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Print 10 comment(s) - last by shaidorsai.. on Aug 3 at 6:48 AM


  (Source: rack.1.mshcdn.com)
It will roll out to all 7,000 locations over an 18-month period

Google has conquered search, email, maps, smartphone operating systems -- and now, it will take over your local Starbucks. 

Google and Starbucks have announced a new partnership where all Starbucks coffee shops in the U.S. will feature Google's Wi-Fi network.

There are about 7,000 Starbucks establishments in the U.S., and Google will supply each one with Wi-Fi over the next 18 months (starting in August). 

According to Google, this will make Starbucks' Wi-Fi about 10 times faster than before. For those with Google Fiber, it will be about 100 times faster. 

“Google has always invested in projects that help the Internet grow stronger, including projects that make Internet access more affordable and more widely available. We hope that speedier Internet will make the time customers spend at Starbucks even more enjoyable and productive,” said Kevin Lo, the General Manager of Google Access.

The companies will also work with Level 3 Communications, which is an international telecommunications company that will upgrade existing Wi-Fi devices and will manage in-store connectivity.

Google has been looking to spread its Wi-Fi everywhere. Just earlier this month, it said it wanted to bring free Wi-Fi hotspots to 31 public areas around San Francisco. Before that, Google put money into free Wi-Fi in Mountain View, Calif.; Boston's South Station, and New York's Chelsea neighborhood

Sources: Google Official Blog, Starbucks



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Yeah...
By lifewatcher on 7/31/2013 1:22:05 PM , Rating: 1
I just can't wait for Google to become my ISP, so I can had it over all my traffic/search details, regardless of my choice of search engine.




RE: Yeah...
By mackx on 7/31/2013 2:04:48 PM , Rating: 5
if google gives me fiber then (to quote) "Google can datamine my ass for all I care "


RE: Yeah...
By xti on 7/31/2013 3:48:40 PM , Rating: 4
+1
fiber is good for you.


RE: Yeah...
By Wolfpup on 8/1/2013 11:28:46 AM , Rating: 2
Haha yeah, I mean I'm horrified by police states, but this is different, but if Google gives me free or cheap internet service, I'll use it...I mean the other ISPs of course are collecting data too so not much difference.


RE: Yeah...
By sprockkets on 7/31/2013 5:17:54 PM , Rating: 2
People pay for Google fiber - when's the last time you paid for search?


RE: Yeah...
By Shig on 7/31/2013 8:14:11 PM , Rating: 2
I think it's time the US got a good telecom. Google Fiber, Google TV, Google Wifi...watch your back AT&T.


The Last Mile...
By NicodemusMM on 7/31/2013 3:30:54 PM , Rating: 3
I'm left wondering who Google is leasing lines from since it doesn't have infrastructure to all Starbucks locations. I'm willing to bet that AT&T isn't being left out in the cold... they're just being pushed off-stage while still supplying services to Google.




RE: The Last Mile...
By morgan12x on 7/31/2013 5:40:17 PM , Rating: 2
Level 3 is supplying all of the new connectivity. It is part of the contract. Some of the "last mile" connections will be through off-net providers but the backbone and content delivery is all Level 3.


RE: The Last Mile...
By shaidorsai on 8/3/2013 6:48:53 AM , Rating: 2
Yeah except Level 3 and everyone else in the country still rides on ATT or Verizon fiber...especially at the local level. It's called "dark fiber sales"...you can read about it in plenty of online sources. Level 3 does not own nationwide fiber back bones or switching capable of inter connecting 7000 stores either...


Finally!
By Apone on 8/2/2013 6:10:27 PM , Rating: 2
It always bugged me why SBUX always had painfully slow wi-fi service (160-180 kbps) which meant studying (Lynda.com), getting work done away from the office (VPN), and video games was questionable. Glad to see Google jumping in!




"This is about the Internet.  Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis














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