Print 54 comment(s) - last by anandtech02148.. on Oct 1 at 5:34 PM

Apple's maps app in iOS 6 shows quite a different view of the world from our own  (Source:
Google pokes a few comments at Apple's failing maps app in iOS 6

Many iPhone users have decided that Apple's new home-grown maps app is subpar to Google Maps -- and Google's Exeutive Chairman Eric Schmidt knows it. 

"We think it would have been better if they kept ours. But what do I know?" said Schmidt. "What were we going to do, force them not to change their mind? It's their call." 

Apple and Google had teamed up back when the original iPhone was released in 2007 so that the new device would offer Google Maps and YouTube. This partnership stayed strong through iOS 5, which was released last year, but Apple recently decided to ditch Google Maps for its own creation in iOS 6.

However, many have cited troubles with Apple's new maps app. The main issues were geography and navigation, where the app showed a world that was much different from our own. Motorola even recently made fun of Apple's maps in a new ad, where the caption "#iLost" was placed underneath the failing iPhone app. 

Google has heard about iOS 6's map woes, but it isn't waiting around for Apple to come crawling back.

"I'm not doing any predictions," said Schmidt. "We want them to be our partner. We welcome that. I'm not going to speculate at all what they're going to do. They can answer that question as they see fit." 

Google can afford to gloat a little, though. Its Android operating system holds the number one spot in smartphone market share with over 500 million users around the world -- and it has a maps tool that actually works. In fact, Google Maps has all new features that were shown off on the Google Nexus 7 tablet.

"Take that Apple," said Schmidt. "That was a joke by the way."

Apple's iOS 6, which was released last week, has more than just map troubles. Earlier this week, a railway company in Switzerland called Swiss Federal Railways (SBB) accused Apple of stealing their clock design for the new mobile OS. SBB approached Apple looking for a settlement of some sort (likely licensing fees, but nothing has been confirmed). 

Source: Reuters

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

What's actually happening
By FITCamaro on 9/25/2012 2:03:15 PM , Rating: 5
They were finally able to photograph the long term effects of the reality distortion field.

See people! This threat must end! Before it destroys us all!

RE: What's actually happening
By KC7SWH on 9/25/2012 2:27:09 PM , Rating: 4
Somewhere there is an Apple engineer saying "I reject your reality and substitute my own"

RE: What's actually happening
By GPig on 9/26/2012 1:36:33 AM , Rating: 2
RE: What's actually happening
By Tony Swash on 9/26/12, Rating: -1
RE: What's actually happening
By croc on 9/26/2012 7:12:28 AM , Rating: 3
Sometimes it pays to keep quiet and just be thought a fool....

RE: What's actually happening
By Paj on 9/26/2012 7:36:27 AM , Rating: 3
So Google's ability to partner with local collectors and providers of regional data in relation to it's mapping service is constrained by it's strategic business function.

If that were true, then why is the Google Maps API far and away the most widely used in the world?

It is Google users who submit corrections or amendments to Google maps. In many respects it is like a wiki.

As well as the data collectors collecting data from regional sources there are also specialist sectoral sources of data (Yelp is an example) who collect data about a particular topic and which are also a threat to Google's core business and who are thus also unlikely to enter into any agreements to share user data for use in Google's maps.

Except Yelp also uses the Google Maps API on all their listings.

That works very well on the whole but it is weakest precisely in those areas where entities other than Google own the best data.

Surely the same problem applies to Apple and it's partners? If a company that's not Google has mapping data for a particular area, what says theyre going to go to Apple?

So Apple can partner with Yandex the Russian search engine to supply local data for Apple's maps in Russia and let Yandex collect local data because neither Apple nor Yandex are threatened by that data sharing. In contrast Yandex would be very threatened if it had to share it's data with Google.

From a technical standpoint, this is probably Apple's biggest weakness. Having to deal with dozens of different mapping companies, each with their own little fiefdoms responsible for mapping various little pieces of the world. This also causes problems with each company supplying it's data in different formats - some vector, some bitmap, some at one scale, some at another scale. All of these have to be converted to a universal format that the Apple maps API can recognise. These are the likely causes of many of the stranger errors being seen on Apple Maps.

RE: What's actually happening
By Tony Swash on 9/26/12, Rating: -1
RE: What's actually happening
By inaphasia on 9/26/2012 11:36:54 AM , Rating: 3
That was a very longwinded way to compare apples to oranges. Now do an Apple to apples comparison with an actual hardware maker. You may not have heard of them but the company is called Nokia and they own another company you most certainly never heard of called Navteq.

By BifurcatedBoat on 9/26/2012 2:54:40 PM , Rating: 1
How much is Apple paying you? Is it by the word?

By dark matter on 9/25/2012 2:39:37 PM , Rating: 2
The loss of Steve Jobs have left Apple going in the wrong direction.

RE: Confirmed:
By AMDftw on 9/25/2012 2:53:19 PM , Rating: 3
And I hope it keeps going that way.

RE: Confirmed:
By B3an on 9/25/2012 4:51:52 PM , Rating: 3
Jobs = Most overrated guy ever. And pretty much all these decisions were made by Jobs as well. Apple acquired a map company years ago, and something like this would have been years in the planning. Same with the iPhone 5 hardware and iOS 6 features (or lack of them), most of it would have been decided when Jobs was around.

RE: Confirmed:
By Micronite on 9/25/2012 7:57:30 PM , Rating: 3
Yes, but the difference is that Jobs probably wouldn't have let it get into the iOS6 if he was aware it wasn't polished.

As a designer/developer at Google, you design/develop for an audience of millions. As a designer/developer at Apple, you used to develop for an audience of one... Mr. Jobs.

RE: Confirmed:
By tayb on 9/25/2012 5:07:01 PM , Rating: 2
Apple was fighting with Google on route guidance and turn by turn navigation since 2009. They started acquiring companies in mid 2009 to gain leverage in talks with Google and when the talks continued to go nowhere Apple continued acquiring mapping companies/technology and began development of its own mapping application. I have no idea the actual timeline for the initial development of the application but the idea of developing it was thought up back in 2009.

Any other option?
By Shadowself on 9/25/2012 2:00:11 PM , Rating: 2
Did anyone think Schmidt would say anything but this? This has to rank up there as one of the most obvious business responses ever.

RE: Any other option?
By bill.rookard on 9/25/2012 2:12:28 PM , Rating: 2
Hahah - well, the guys at Intel had a doozy when AMD released their X3 chips with some cores disabled. Their response was classic snark (and funny!):

"We prefer to release fully functional processors..."


(for the record, I think AMD and Intel processors have their place, and I run several of both types...)

RE: Any other option?
By StevoLincolnite on 9/25/2012 5:03:56 PM , Rating: 3
The bonus was though... That AMD sold it's Tri-Core chips much cheaper with a very high chance of unlocking a free 4th core. :D

The old X2's and X3's were excellent value for the consumer when you factor in the above.
Just a shame they have slipped so far from the high-end.

Where I come the land of reality...
By Roffles on 9/25/2012 4:31:00 PM , Rating: 3
It's pure entertainment to see iTards being apologetic towards Apple Maps. Its woeful inadequacies compared to Google Maps is so obvious and so in your face, that reading/listening to anyone defend iMaps makes me think said person is completely insane. It's a half-baked and INCOMPLETE mapping application. That's the end of the discussion!

I have built-in GPS in my car and so I use Google Maps for everything else -- public transit, walking, bike riding, airports and sometimes for hiking. Apple maps is useless outside of an automobile. If all you ever have or ever will use a mapping app for is for driving directions and all the added functionality of Gmaps is lost on you, then you probably live a boring and unadventurous life and I don't envy you in the least. For the lifestyle I live, the iPhone4/4S/5 or any other iOS6 device is off the table completely because of that POS mapping app. It really is an epic fail.

RE: Where I come the land of reality...
By Onipyro on 9/25/2012 6:45:51 PM , Rating: 1
If all you ever have or ever will use a mapping app for is for driving directions and all the added functionality of Gmaps is lost on you, then you probably live a boring and unadventurous life and I don't envy you in the least.

you people are really sick in the head and by far are worse then the Intel/AMD crowd, AMD/Nvidia crowd, PS3/Xbox360 crowd.
Now you worthless POS actually dictate a person life <which in it self is perception> based on a stupid mapping system.
I don't think people want your envy.Google maps? screw em they failed to provide me for what i wanted for years. TOMTOM always found routes Google maps never did. And in test where i already knew the shortest and quickest route to a place TOMTOM and garmin always prevailed and found the same route i been using for years. Google maps couldn't. I believe apple uses TOMTOM.the only thing usefull about google maps is searching for places of business which is built into my tomtom app. Yes google search inside tomtom. So far not one hickup on the new maps app. Still preforms better then my girlfriends Galaxy note which fails to obtain optimal routes. Of course people will use turn by turn in a car what are you ridiculousness retarded enough to use it walking?
Not like you need it to hunt or fish. If you need a gps for that then Darwinism needs to speed up.

God dam people and i thought football team fanitics were bad yall take the cake.

By Roffles on 9/25/2012 8:14:27 PM , Rating: 2
You still miss the point and you ignore my points about public transit times, walking directions, indoor maps, and even hiking trails being available for the adventurers amongst us...iMaps is an application with limited functionality and the only way you could be content with it is if your life has limited functionality. It's time to get a thicker skin if you're going to get all butt hurt about it because it's the truth. And we're not talking about "what they failed to provide you for years". We're talking about today. It's time for you to live in the now and wake up to reality.

By Ammohunt on 9/25/2012 1:39:01 PM , Rating: 5
I love the Salvador Dalí highway!

That was one angry mayor
By geddarkstorm on 9/25/2012 1:16:57 PM , Rating: 4
I can't help but think of SimCity when I look at those map pictures in the article.

By rbo on 9/25/2012 7:30:06 PM , Rating: 2
What's the problem? All you need is the special iGlasses. What? You didn't get your's yet?

RE: Glasses?
By Any14Tee on 9/26/2012 8:05:29 AM , Rating: 2
Hey are we living in the Matrix? This is just a dream, right?
Did I take the blue or was it the green pill?

By elleehswon on 9/25/2012 1:46:37 PM , Rating: 2
I could do some wicked jumps off that road with my bike!

By Richard875yh5 on 9/25/2012 3:22:25 PM , Rating: 2
I,for one, will never buy an iphone. Apple thinks they can be everything and I think, they think they have a right to do so. Sorry Apple, your too much for much for me.

Apple loses either way
By zlandar on 9/25/2012 3:37:19 PM , Rating: 2
Did Google ever intend to bring turn-by-turn navigation to iOS? I don't think so. It certainly was not a problem of hardware. It's likely Google kept it for Android as a competitive advantage over iOS.

Apple could either decide to make their own map app with the feature or continue to play second fiddle to Android regarding that feature.

By tayb on 9/25/2012 5:01:42 PM , Rating: 2
Google was crippling the iOS version of Maps with API restrictions so they could tout the mapping advantages of Android. What was Apple supposed to do? Sit back and continue letting Android have a significant feature advantage?

The Google Maps API expressly restricts real-time navigation or route guidance from third party developers. Apple and Google could have reached some sort of agreement to offer this but it doesn't seem that either party was interested in making this happen.

All in all, if Google would have allowed route guidance and real-time navigation on iOS Apple Maps would never have existed and Apple would have never gone down this path. In the end both companies lose. Apple is spending millions in acquisitions and R&D on Apple Maps and Google is no longer serving results for millions and millions of mobile device users.

By croc on 9/26/2012 7:08:18 AM , Rating: 2
What will happen if the Apple bubble bursts... Not likely, I know, but the arrogance of Apple over the past few days should have some shareholders nervous. Me, I'd be calling for Cook's head on a platter.

Cosmetic issues on their new shiny-shiny? Takes some of the shine off. I've done a bit of anodizing, it doesn't take a whole lot of effort to make sure that you get good results. However, I can understand that if one is in a bit of a rush, and would rather have product available than wait for the process to be finalized...

Maps that don't map? I mean, sure Google was a thorn in Apple's side. But it sounds to me as if they tried to amputate their leg to get rid of a thorn in their foot. Well, Cook can console himself with the fact that Jobs let MobileMe slip out the door. Hell, Cook... What are you doing with that 100 BEEELLLIIIon bucks besides suing people? One would've thought that with that much money, you could've bought SmallWorld off of GE, along with hiring every high-end GIS person in the world, got a few satellites launched, and come out with a decent map product.

And their new connector? Nothing wrong with their new connector, it is the arrogance of announcing $30 converters to make the old new again... (I can buy an awful lot of wire for $30...) Not to mention that some products simply can't be easily or inexpensively adapted at all. BMW and Mercedes come to mind, wonder how they now feel about making Apple an integrated part of their systems? How would you feel if you had a one year old BMW, and wanted an iPhone 5? Well, I guess if you can afford BMW's and Apples, a little Apple Tax isn't that big of a deal.

But the worst of all of this? It all happened in the same month. I mean, 3 - zip, the other teams, and all own goals. In the sporting world, the head coach would be REAL nervous about now, if not already out the door.

By timothyd97402 on 9/27/2012 2:22:45 PM , Rating: 2
Google Maps has insisted that miles worth of Highway 99 North addresses are located in downtown Eugene, Oregon for years now, rather than to the north of town where they belong. This, even after repeated corrections have been submitted to them.

This is only news because it is Apple.

By anandtech02148 on 10/1/2012 5:34:30 PM , Rating: 2
there are these millions of whiners from the USA that's waiting in line to complaint about something. Shut the hellup you GEEKY spoil brats americans & turn off that electronic toy of yours . IF you did not spend money developing this phone,apps, etc ..shut the heck up and wait.
Google have turned every american into a troll that give out free information so they can become a megabillion dollar company.Something China likes to have.

I think you'll find...
By Amiga500 on 9/25/2012 2:11:55 PM , Rating: 1
The roads were just built wrong.

If Steve were around he'd tell the road maintenance crews to sharpen up their act and get with the program.

By damianrobertjones on 9/25/2012 4:09:53 PM , Rating: 1
Apple: "Hey Google, we're about to release a new phone so how about you removes maps!"
Google: "Why would we do that?"
Apple: "So you can make a LOAD OF MONEY as everyone will buy your software until we catch up!"
Google: "Cha-ching"

Why not have a competitor?
By wickyman on 9/25/12, Rating: -1
RE: Why not have a competitor?
By phatboye on 9/25/2012 2:25:05 PM , Rating: 5
Everyone understands that Apple is new to the maps game and there will be problems initially, the problem is that this goes against the Apple "it just works" mindset. Instead of kicking Google's maps app from iOS 6 they should have kept Google's maps as the default until Apple was able to work out the kinks in their own map app.

RE: Why not have a competitor?
By name99 on 9/25/12, Rating: -1
RE: Why not have a competitor?
By dark matter on 9/25/2012 3:38:19 PM , Rating: 1
What a turd of a reply.

You might as well have said,

"hey we have a better looking compass than you do, It doesn't point north, but were working on it"

I don't look at a map and go "ooh, nice vetors, shame I'm in the wrong fucking place, but hey, gotta love those vectors man."

RE: Why not have a competitor?
By Omega215D on 9/25/2012 3:43:25 PM , Rating: 2
It's funny how Apple fanatics are so quick to dismiss and even make fun of other products and their user base then get really butthurt when their Holier-than-thou company hits many rough patches.

RE: Why not have a competitor?
By aliasfox on 9/25/2012 4:32:38 PM , Rating: 2
I'm not saying it's truly ready for prime time (I don't intend to update to iOS 6 in the near future, mainly because I want to be able to trust my map), but jumping in now they're only 7 years behind Google. If they wait until iOS 10 (iOSX?) they'll be 10-12 years behind.

Yes, it's a v1 product. Heck, if it were released as 'beta' it probably would've been better received. But let's see where they are in 12 months - if they still can't get it right an alarming amount of time, then we can be severely critical of them.

And besides, aren't Android supporters always screaming about wanting competition?

RE: Why not have a competitor?
By StevoLincolnite on 9/25/2012 4:54:19 PM , Rating: 2
And besides, aren't Android supporters always screaming about wanting competition?

Competition is great when you want two key factors:
1) Lower Price.
2) More features etc'.

However, Google maps is free, without restriction.

More features and such is always welcome, but that's not going to happen with a highly inferior alternative.

Apple may develop something decent, but remember Google got it's maps to it's current level of polish without any real competition, hence it stands to believe that they won't stand still for no one.

Plus, down the track it wouldn't surprise me to see Apple try to monetize it's maps application, it is Apple after all. :)

RE: Why not have a competitor?
By msheredy on 9/25/2012 5:22:23 PM , Rating: 1
However, Google maps is free, without restriction.

Google maps may be free to you and me but Apple pays for that shit. Now they don't have to.

quote: wouldn't surprise me to see Apple try to monetize it's maps application, it is Apple after all. :)

Yea they don't charge for iOS updates but they'll go ahead and tack a fee on their map app.

Palm meet forehead

By StevoLincolnite on 9/25/2012 11:24:01 PM , Rating: 2
Apple never had to pay for Google Maps to my knowledge.

RE: Why not have a competitor?
By tayb on 9/25/2012 5:57:25 PM , Rating: 2
However, Google maps is free, without restriction.

Google maps is not without restrictions. Why do you think Android has advanced route guidance and turn by turn navigation while iOS does not? The Google maps application for iOS existed before Android even existed... Google restricts its API to third parties to retain a competitive Android advantage.

Apple may develop something decent, but remember Google got it's maps to it's current level of polish without any real competition, hence it stands to believe that they won't stand still for no one.

Google was far from the first on the map scene and they weren't and never have been the only players in the field. TomTom, Garmin, MapQuest, Yahoo Maps, and Bing are just a few of the players who have a presence in the field or had a presence in the field.

RE: Why not have a competitor?
By dsumanik on 9/25/2012 9:28:40 PM , Rating: 2
This is the first time Apple corporate greed has been placed in front of the user experience.

This is abanding the very core principle that got apple to where it is today, and honestly combined with the lackluster QA / damaged phones being shipped, ridiculous new dock connector, and mediocre software upgrades i think there is a potential for a perfect storm of sorts for apple to slip here.

Certainly without a doubt they have left a crack in the door for their competitors...especially with win8 tablets coming out in the enterprise sector, the first instant an exec gets thier hands on one, and it has full blown office running and tight exchange integration...that will be game over for the iPad, and of story, regardless of price.

The Maps failure is just a silly, unnecessary, unwarranted risk.

I mean what could the harm in being in waiting 2 more years "till it just worked"?

RE: Why not have a competitor?
By Any14Tee on 9/26/2012 8:11:58 AM , Rating: 2
According to The Verge, they had another year left on the Google contract.
The decision to go Googleless is bizarre, they had a year to patch up and would have spared Apples blushes. Still, it makes great entertainment.

RE: Why not have a competitor?
By dark matter on 9/25/2012 2:42:35 PM , Rating: 5
Apple spent longer on designing it's new $30 cables than it did on maps.

Talk about wrong priorities.

RE: Why not have a competitor?
By msheredy on 9/25/12, Rating: 0
RE: Why not have a competitor?
By Shadowself on 9/25/2012 2:55:49 PM , Rating: 1
The issue is not that everyone expected Apple's iMaps to be equal to or better than Google Maps on day one.

Sane people expected it to have a few glitches. It has many more than a few glitches.

When someone switches from an old standby with years of development to a new program the expectation is that the 1.0 version is nearly as good as the old standby -- with the expectation that it will be equal to the old standby by version 1.1 or 1.2 then *significantly better* than the old standby by version 2.0.

This is not what has happened. At the moment it looks like Apple's iMaps won't be equal to Google Maps until *at least* version 2.0 -- and by then Google Maps will be better too!

Is iMaps a horrible app? No. But from the few minutes I played with it on a friend's iPhone (Yes, I have friends that have iPhones and I still call them friends.) it still has a long way to go.

RE: Why not have a competitor?
By Souka on 9/25/2012 3:13:15 PM , Rating: 2
So is Google going to put out a Google Map application in the App Store?

I'd think this would be important for Google right now.

RE: Why not have a competitor?
By elleehswon on 9/25/2012 3:20:36 PM , Rating: 2
Beta software is the new 1.0

RE: Why not have a competitor?
By geddarkstorm on 9/25/2012 3:23:50 PM , Rating: 2
They're just moving to EA's DLC model of software business :D

RE: Why not have a competitor?
By Belard on 9/25/2012 11:03:22 PM , Rating: 2
Yeah.... if AppleMaps 2.0 is 5 years into the future.

It took Google years to correct and enhance its map technology. Its also possible that Apple can end up being sued if ANY they violate patents - since they HIRED Google engineers, it makes it possible for that to happen(or not).

How long do you think it would take for Apple to do its own Street View?

RE: Why not have a competitor?
By Roffles on 9/25/2012 4:41:19 PM , Rating: 2
7-10 years ago, mapping applications for the consumer space in general were in their infancy and Google was one of the front runners. What does your comment have to do with iMaps in 2012? Is it not completely obviuos to you that Apple is 7 years late to the game and all they can do, while their customers wait retardedly and spitefully for something functional, is copy what others are doing? Hurrr, give them time and it will get better huurrrrrr. Nothing is worse than an apologetic consumer. In case you forgot, Apple is a corporate entity that has no feelings or does not know or understand your pathetic allegiance towards it.

By StevoLincolnite on 9/25/2012 4:56:57 PM , Rating: 2
.it does not know or understand your pathetic allegiance towards it.

Like all companies, they understand when you whip out your cash and pay for it! - But it's like talking to an infant that only understands a single word unfortunately.

"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki