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Print 24 comment(s) - last by Zoomer.. on Jan 26 at 8:21 AM

23andMe will test your saliva for DNA at $999 a pop

A privately held company, financed in part by Google, called 23andMe recently launched a web-based DNA testing service. Service users send in a saliva sample to contracted laboratories 23andMe uses to process the DNA samples. The lab pulls DNA from cells in the saliva and processes it on an Illumina BeadChip capable of reading over 550,000 single nucleotide polymorphisms (SNPs) and a custom-designed set that analyzes more than 30,000 more SNPs.

The additional 30,000 SNPs are chosen by 23andMe scientists for their scientific relevance according to the firm. The lab will read more than 600,000 specific points on a subscriber’s genome. The entire process takes 4-6 weeks and after the results are available, the subscriber accesses them at the 23andMe website.

The first major barrier to the service for many interested parties will be the cost. To subscribe to the service requires a onetime fee of $999. Reuters reports that the service doesn’t tell users of specific health risks in their genetic makeup, though in some cases with the help of experts conclusions could be made regarding health risks.

The service has been available in the U.S. since November and the service will be available in Europe starting this week. The service may prove to be controversial in Europe with Britain’s Human Genetics Commission member Christine Patch saying she feels that many tests of this type are simply a waste of money.

It’s interesting to many to hear about side projects Google invests in. Google is typically associated with big deals like its purchase of DoubleClick in 2007.



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Money
By FS on 1/22/2008 7:42:28 PM , Rating: 2
So, how's Google going to make money on it ?




RE: Money
By gtrinku on 1/22/2008 8:08:06 PM , Rating: 5
As always - advertising. Maybe even match ads with your genetical profile in the not too distant future.


RE: Money
By SiliconAddict on 1/22/2008 9:24:29 PM , Rating: 2
Next gen dating service. We'll find your genetically compatible partner.


RE: Money
By Duwelon on 1/22/2008 9:58:56 PM , Rating: 2
Or people with certain patterns in their DNA are 90% more likely to purchase a particular brand of apparel at a particular store. I wonder how many subtle patterns like that could be discovered of that nature. In the future we may be bounced from store to store, at our will yet being controlled with near perfect puppet strings from markets. Not really but I think there's a lot of room for growth here.


RE: Money
By Samus on 1/23/2008 1:45:36 AM , Rating: 2
Isn't a 'genetically compatible partner' like saying you're going to hook me up with a relative?

LOL.


RE: Money
By xsilver on 1/23/2008 2:40:43 AM , Rating: 2
um genetically compatible actually means the opposite of what you're saying.
We generally choose partners that are genetically different from ourselves, thereby limiting possible recessive genetic defects.

Then again if you want to hook up with your cousin no one's stopping you, just dont go home crying when the kids turn out to be glowing green or something.


RE: Money
By martinrichards23 on 1/23/2008 5:41:39 AM , Rating: 2
quote:
We generally choose partners that are genetically different from ourselves


That's just not true, go into town and look at some couples, people usually like others who are physically similar to themselves.

There was a somewhat strange story recently about twins separated at birth (one male, one female) who never even knew they had a twin, they met by chance and got married before they realised. They said the attraction was "inevitable".

See http://news.bbc.co.uk/1/hi/uk/7182817.stm


RE: Money
By xsilver on 1/23/2008 5:55:25 AM , Rating: 2
Physically similar and genetically similar are two DIFFERENT things.

Your next question may be how do we know and so far the answer is not very factual but apparently lies on the subconscious.

Being similar should be good for being "friends" but I guess some people arent too adept at being able to realize being too similar (even socially) cant be too good.


RE: Money
By masher2 (blog) on 1/23/2008 11:32:01 AM , Rating: 2
> "Physically similar and genetically similar are two DIFFERENT things."

Genetic similarity implies a certain degree of physical similarity.

The previous poster was correct. People do tend to chose mates that are genetically more similar to them than simple chance would explain.


RE: Money
By xsilver on 1/23/2008 11:57:14 PM , Rating: 2
I think social pressures would lead to a certain degree of genetic similarity (eg. parents frowning upon marriage outside of your own race.)
Given the choice however of two people that look similar but one of them being your cousin, I think we would subconciously choose the one that is not related to us.

Then again, maybe that part of our genetic makeup has turned to crap and it is a good explanation of why we have a continued trend of genetic diseases/unfavourable traits being passed on (eg. the human race is no longer evolving)

I was watching a doco a while ago about a rare genetic disease, harelquin type icthyosis, and the doctors were explaining that by a 1 in a million chance the two parents were carrying the rare ressessive gene. Currently something like only 6 people in the world had it. After their kid was about 6 years old, the decided to have ANOTHER child based on the thinking that they have a 3/4 chance to have a healthy child. BZZZT guess what, another child with the same disease.


RE: Money
By Silver2k7 on 1/25/2008 8:31:31 PM , Rating: 2
"(eg. the human race is no longer evolving)"

Don't kid yourself just because there isnt daily quantum leaps does not mean that evolution has stoped.. some people in africa beeing immune to aids and almost every other disease also is probably a good sign of evolution.


RE: Money
By Zoomer on 1/26/2008 8:21:06 AM , Rating: 2
There's also the great allure of mixed-origin people. For example, ever seen these half Japanese, half European models?


RE: Money
By KiDDGuY on 1/23/2008 7:18:30 AM , Rating: 2
from the Adam/Eve philosophy; saying all human existence started out through them, that statement comes out as an irony as well as a subtlety but i guess thats not for me to decide anyway :)


RE: Money
By Omega215D on 1/23/2008 2:11:38 AM , Rating: 2
or possibly a marrow donor.


RE: Money
By jhinoz on 1/22/2008 10:17:07 PM , Rating: 2
Just so long as they don't decide I'm genetically predisposed to become a terrorist and lock me up after taking my $999.


RE: Money
By kenji4life on 1/23/2008 5:41:27 AM , Rating: 2
Perhaps not, but since you said that, you have been red flagged by the NSA. Have fun at Guantanamo!


RE: Money
By MonkeyPaw on 1/22/2008 10:36:24 PM , Rating: 2
quote:
So, how's Google going to make money on it ?


Maybe they'll sell some of the results to medical/genetic research? I'd imagine they could do so without any legal problems as long as none of your personal info is included in the sale. I'm sure when you sign up, you get to waive all sorts of things for the sake of progress. The real questiong is, would that void your body's own EULA? :p


RE: Money
By InternetGeek on 1/22/2008 11:59:55 PM , Rating: 2
They'd use the information they're not giving you: Health Risks. Placed ads of certain medicines or foods that are beneficial for you. Lenses, Bycicles, economic cars, etc.

It's terrible because you could argue that google is not messing with your privacy (no personal info is being given away).


RE: Money
By Griswold on 1/23/2008 8:13:03 AM , Rating: 2
By selling the DNA database to the feds? We all know it, they would love to have the whole of mankinds DNA sampled - this is as good of a start as anything else. :p


At first
By rdeegvainl on 1/23/2008 11:43:16 AM , Rating: 2
At first I thought it was a scheme to advertise condoms to people during paternity tests. Now that I read the article, it sounds like.... You give them money and then give them your DNA. What is the point for the customer?




RE: At first
By am1330 on 1/23/2008 12:24:07 PM , Rating: 2
It probably costs more than 999 to do the tests. You are getting a map of your genetic variations which, with the knowledge in public databases like National Institutes of Health's NCBI, can be used to find out disease links or other verified information related to a particular genetic variant.

Collecting the data from different people will provide a valuable resource to company for population genetic studies. Such a project is already done on about 100 individuals in Hapmap project.

In short you are getting a lot more than you are paying for in return you will contribute your genetic variation data to their database. As long as entries are made without identification, I see no problem with that. however, without additional information like medical history, the database will be limited. We are doing similar stuff on samples from patients to identify the genes related to diseases.

AP


By zpdixon on 1/23/2008 2:19:10 AM , Rating: 3
23andMe has been cofounded by Anne Wojcicki, who married Google cofounder Sergey Brin last year. So I wouldn't call 23andMe a "random side project" that Google simply chose to invest in...

https://www.23andme.com/about/us/directors/
http://valleywag.com/tech/wedding-announcements/se...




The way i see it
By swizeus on 1/23/2008 5:25:14 AM , Rating: 2
Donoring your DNA and paying a $999 one time fee. I think it's a big NO NO.Shouldn't we as the donor be paid ?




Question
By FITCamaro on 1/23/2008 11:00:09 AM , Rating: 2
Will I be able to access my ancestor's genetic memory with this service?

Remember the creed:
"Stick them with the pointy end."




"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference














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