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Black Friday sales boost HD DVD base to 750,000 strong

With the rapidly falling price of HD DVD players, it’s no surprise that many consumers are finally making the jump to high-definition. Apparently, HD DVD had a strong enough Thanksgiving shopping week to warrant the North American HD DVD Promotional Group to issue a press release announcing a sales milestone.

Thanks to incredible pricing on Toshiba HD DVD players leading up to Black Friday, total sales for HD DVD players in North America have exceeded the 750,000 mark. The data is based on retailer reports and other point of sale data, and includes standalone set-top players as well as the Xbox 360 HD DVD player, said the HD DVD Group.

"HD DVD continues to gain momentum and market share with consumers," said Ken Graffeo, executive vice president of HD strategic marketing for Universal Studios Home Entertainment, and co-president of the HD DVD Promotional Group. "With more than four weeks left for holiday shopping, HD DVD is turning out to be a perfect consumer electronics gift."

Prices of HD DVD players started to plummet when retailers such as Wal-Mart, Circuit City and Amazon.com began to sell the Toshiba HD-A2 player for under $200. Wal-Mart upped the ante even further by offering the same player for $98.87 during an in-store special secret sale. Best Buy matched the sale and went the extra mile and offered the newer HD-A3 in place of sold out HD-A2 sales.

While the HD DVD Promotional Group isn’t releasing specific sales information just yet on its Black Friday performance, it’s known that Toshiba sold 90,000 HD DVD players during the first week of November thanks to the new low prices.





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