The battle of the web giants heats up as the childish antics begin.  Google, in an effort to draw more attention to its check-out service, decided what better way then to hold a party smack in the middle of a eBay conference, reports the Guardian Unlimited. 

In the midst of a major marketing event hosted by eBay in Boston last week, Google decided that it wanted to lure customers, technology experts, and partners away from the internet auction company and into its camp.  The event was eBay's biggest promotional event of the year, holding a three-day eBay Live conference that hosted thousands of people.

Google, seeing this as an opportunity to gain more support, offered free food, drinks, and massages at a rival event called the Google Checkout Party on Thursday night.  Google described the party as a "celebration of user choice."

The eBay response was one of no surprise.  The company announced the day before Google planned party that it was pulling its advertising from Google's much loved AdWords network throughout the United States.

An eBay spokesman did not state that the decision was directly connected to the events of last week but did disclose eBay's frustration with Google.  It was not stated whether the threat was the direct cause of it, but the tiff ended with Google cancelling its party.