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Print 18 comment(s) - last by howardluo.. on Aug 12 at 8:19 AM


  (Source: androinica.com)
The partnership aims to deliver a full spectrum of sound that replicates what producers and artists hear in the studio on HTC devices

Mobile designer HTC Corporation has announced that it is teaming up with Beats Electronics LLC to give HTC phones an advanced audio experience.

Beats Electronics LLC was created by artist and producer Dr. Dre as well as Chairman of Interscope Geffen A&M Records Jimmy Iovine in 2006. The company aims to deliver a full spectrum of sound that replicates what producers and artists hear in the studio. To do this, the company developed a new type of headphone that is capable of delivering music and sounds nearly at the level of quality heard in these studios.

Now, HTC, which is one of the fastest-growing mobile companies in the industry, is partnering with Beats Electronics to give customers the full sound experience on an HTC device.

"The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future," said Iovine. "For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and re-engineer how sound is delivered so that the consumer feels the music the way that the artist intended."

Beats Electronics will benefit because its system will be deployed on a fast-growing brand's devices, and HTC can benefit as well by having advanced audio systems by a brand that will accelerate HTC's "entry into the youth and accessories markets" around the world. Consumers who are looking for a better audio experience will now have more options in the mobile market as well.

"Beats has found a unique way to harness popular culture in a manner that us unlike other other brands today," said Peter Chou, CEO of HTC Corporation. "It's an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer's mobile experience and audio is a critical part of the experience."

HTC phones with Beats integration are expected to be released this Fall, but there are no exact dates at this time.


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Serious question -
By wpodonnell on 8/11/2011 9:28:25 AM , Rating: 2
Why do I care about this?




RE: Serious question -
By Flunk on 8/11/2011 9:33:56 AM , Rating: 4
Because you care more about corporate branding schemes that have little to do with actual performance than you think you do.


RE: Serious question -
By theapparition on 8/11/2011 10:38:28 AM , Rating: 2
Tell me about it.

So let me get this strait. Studio quality headphones that people will use to listen to thier 160mbps lossy MP3s.

Garbage in....garbage out. Buy hey, it's got a name so it must be better sounding. Excuse me, I've got to go shopping now. I need a pair of Air Jordans to be a better basketball player, a Bose wave radio because it fills the room with sound, and an iPhone because it makes me hipper.


RE: Serious question -
By someguy123 on 8/11/2011 4:14:40 PM , Rating: 2
I'm actually surprised that they can get away with saying it delivers studio accurate audio.

Isn't this blatant false advertising? There's really no creativity or exaggeration being displayed here....they're pretty much saying beats are accurate, even though beats headphones cutoff entire frequencies just to get you that low midrange "thump" people like to call bass.


RE: Serious question -
By SunAngel on 8/11/2011 10:13:46 AM , Rating: 2
You should care. Why? Because it has nothing to do with Apple or the iPhone/iPad.


The Headline....
By LSUJester on 8/11/2011 11:29:13 AM , Rating: 3
Seriously, can you make the headline make even less sense?




RE: The Headline....
By HWAddict77 on 8/11/2011 11:34:56 AM , Rating: 2
How rude. I bet you could hardly wait to type in to type in that comment.


RE: The Headline....
By Samus on 8/11/2011 1:40:15 PM , Rating: 2
I use studio monitor speakers to listen to music. I appriciate hearing the 'defects' in music often not reproduced by ordinary speakers.


Oh good
By stburke on 8/11/2011 12:01:01 PM , Rating: 3
Now people in public will be more inclined to share their music with everybody else.




RE: Oh good
By someguy123 on 8/11/2011 4:17:15 PM , Rating: 2
I'm sure they'll release a boombox soon enough.

They'll call it....the Beats Box.


This deal made me think of...
By thefrozentin on 8/11/2011 1:53:51 PM , Rating: 2
All you bass are belong to us.




RE: This deal made me think of...
By cschuele on 8/11/2011 5:27:01 PM , Rating: 1
quote:
All you bass are belong to us.
+1

I love my new HTC sensation but it sounds absolutly horrible, everything on my phone is top notch except the sound. I would rate the sound a D- or a F by far the worst part of the phone, almost to the point of WTF were they thinking putting out such a nice phone with a $1 speaker.

I initally was thinking this team up was great but really how great of a speaker can you make that is 1-2 inches in size? Someone should team up with Bose and then maybe we could play music on our phone that sounds better then a shitty tweeter in a tin can.


RE: This deal made me think of...
By howardluo on 8/12/2011 8:19:29 AM , Rating: 2
seriously...I thought you were on to something here until you said "Bose". Not that Bose is bad overall, but they're known to be overpriced for their quality, just like Beats by Dr. Dre. Ever heard of B&W or Paradigm?


Fixed
By MrTeal on 8/11/2011 9:30:24 AM , Rating: 2
quote:
To do this, the company developed a new type of headphone that is capable of delivering margins and profit never before seen in a mobile headphone.


Fixed that for ya.




RE: Fixed
By Iaiken on 8/11/2011 10:31:02 AM , Rating: 2
Having used their ridiculously priced ($299) headphones along side a set of Seinhieser PX 360 ($120) and the Sein's offered up a better range of sound, clearer and crisper than the monster beats.

The only thing monstrous about them is the price. If you're comparing on the $300 price point, devices like the Seinhieser PXC 450 completely destroy for both performance and build quality. I mean, that price is well into professional studio headphone territory.


By steven975 on 8/11/2011 11:33:52 AM , Rating: 2
I was curious about the HP laptops with "beats" and tried to find out if they were physically any different.

All research I had done made me conclude that the only difference between a laptop with the red b and one without was...the red b.

Will the phone be any different? Or will it just have a red b and cost more? Something tells me they are not planning to put a Cirrus Logic DAC or burr-brown components on the phone.




By maven81 on 8/11/2011 1:21:36 PM , Rating: 2
Leaving aside the fact that a rap producer talking about high fidelity sound is like pizza hut talking about exceptional flavor...

"The company aims to deliver a full spectrum of sound that replicates what producers and artists hear in the studio."

As anyone that has been in a studio, let alone worked in one can tell you, studios mix down on speakers, and they have multiple pairs of speakers. From the absolutely clinical and flat response nearfield monitors like the old Yamaha NS-10s, to the huge loud speakers that can deliver massive bass. So at the very least to say that a pair of headphones can reproduce that entire range is amusing.

"this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and re-engineer how sound is delivered so that the consumer feels the music the way that the artist intended."

How are they going to clean up the audio? And something tells me artists that care about this sort of thing didn't intend their masterpiece to be heard on a dinky pair of headphones.

"We obsess over every detail of a consumer's mobile experience and audio is a critical part of the experience."

Is that why you put a crappy little speaker into my Evo 4G HTC? (Not that I even use it, but come on!)




By HeavyTraffic on 8/11/2011 5:55:06 PM , Rating: 2
Is this an advertisement or an article?

DT should at least modify the sentence structure so that it is objective. Based on all the research I have done, Beats are a fashion accessory only, and while it is still interesting (I think it will help HTC sell phones), audio quality has little to nothing to do with their appeal to the teen demographic.

Very few people have been buying Sennheiser or Shure headphones for their smartphones and laptops since both have gained popularity, and these products really do improve audio quality and were available as long as digital music has been available. Beats are just the latest fad, fueled by crazy promotion on TV, esp. American idol, music videos, etc.

When I've asked multiple people why they still use the $2 garbage headphones that come with their multi-hundred dollar device, I get shrugs and questions like "What, are they bad?". But they are perfectly capable of determining and noticing whether the headphones are all-white or have the Beats logo... I get disgusted when I see so many kids downtown with huge pairs of over-the-ear Beats headphones, and none of the brands with better fidelity. But hey, Beats do look better.




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