The HD DVD Promotional Group suffered two crippling blows
yesterday. Early Monday morning, Netflix announced that it would
become Blu-ray exclusive with regards to online high-definition movie
rentals.
Monday afternoon, Best Buy announced that while it wouldn't
drop HD DVD altogether, it would place
more emphasis on Blu-ray and heavily promote that standard.
"Consumers have told us that they want us to help lead
the way. We’ve listened to our customers, and we are responding. Best Buy will
recommend Blu-ray as the preferred format," said Best Buy President and
Chief Financial Officer Brian Dunn.
The HD DVD Promotional Group of course was not too happy to
hear about the latest losses in the format war and offered up this rather tame response:
We
have long held the belief that HD DVD is the best format for consumers based on
quality and value, and with more than 1 million HD DVD players on the market,
it's unfortunate to see Netflix make the decision to only stock Blu-ray titles
going forward. While the Best Buy announcement says they will recommend
Blu-ray, at least they will continue to carry HD DVD and offer consumers a
choice at retail.
Perhaps the HD DVD Promotional Group doesn't have any fight
left. Toshiba already went to great lengths to cut
the prices on its third-generation DVD players,
but that obviously wasn't enough to stop the shift to Blu-ray. Toshiba's HD DVD
commercial during
the Super Bowl also didn't help to win over any new supporters.
However, maybe consumers can take solace in the fact that
things may be finally winding down in the HD DVD versus Blu-ray battle. Studio
support is lining
up fervently behind Blu-ray, so the days of finding a high definition movie
on HD DVD, but not on Blu-ray, may soon be over.
Early adopters of the HD DVD standard though may just be
left with their existing HD DVD library and an excellent
upscaling DVD player.