Print 9 comment(s) - last by Monkey's Uncle.. on Dec 31 at 12:53 PM

Google plans to announce tech tie-up with Audi and other firms for cars

Apple and Google battle it out on several fronts in the tech world and the two firms are getting ready to take their competition to a new arena. The two firms will be fighting for supremacy in the automotive infotainment market, with Google expected to make a big announcement at CES 2014 next week.
Google’s first automotive partner with the new initiative is Audi, and upcoming models from the German automaker will feature Google’s software interface. These sources also claim that Google and Audi will unveil a collaborative effort with other tech firms – including NVIDIA -- for automotive technologies.
The firms plan to develop in car tech that allows drivers and passengers to access to content like music, navigation, apps, and services. The services in the car would be mostly like those that are available on smartphones that run the Android operating system.

2015 Audi S3
"The car is becoming the ultimate mobile device," said Thilo Koslowski, an analyst at the research firm Gartner Inc. who specializes in advanced in-car electronics. "Apple and Google see that and are trying to line up allies to bring their technology into the vehicle."
Audi is also expected to show off some new tech at CES 2014 that allows autonomous driving. New partner Google is one of the biggest firms working on autonomous vehicles right now and maintains a fleet of cars that can drive between locations with no human intervention.
Apple doesn't participate in CES, but it is working on its iOS in the Car initiative that was announced in June. Like Google, Apple wants the iPhone to be the brains of the infotainment system in cars.

Source: WSJ

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By Jeffk464 on 12/30/2013 2:05:17 PM , Rating: 3
I've been wanting a non proprietary car OS and Google is the perfect company to do it with android. One of the main problems with built in navigation has been poorly implemented and you have had to buy expensive updates from the manufacturer. A partnership between Audi and Google could also really push Audi to the front with automatic emergency braking and other automatic safety features.

RE: sweet
By Monkey's Uncle on 12/30/2013 2:14:37 PM , Rating: 3
Not sure I would call this non-proprietary or not, but Fords have been running with Microsoft Sync for a while now.

Not overly impressed with Ford/Microsoft's efforts and not sure how much better Android would be (Microsoft/Sync voice recognition system sucks donkey turds).

We'll have to see how it works out.

RE: sweet
By Flunk on 12/30/13, Rating: 0
RE: sweet
By Reclaimer77 on 12/30/2013 4:33:17 PM , Rating: 3
Modern day Android "worse" than Windows Phone 7. 7!?

Nobody in the world can take you seriously after saying that.

RE: sweet
By Spuke on 12/30/2013 8:10:10 PM , Rating: 2
They don't call him Flunk for nothing.

Car audio companies
By roykahn on 12/30/2013 9:24:23 PM , Rating: 2
I have found it incredibly frustrating trying to find car audio equipment that meets my desires. All the major brands of head units just focus on looks and catering to the average Joe. Where are the players with flac support, eh? How can I conveniently store 70+ gigabytes of music in a device? Where are the digital coaxial cables long enough to go from the audio player on my dashboard to the digital sound processor in my boot?

A year ago, Audison teased audiences with *news* of their Bit Play unit, but there's been so little actually offered to mobile music geeks. Maybe something like the Power Acoustik Ingenix head units come close, but it's truly amazing how far behind the car audio manufacturers are in terms of embracing new technology. Hopefully, Android-based systems can steer things in the right direction.

RE: Car audio companies
By fteoath64 on 12/31/2013 4:01:18 AM , Rating: 2
Hopefully such initiatives will help standardize on the "Car data bus" where its engine management data can be integrated to the headunit which is the car computer. This HU might also attach to a dock to stick your phone in for LTE channel or WiFi Hotspot to get internet.
Android is already in use in the Tesla Motors cars with Nvidia supplying the Android units so that tech is pretty much cutting edge. Put in Google Now, or more specifically Google Car voice response, you get close to a personal navigator/helper in your car. Your docked phone will provide your own personal services integrated to the handsfree and larger screen display, maybe HUD on demand. Yeah, like Glass but in the car!. ie you are not wearing it but the car is!.

RE: Car audio companies
By Jeffk464 on 12/31/2013 11:29:45 AM , Rating: 2
Yup the possibilities are endless and using android means you get the creativity of every android app developer out there. Try that with Ford sync.

RE: Car audio companies
By Monkey's Uncle on 12/31/2013 12:53:55 PM , Rating: 2
You know that every car manufacturer that puts Android in their cars are going to screw it up much like Samsung does with their TouchWizzed Android version. And to make it worse, because of all the hardware-dependent bits, you can't burn in a cyanogenmod-like Android rom into a car to get it working the way you want.

What that will do for the general usefulness and openness of android in cars will remain to be seen. I shudder to imagine what a GM-ized android in-car system would end up like. Frankly I'm expecting car manufacturers to bung it up so bad that it will have only a passing semblance to the Android we all know and love.

And yeah, as a sync user in my Ford, I don't expect much of that Microsoft-written P.O.S. called Sync. It's voice recognition is crap poor and hasn't gotten any better with the updates I have gotten on it.

"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson

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