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Could Google's phone run on a Google-provided wireless network?

It seems that Google may not be content with merely playing a co-star in the mobile market presentation. Not even two weeks after the introduction of their Android operating system, and offers of $10 million USD in bounties for software, it seems that the Californian colossus is preparing a bid of $4.6 billion USD or more for a piece of the soon-to-be-free 700MHz wireless spectrum -- and what's more, they're apparently planning on making this bid on their own.

According to the Wall Street Journal, Google is working at a frantic pace to ensure that they will be prepared to declare their intent to bid on the 700MHz wireless spectrum to be put up for auction by the FCC in January 2008. Google's interest lies primarily in the open-access "C block" of the spectrum, a highly coveted section that could be enough to garner them a potential share in some of the $95 billion USD in revenue generated by US wireless carriers in 2007.

According to inside sources, Android-powered handsets are already running on a 700MHz network (granted under a temporary FCC license) at Google headquarters in Mountain View, CA. While Google has no background as a wireless provider, their vast networking background could no doubt allow them to quickly become a very significant threat to established US telecommunications companies. This is beneficial not just because of the fact that another potential carrier would be available, but from the nature of Google and the Open Handset Alliance's "mission statement" to make wireless communication more open, and to sidestep the problems of carriers charging for specific services or features.

Of course, the plans for the 700MHz spectrum may be far beyond a simple mobile handset -- due to the ability of the frequency to travel long distances with relatively little power, it could be used to provide rural areas with broadband Internet access.

What plans Google has will unfold shortly, but with the sudden whirlwind of activity regarding mobile communications, executives at AT&T and Verizon -- two other major prospective bidders for the spectrum -- are no doubt more than a little worried about the prospect of the "gPhone" becoming a reality.



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for the Android
By dcalfine on 11/16/07, Rating: 0
RE: for the Android
By FITCamaro on 11/16/2007 11:04:29 AM , Rating: 1
Blanket statements like this are retarded.


RE: for the Android
By omnicronx on 11/16/2007 11:11:44 AM , Rating: 2
Hes not that far off though..
quote:
Of course, the plans for the 700MHz spectrum may be far beyond a simple mobile handset -- due to the ability of the frequency to travel long distances with relatively little power
Essentially what i get from this, is whoever gets the 700Mhz frequency will be able to operate at a much cheaper price as the hardware will probably be cheaper, and will cost less to operate.


RE: for the Android
By euclidean on 11/16/2007 12:05:07 PM , Rating: 2
when towers cost a couple million to put up...or is it 250K? either way, when they're expensive as hell to put up, only having to put up about half of the needed towers to offer great service would be insane on price cuts....not to mention being able to cover more areas that are currently un-reachable....


RE: for the Android
By BVT on 11/16/2007 4:25:06 PM , Rating: 2
Do not forget that they do not have to put up new towers. All of the current TV towers are in the optimum location for transmitting to the surrounding locations. They could rent/lease the TV towers and only put up new towers between the leased towers to ensure a proper signal in the weak zones


RE: for the Android
By TomZ on 11/16/2007 5:21:49 PM , Rating: 1
Good point, but most likely they would lease space on the exising cell phone towers, since they are ideally located for cell phone use (e.g., near highways).


RE: for the Android
By FastLaneTX on 11/17/2007 3:24:44 PM , Rating: 2
Of course they have to put up new towers, or lease space on existing towers. The reason there's so many cell towers all over the place is because of capacity, not range; a given cell can only support so much traffic, so more users (or more bandwidth per user) means you need to shrink the cells.

700MHz is also not a major improvement in range; AMPS (the US's old analog network) was in the 800MHz band and GSM started on 900MHz. The cell networks moved to 1900MHz (US) and 1800MHz (everywhere else) because they ran out of capacity and wanted the smaller cells inherent to higher frequencies. At most, it would provide marginally better coverage in rural areas.

The key question is what kind of modulation/access is going to be used in the new band. Will it be some variant of UMTS? CDMA? WiMax? Something new, optimized for data? That, more than anything else, will signal what Google's plans are if they win.


RE: for the Android
By FITCamaro on 11/16/2007 1:17:40 PM , Rating: 2
Yes but to say that the wireless divisions of Verizon, Sprint, and AT&T will go out of business if Google gets the 700MHz spectrum is nothing but fud.

If it came down to it, they'd just license the 700MHz spectrum from Google.


RE: for the Android
By Sahrin on 11/16/2007 1:32:05 PM , Rating: 2
Looks like the irony doesn't fall far from the tree.


RE: for the Android
By dcalfine on 11/16/2007 11:17:24 AM , Rating: 3
I was keeping it simple, but I somewhat agree with Don Reisinger of CNET on this

http://www.cnet.com/8301-13506_1-9808297-17.html?t...


RE: for the Android
By darkpaw on 11/16/2007 1:59:04 PM , Rating: 4
Google in league with Apple to take over the wireless world?

Oh damn that would suck.


RE: for the Android
By DallasTexas on 11/16/2007 11:38:05 AM , Rating: 2
What is the first generation of gPhone?


RE: for the Android
By mcnabney on 11/16/07, Rating: -1
RE: for the Android
By Chris Peredun on 11/16/2007 11:52:38 AM , Rating: 5
quote:
Stupid Google doesn't know what on earth it is doing.


Why yes, you're absolutely correct. Google must simply be throwing that $4.6 billion-plus away without any prior planning whatsoever. They certainly haven't been scheming at some manner of communications device for years.

And looking at their history, all of their ventures outside their initial realm of simply being a search engine have been utter failures financially and socially.

Have you ever considered a career as a professional business consultant?

</SARCASM>


RE: for the Android
By mcnabney on 11/16/07, Rating: -1
RE: for the Android
By Chris Peredun on 11/16/2007 12:10:43 PM , Rating: 3
While there is a very high entry cost, it's certainly not the "$40 billion" you're estimating - in the WSJ article itself, the number $3 billion came up from an industry analyst.

They want to get Android handsets in the hands of the public and control the network - and even the cheapest company on your list, Alltel, is worth $22 billion, so making their own network is cheaper and better.


RE: for the Android
By mcnabney on 11/16/07, Rating: 0
RE: for the Android
By wrekd on 11/16/07, Rating: -1
RE: for the Android
By mcnabney on 11/16/07, Rating: -1
RE: for the Android
By wrekd on 11/16/2007 12:20:24 PM , Rating: 2
At this point, perhaps Android is more of a business model than a product. But anything that shakes the foundations of big, long established business is a good thing. Even if it amounts to nothing other than stimulating the Telco’s into adapting their business models.

How long did it take Netflix to dismantle Blockbusters business model?