The Taiwanese company, which
still works in relatively anonymity in the United States, is hoping
the Google Android OS will allow it to begin to woo subscribers.
In addition to a stronger phone portfolio, the company also plans a
massive advertising blitz for 20 nations over the next few
"Quietly brilliant is doing
great things in a humble way, with the belief that the best
things in life can only be experienced, not explained," HTC
Chief Marketing Officer John Wang said in a press statement.
company's "Quietly Brilliant" plan will describe the types
of services phone owners are able to receive when they have an HTC
device: "You don't need to get a phone. Yo need a
phone that gets you," according to the new HTC ad.
are known within a core group of tech enthusiasts, but we wanted to
go beyond and reach a broader audience," according to a HTC PR
manager. "We want consumers to know about HTC's leadership
with the Android phone.
The company also is a co-sponsor of
professional cycling team HTC-Columbia, which has won multiple races
this year. The lead sponsor can pay upwards of $15M USD for the
right to sponsor a team, which is a major investment HTC agreed to in