Neglecting India and other popular call center destinations, HP has chosen the region of Northern Africa
Tech giant Hewlett-Packard has
expressed interest in creating tech support centers in Africa, though
which countries it wants to help develop still aren't disclosed.
"We
see Africa as a potential base for providing all sort of services and
technical support for customers outside of Africa," said Rainer
Koch, HP Managing Director, in a statement to Reuters.
"We plan to invest
more in the future on the continent on that perspective."
At
a time when the U.S. unemployment is at record levels, the company
may suffer from some public criticism -- especially from consumers
who do not enjoy dealing with tech support that is obviously in
foreign countries. Popular foreign nations for call centers are
often times located in India, Singapore, the Philippines, and Mexico,
with these nations chosen for several selected reasons.
India
and the Philippines are popular due to cheaper labor, and both
nations have large populations of young people familiar with western
culture. Furthermore, India also has a large labor force of
workers who have attended university classes, along with a strong
familiarization with English.
Singapore also has a large
number of English speakers, and is a nation that has a stronger IT
infrastructure than other possible markets.
Unlike these other
nations, Northern Africa doesn't have these advantages, which HP will
have to slowly develop over time. The company plans to hire at
least 1,000 employees by the end of 2010 for its first call center --
HP officials didn't disclose how many facilities they plan to
develop.
Also, it will be interesting to see which countries
HP chooses, and why the nation was selected. Many nations in
Africa are having problems with war and extreme poverty, so HP must
select a North African nation carefully.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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