 Greenpeace defaced computer manufacturer Hewlett Packard's roof do the company's slowness in phasing out brominated flame retardants and polyvinyl chloride plastic. Competitors Dell, Apple, and Lenovo have all removed these compounds, earning a bit of praise from the oft critical Greenpeace. (Source: Greenpeace)
 The organization proudly displayed pictures of its crime on its website. (Source: Greenpeace)
 Greenpeace is also using calls from Will Shatner in an attempt to torment HP into adopting change. (Source: Kotaku)
Environmentally advocacy makes a statement, albeit in criminal fashion
Environmental advocacy group Greenpeace and the electronics industry have a curious dialogue that has developed over the years. Ever the critic, Greenpeace regularly lambastes OEMs on their environmental track record. However, companies actually seem to listen to the group and even get a bit competitive bragging at tech shows if their products top one of the group's lists.
Over the years Greenpeace, and others, have pressured the industry to move away from halogenated plastics (linked to cancer), brominated flame retardants (also linked to cancer), lead based solder, and to step up disposal/electronics recycling programs. However, for all the professionalism of Greenpeace's electronics testing and grading, its roots are still in radical demonstration.
The organization returned to those roots last week, on July 21. Protesters scaled the HP headquarters and painted "Hazardous Products" on its roof at night, using non-toxic children's finger paints. Police are currently investigating the incident.
HP had promised Greenpeace that it would remove brominated flame retardants and polvinyl chloride plastics from its products. However, the company, according to Greenpeace, is reneging on the agreement. The company now says due to difficulties finding replacements it will continue using them until 2011, with business PCs phasing out the compounds in 2010.
Greenpeace points out that rivals Lenovo, Dell, and Apple all have removed the potentially hazardous compounds from their product lines.
HP defends its environmental track record, claiming it beats Dell, Apple, and others on electronics waste disposal and recycling. It brags it recycled one billion pounds of electronics between 1987 and 2007. Chides an HP spokesperson on Greenpeace's vandalist statement, "The unconstructive antics at HP’s headquarters today did nothing to advance the goals that all who care about the environment share."
Unforgiving, Greenpeace has also employed a perhaps even more painful tactic against HP. It is calling the company's employees early in the morning with automated phone calls from actor William Shatner, urging the company to forsake its use of the chemical compounds. The organization hopes that one of its extreme tactics will spur the company to action.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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