Although Blu-ray Disc may be leading the high-def race in
North America, HD DVD appears to be ahead in Europe – at least according to
information released by the European HD DVD Promotional Group, as reported by Reuters.
The Group claims that the HD DVD format holds a 74 percent
market share in Britain, Germany, France, Italy, Spain and Switzerland, citing
figures supposedly from market research group GfK. However, GfK said it has not
published research commissioned from the trade group.
The majority market share held by HD DVD is only according
to standalone player sales, which do not account for PlayStation 3 consoles or
HD DVD add-on drives for the Xbox 360.
Despite the perception of a fierce battle between Blu-ray
and HD DVD, even combined disc sales of both formats are insignificant compared
to the total number of DVDs sold.
“You can't get to mass-market consumption until you get to
mass-market pricing,” Steve Nickerson, a Warner Bros spokesman for the HD DVD
group, told Reuters. “It took nearly
four years for that price point to be achieved in DVD ... anything inside three
years would be significantly improved compared to the DVD.”
Nickerson adds, “If we take a pragmatic approach, and
understand we're still only selling to innovators, we are ahead of the DVD
curve.”
Earlier this month, the European Commission, which watches
over antitrust matters, became interested
in why certain studios exclusively support one high-def format over another. The
Commission reportedly sent letters out to all studios that exclusively support
one side or the other asking for an explanation.