HTC CEO Hands Sales, Marketing Duties Off to Focus on Smartphone Comeback
October 21, 2013 2:11 PM
comment(s) - last by
The shift of duties is said to be temporary until the smartphone department is back on track
has taken a hard hit where smartphones are concerned, and the company's CEO has lightened his load in other departments in order to focus more heavily on bringing
back to the top.
, HTC CEO Peter Chou has handed some of his duties off to HTC Chairwoman and company co-founder Cher Wang. More specifically, Wang is taking on Chou's previous marketing, sales and supplier relationship duties so he can focus on product development and innovation.
"I have become very focused in the past couple of months. Before that I was too busy," said Chou. "I took on too many things. I need to be more focused on innovation and [the] product portfolio."
The company has even brought back another co-founder -- H. T. Chou -- to lead phone projects.
HTC CEO Peter Chou
The shift of duties from Chou to Wang is said to be temporary until the smartphone department is back on track.
HTC could certainly use all the help it can get right now. It used to sit in the top five list of companies when it came to phone shipments, but HTC even fell out of the top 10 this year.
To make matters worse, HTC showed its first-ever net loss for a quarter in
. It reported a net loss of $101.2 million USD on revenue of $1.6 billion.
HTC has had a slew of other problems as well, such as layoffs, where 20 percent of HTC employees were let go in September; rumors that the company will be sold, and issues with top designers
stealing trade secrets
ahead of leaving HTC to start their own firm.
Just last week, HTC
lost another key executive
-- HTC Global PR Vice President Lorain Wong -- after she had only been there for four months.
This article is over a month old, voting and posting comments is disabled
its really really simple
10/22/2013 6:11:36 AM
get rid of sense and undercut samsung on price
in a market where you can get a nexus 4/5 for half to two thirds the price of what the other manufacturers think they can get away with you have to be realistic.
the marketing juggernaut that is samsung has sheeple brainwashed into wanting their products (even when they are a bit plasticky, over priced and laggy with pointless extensions to AOSP).
htc cannot convince large numbers of non techy people to buy their $600 phone over a samsung one. they could probably convince people to buy a $450 htc over a $600 samsung.
if the metal unibody thing is expensive - then ditch it for something cheaper - the htc brand is too intrinsically weak to stand on its own at a premium price.
RE: its really really simple
10/22/2013 10:06:41 AM
Yup. Sounds like you get it... I doubt HTC does though.
RE: its really really simple
10/22/2013 5:24:01 PM
The problem is that HTC can't compete selling cheap plastic crap against Samsung either.
If not build quality, what else are they supposed to compete with? It would also suck having HTC downgrade their design to Samsung's level, that would leave literally nothing but low quality devices running Android.
10/22/2013 5:50:32 AM
I'd really hate to see them become Kyocera.
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
HTC Admits it Has a Communication Problem, Eyes Windows Phone Escape Route
October 8, 2013, 1:19 PM
HTC Execs Allegedly Conspired to Steal Secrets, Flee to China
September 2, 2013, 5:27 PM
HTC Trainwreck Continues, Q3 Earnings Forecast Slashed 30 Percent
July 30, 2013, 9:00 AM
Quick Note: Facebook Wants to Make Your Mobile Photos Prettier
December 16, 2014, 11:50 PM
Apple Abandons Russia; Ruinous Ruble Run Sees 25% Inflation in a Single Day
December 16, 2014, 5:40 PM
BlackBerry Classic Sells Out Online (Seriously, It Has) for North America
December 15, 2014, 7:07 PM
Canada Probes Apple and Carriers Over Reports of Anticompetitive Deals
December 11, 2014, 5:45 PM
Nokia HERE Beta is Now Available for All Android Phones and Tablets
December 10, 2014, 1:40 PM
UK's Royal Mail Tests Holiday 3D Printing Service
December 9, 2014, 5:50 PM
Most Popular Articles
Air Force Worries Hot Fuel Could Harm F-35, "Proactively" Paints Trucks Shiny
December 11, 2014, 9:06 AM
Analysis: Discovery Channel's "Eaten Alive" was a Sham, But Could Lead to Real Discoveries
December 9, 2014, 3:11 PM
LaWS (Laser) "Kills" Boat-Hauled Fuel Tanks, UAV "Bomber" in the Persian Gulf
December 12, 2014, 8:31 PM
Lamborghini Offers Up $6,000 Leather-Bound Android Smartphone
December 12, 2014, 3:12 PM
Ford Announces QNX-Powered SYNC 3, Brags It's "More Smartphone-Like"
December 11, 2014, 10:32 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information