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Google and YouTube form an agreement with EMI Music for authorized content

EMI Music, Google, and YouTube announced a landmark agreement on Thursday.  The agreement will allow YouTube users access to authorized videos and recordings from EMI Music artists, letting them edit and use the videos and recordings in their content.

The agreement will also allow EMI artists to reach and interact with YouTube users.  Allowing EMI copyrighted material on YouTube opens the doors for artists to get better feedback from their fans.

“Working with YouTube under this agreement meets EMI’s objectives to offer consumers the best possible entertainment experiences, to create new ways to connect our artists to fans and to enter into innovative business models that will generate revenues for our business and our creators,” EMI Group CEO Eric Nicoli said. “YouTube has quickly established itself as a stand-out fan favorite because it’s a site that taps into what people want and also consistently delivers a good experience. Through this agreement EMI Music and its artists will be fairly compensated for their work.”

Prior to the EMI deal, Google and YouTube had negotiated licensing deals with Warner Music Group, Universal Music Group, Sony BMG Music Entertainment, CBS, and BBC.  The internet video giant is working hard trying to sign agreements to fend off copyright legal disputes.

EMI's incentive for the agreement is that it can now use YouTube's content management tools to help EMI track and monetize its content and compensate its artists, using a content identification and reporting system.  The music company will also be able to request the removal of its copyrighted content.

EMI Music recently announced its entire music library would be available at higher quality and free of DRM.  After experimenting with DRM-free music in December, the company really took to the idea after Apple CEO Steve Jobs announced his support for DRM-free music.

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Good for EMI. Good for us.
By Scorpion on 6/2/2007 6:20:09 PM , Rating: 5
It seems that EMI is the only company evolving into the digital age to give users the flexability that they desire, and in the process they'll still benefit. They seem to be the only company to realize this. Hopefully they can prove that this model works and other companies will follow suit.




RE: Good for EMI. Good for us.
By Scorpion on 6/2/2007 6:25:12 PM , Rating: 2
I should clarify that I'm refering to the larger labels when I compare EMI. I shouldn't have hastily written that, but I had hyperactive kids that needed attention.


RE: Good for EMI. Good for us.
By Dactyl on 6/2/2007 7:00:50 PM , Rating: 2
YouTube uploaders will choose EMI music for their videos, which is free advertising with the downloaders.

But if I can get whole songs in YouTube videos, why not just download all of the videos instead of buying the CD?

I think this is a smart move, for two reasons.

One, people can't use FLVs with their music players, or if they can, it's probably a big hassle.

Two, I doubt most users are savvy enough to put FLVs with their music files into the same WinAmp playlists as the rest of their music.


RE: Good for EMI. Good for us.
By Gammawolf on 6/3/2007 8:13:51 AM , Rating: 4
But if you go here;

www.vixy.net

You just enter the url of the youtube vid and poof! It can be converted to a mp3 or more friendly video format. Easy, no installing, hassleless.


RE: Good for EMI. Good for us.
By Scorpion on 6/4/2007 1:50:06 AM , Rating: 2
Youtube and Google videos are hardly of good enough quality though. They server their purpose, but I wouldn't never even consider stripping the audio from a video, or archiving the video itself, unless it was just so rare that happened to be the only way.

For any audiophile, such as myself, it's a no go. That's why I think this is a smart move. I really don't see such low quality versions really causing any money loss for them. People will pay for the quality copies.


RE: Good for EMI. Good for us.
By Scorpion on 6/4/2007 1:52:15 AM , Rating: 2
Oh wow I seriously apologize for such terrible grammar in my last post.

*puts down the beer*


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