Men and women want high-definition televisions for their holiday gift
Tech gadgets are increasingly becoming hot coveted items,
as found by a Solutions Research Group. More than three-quarters of the 1,200
American men and women surveyed had at least one digital lifestyle products on
their holiday season wish lists.
By far the most popular item on everyone’s tech list is a
flat-screen high-definition television, making up 35 percent of mentions in the
subgroup. Interestingly enough, those very same that put HDTVs on their lists
may not use the technology to its full potential. Only 6 percent listed Blu-ray
Disc or HD DVD players and only 2 percent intended to get HD boxes from their
cable or satellite company.
Some of those HDTVs, however, maybe used for high-definition
gaming. For men’s top 10 lists, the PlayStation 3 led all consoles at sixth
spot, with both Xbox 360 and Wii taking ninth and tenth, respectively. When
considering women’s wishlists, the Wii was the only games machine in the top
10, listed at eighth. With both genders combined, the Wii became the most
desired console at eighth, just one spot ahead of the PS3.
Common wants for both men and women were HDTV, laptop
computers, digital still cameras, digital video cameras, desktop computers, GPS
car navigation systems, Nintendo Wii and cell phones.
Despite the broad appeal of its products, Apple did not show
up on the overall top 10 list. The iPhone was specifically named for 15th
place, with the MacBook at 11th. Women appeared to prefer Apple
computers more than men, placing the MacBook at ninth place.
For more on the Digital Life America – Holiday 2007 Edition
report, see the full
news release (PDF).
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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