backtop


Print

Google extends "do no evil" into the 2008 election campaign

Google's open policy of "Don't be evil," may get one of its first tests in the 2008 campaign with online advertisements through its AdWords network.

The political mudsling and personal attacks against one candidate by another seem to get worse each year. Politicians and their campaign managers know that one of the best and easiest ways to reach potential voters is online. One of the most effective forms of online advertisement is Google AdWords.

Google recently laid down the law when it comes to political ads placed on its massive ad network. Peter Greenberger from the Google Elections and Issue Advocacy Team posted the policy for political ads on the Google Public Policy Blog.

Google says it will accept any political ad from any candidate regardless of the political views they represent. The caveat is that the ads must meet Google Editorial guidelines and Google can terminate ad campaigns at any time as usual.

Where Google steps in to limit the political mudslinging from candidates is in its policy of no attacks on an individual’s personal life. Google says:

Stating disagreement with or campaigning against a candidate for public office, a political party, or public administration is generally permissible. However, political ads must not include accusations or attacks relating to an individual's personal life, nor can they advocate against a protected group. So, "Crime rates are up under Police Commissioner Gordon" is okay, but "Police Commissioner Gordon had an affair" is not.

Google also says that political ads can’t advocate against a protected group. Protected groups are considered to be groups distinguished by sex, religion, sexual orientation, disability, religion, color, or nation of origin. We may still have to deal with personal attacks on political TV ads, but at least Google is trying to stop them online.





"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation




Latest Blog Posts
The Best Android Apps
Saimin Nidarson - May 20, 2017, 6:16 AM






botimage
Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki