HDMI Licensing, LLC introduces new Trademark and Logo Usage Guidelines for its display standard

For the common consumer, shopping for the latest in high-definition equipment can be a rather daunting task. Shoppers are constantly faced with tech-specific lingo such as 1080p, 24p, 120Hz, DVI, HDMI and others.

Even those in the know, such as DailyTech readers, may find some of the naming conventions of display standards to be a little convoluted. High-Definition Multimedia Interface (HDMI) is the current high-definition connector standard for all new HDTVs, but unlike the analog HD component cable standard, not all HDMI standards are created equal.

The HDMI standard has undergone over a half-dozen revisions since its first release in December 2002, with each new version adding features and functionality. While updates to standards are common practice, some of the new features of each new HDMI version are optional, leaving even savvy consumers confused at what their latest gadget can do.

In hopes to end the confusion, HDMI Licensing, LLC, the agent responsible for licensing the HDMI specification, last week announced the release of new Trademark and Logo Usage Guidelines for manufacturers to describe the HDMI-enabled functionality of their products.

Along with the specification that a certain device supports a specific HDMI version, (e.g. as "HDMI 1.3"), manufacturers must specify which HDMI features are enabled when referencing the version such as "HDMI (V.1.3 with Deep Color, x.v.Color)."
"Our goal with the release of the HDMI Trademark and Logo Usage Guidelines is to provide the CE industry with a common language to explain HDMI functionality, and to ensure that the new terms will clearly describe the performance of each feature to the consumer," said Les Chard, president of HDMI Licensing. "To further support manufacturers, retailers and installers in helping consumers make better informed decisions; we have created a map of HDMI features with terminology that is easy to communicate. With the new guidelines, the industry now has the means to do that more effectively."

HDMI Adopters are required to implement the Trademark and Logo Usage Guidelines on all products that are initially shipping after October17, 2008, and are instructed to use "commercially reasonable efforts " to comply with the guidelines as of October 17, 2007.

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton

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