved the design and features of the htc phone but HATED the Windows OS and returned the phone only because of the painfully slow OS. I will get a android phone from Verizon, but I am not impressed with the look of the Motorola Droid. It looks like a big square refrigerator, almost like an old-school phone. The htc phones have blunt corners and feel solid in the hand. I know the Motorola Droid is getting great reviews and will be out 11/6/09, but I will wait for the htc android phone.




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