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Google extends "do no evil" into the 2008 election campaign

Google's open policy of "Don't be evil," may get one of its first tests in the 2008 campaign with online advertisements through its AdWords network.

The political mudsling and personal attacks against one candidate by another seem to get worse each year. Politicians and their campaign managers know that one of the best and easiest ways to reach potential voters is online. One of the most effective forms of online advertisement is Google AdWords.

Google recently laid down the law when it comes to political ads placed on its massive ad network. Peter Greenberger from the Google Elections and Issue Advocacy Team posted the policy for political ads on the Google Public Policy Blog.

Google says it will accept any political ad from any candidate regardless of the political views they represent. The caveat is that the ads must meet Google Editorial guidelines and Google can terminate ad campaigns at any time as usual.

Where Google steps in to limit the political mudslinging from candidates is in its policy of no attacks on an individual’s personal life. Google says:

Stating disagreement with or campaigning against a candidate for public office, a political party, or public administration is generally permissible. However, political ads must not include accusations or attacks relating to an individual's personal life, nor can they advocate against a protected group. So, "Crime rates are up under Police Commissioner Gordon" is okay, but "Police Commissioner Gordon had an affair" is not.

Google also says that political ads can’t advocate against a protected group. Protected groups are considered to be groups distinguished by sex, religion, sexual orientation, disability, religion, color, or nation of origin. We may still have to deal with personal attacks on political TV ads, but at least Google is trying to stop them online.

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Don't be Evil
By arazok on 1/25/2008 3:37:59 PM , Rating: 4
If you really want to 'Do no Evil', ban video ads all together.

Only a moron chooses or changes his vote based on a TV spot. Therefore, TV ads only encourage morons to vote. If you don't want to be evil, you shouldn't do anything to encourage these people to vote.

The undecided voter is the dumbest entity on Earth.




RE: Don't be Evil
By Denigrate on 1/25/2008 3:54:24 PM , Rating: 2
If I hadn't already posted below, I'd rate your post upward. Sadly true.


RE: Don't be Evil
By Oroka on 1/25/08, Rating: 0
RE: Don't be Evil
By Christopher1 on 1/25/08, Rating: 0
RE: Don't be Evil
By eye smite on 1/25/2008 6:25:58 PM , Rating: 1
Oh, you guys mean like when Clinton was in office and you all voted him in a second time. Would really rather have John Kerry the dimwit in office instead? We all stayed pretty quiet when Clinton was in office because we respected the office of the presidency even though the man in it was deserving of more than contempt, like for starters Clinton should have been stripped down, tarred and feathered, and marched through timss square on every network that wanted to cover it. All you people can do is belly ache and moan because, OMG QQ BBQ he's so wrong and dumb and we're so right. Do you really think any politician can save us from themselves? Raise your hand. It's time to shut TFU and wait for the toilet bowl called America to get through flushing us all. What do any of you really know anyways? Jesus protect me from your followers. I'd like to get home in one piece on Sunday after they leave church.


RE: Don't be Evil
By smitty3268 on 1/25/2008 7:16:51 PM , Rating: 4
quote:
We all stayed pretty quiet when Clinton was in office because we respected...


LOL. If impeaching a president is your idea of "staying quiet", then I guess it's a good thing you didn't decide to get nasty.... ;)


RE: Don't be Evil
By eye smite on 1/26/2008 10:56:24 AM , Rating: 1
I didn't see him get ejected out of office, so I guess it was a farce of an impeachment then eh? Oh wait, that means Al Gore the nobel prize winner would have been in office, in hindsight, guess it was the smarter choice to leave a lesser bad in office over a dumber one.


RE: Don't be Evil
By smitty3268 on 1/26/2008 2:55:17 PM , Rating: 2
What are you talking about? So because the Republicans failed to kick him out of office, that means they were being nice all along? I guess we agree on the farce part, at least.

As far as Al Gore vs GW, I do think Gore would have done a better job, yes. But don't call Bush dumb, he's not a dumb person at all. That's just something liberals have cooked up to make fun of him, and he's played along since it makes him look like a man of the people.


RE: Don't be Evil
By robinthakur on 1/28/2008 9:33:20 AM , Rating: 2
So are you saying that to seem like a 'man of the people' in America you must endeavour to make yourself seem barely literate, ignorant and generally ill-informed with regards to world geography and opinion?

Pretty sad view of America if that is what you're saying but kudos to the Republic party for realising their target audience so accurately. Outside of America, has there ever been a less successful American President? Not in my lifetime.


RE: Don't be Evil
By robinthakur on 1/28/2008 9:33:27 AM , Rating: 2
So are you saying that to seem like a 'man of the people' in America you must endeavour to make yourself seem barely literate, ignorant and generally ill-informed with regards to world geography and opinion?

Pretty sad view of America if that is what you're saying but kudos to the Republic party for realising their target audience so accurately. Outside of America, has there ever been a less successful American President? Not in my lifetime.


RE: Don't be Evil
By sweetsauce on 1/25/2008 7:35:33 PM , Rating: 1
Everytime people start saying crap about clinton's presidency, i go back and look at the things he accomplished and the things he didn't accomplish to try and understand where people are coming from. Was the country in trouble while he was president? Did we suffer as a nation while he was president? Try as i might, i just don't see it. History proves the country prospered, our economy had a surplus, and all we had to worry about was him getting some head while in the white house. I'd go back to those days in a heartbeat.

You must be blind or just stupid, clinton was one of the most criticized presidents ever. Republicans did everything they could to try and get him out of office. Only one that gets more criticism now is gw, and last time i checked he deserves it and more.


RE: Don't be Evil
By eye smite on 1/26/2008 10:12:21 AM , Rating: 5
Yes maybe, but taking 10k US marshals off domestic flights, reducing our military by 48% and not staying on top of how other countries viewed or plotted against us, even attacked us ( USS Kole) certainly were an end result of those as you call them prosperous yrs weren't they?


RE: Don't be Evil
By Surak on 1/26/08, Rating: 0
RE: Don't be Evil
By murphyslabrat on 1/26/08, Rating: 0
RE: Don't be Evil
By Surak on 1/26/08, Rating: 0
RE: Don't be Evil
By murphyslabrat on 2/1/2008 12:46:09 PM , Rating: 2
quote:
How many CENTURIES do you think it will take to make Bush's record look good?

No, I think Bush has handled this whole thing in a whackjob manner. However, the deposition of Iraqi's former government was, I believe, necessary. Unfortunately, again, as I see it, the primary motive in this whole deally was to install a puppet government akin to how Saudi Arabia had been: giving us oil for almost nothing.


RE: Don't be Evil
By Pythias on 1/26/08, Rating: -1
RE: Don't be Evil
By smitty3268 on 1/26/2008 4:46:25 AM , Rating: 2
Does anybody have a link to the post where he endorses child molestation? I'm serious, it comes up every time he posts here and I'd like to see for myself if it's warranted.


RE: Don't be Evil
By Pythias on 1/26/2008 8:42:30 AM , Rating: 1
http://wap.dailytech.com/mobile/Comments.aspx?news...

quote:
forcible rapes that would disappear were we to legalize adult/child sexual relationships


May he burn in hell.


RE: Don't be Evil
By smitty3268 on 1/26/2008 3:07:57 PM , Rating: 2
That's a pretty bad post, all right. Although it almost sounded to me like he had been abused himself as a child? He clearly has some serious issues.