Despite rampant commercial success, having a stock price of
over 700 dollars, the wildly successful top internet search engine,
possibly the top free email
service, a new cell phone
OS, and a constant stream
of new services
that equate to internet market domination, Google has never seemed quite as
evil as some big
companies. The company has always preached a strongly altruistic
philosophy. Its goal is to "to organize the world's information and
make it universally accessible and useful" and its often used slogan is
"Don't be evil".
Now Google is looking to not just avoid being evil, but possibly do something
really helpful for mankind. Google has launched
an initiative called RE<C, which stands for Renewable Energy Cheaper
than Coal. The plan looks to eliminate worldwide reliance on dwindling
fossil fuel supplies by developing renewable resource technologies to the point
where they are cheaper than traditional fossil fuel power.
Google is looking to give consumers and businesses a good reason to ditch oil
and coal for renewable energy.
Google has a personal interest in energy as its data centers use a lot of it and
millions of users spend countless watts of computer power, finding sites via
Google's search engine.
Its initial investment efforts will be in advanced solar thermal power, wind
power technologies, and enhanced geothermal systems. Google notes,
though, that it will also actively pursue any other breakthrough sources of
Google has not disclosed exactly how much it will invest into the new venture,
but it has announced its first project -- to build 1 gigawatt of renewable
energy capacity (enough power to power San Francisco) -- is cheaper than the
generation costs from coal. Google is looking to hire top engineers and
researchers to aid in this project. Much of the funding for the
initiative will go to this Google driven project.
Additional funding for the initiative will be channeled in the form of
strategic grants and investments into organizations and individuals who are
developing cheap renewable power. Companies, R&D laboratories,
and universities all have a shot at the money.
So far Google has targeted two firms. The first is eSolar
Inc. (PDF) who specializes in solar-thermal power. This company is
highly regarded by Google as breaking new ground in providing utility scale,
cheap solar power.
The second sponsored company is Makani
Power Inc. (PDF). This company has the (literally) lofty goal of
collecting high altitude wind energy. According to the company, if only a
fraction of this energy, high altitude air streams driven by solar radiation,
could be captured it would easily provide for all the worlds current power
Google is joining the push for carbon neutrality, which aside from lower carbon
emissions, also lowers a broad array of other industrial pollution by lowering
Google has stated that it is extremely committed to a green vision of the
These moves follow other do-good projects from Google, seeking to advance
mankind, including a trans-Pacific
cable-line and a 30m USD moon
challenge. This initiative is by far Google's largest and most
ambitious project of this kind, though. It should be interesting to see
how the power of this giant can affect the energy industry. Google is not
the only brainy organization looking to help solve energy woes, though -- The
University of Oxford just released a significant plan on how to both cut energy usage
and save money.
quote: Its not....its actually a politically created crisis....such as global warming.
quote: So exactly what is your gripe with Global Warming and Energy conservation?
quote: there are certain laws in place which protect the society as a whole at the expense of the individual.
quote: No one is asking you never to drive a Gasoline car anymore, but it makes no sense for someone to drive a gas guzzling SUV by themselves in traffic.
quote: It it beyond logic and reason that people consider a hybrid suv car, Ford Escape or Toyota Camry hybrid?
quote: The statement that oil is a finite resource and will soon be gone has been made every 10 years, for about 100 years now. The truth is, our oil reserves are higher now than they ever have been. There is no shortage of oil - but rather a limitation on where we can drill for oil due to the left wing environmental lobbiest.
quote: People in that field are not naive, you know.
quote: It doesn't really work like that in the real world. In reality, the oil production will decline for a long period before it "runs out."
quote: mdogs444 must believe a 200% increase oil prices in 5 years is good for us and our economy.
quote: The oil companies operate in their own self interest, not in the interest of Americans.
quote: From this we'll get policies that don't benefit Americans and it will continue because WE DON'T HAVE ALTERNATIVES.
quote: The world must look like a truly magical place to someone who thinks like you.
quote: Why did the US invade Iraq?
quote: Why does George W Bush refuse to answer the question "why did you invade Iraq"?
quote: Why is it that when the US did invade Iraq, among the first targets for capture were oil wells?
quote: Why is it that the US are (it seems) gearing up to invade Iran?
quote: One reason is because they are allowing communist countries in the UN, such as Hugo Chavez & Venezuela.
quote: feel bad for the citizens of Venezuela who are tossing out their personal liberties until they have nothing left.
quote: 1)There was, and remains, no justifiable reason to invade Iraq. That's why the UN attempted to stop the war going on.
quote: 2)It is utter hypocrisy to site anything to do with the UN (weapons inspectors, for example) as a reason for going to war, given the US' extremely contemptuous attitude to the UN in general.
quote: 3)If there is, or ever was, any evidence of WMDs in Iraq, I've yet to see it. Please provide links, if such things exist.
quote: 4)You not trusting communism is not sufficient reason for invading a country. I don't trust you either, to be brutally honest.
quote: 5)Bush refusing to justify the invasion of Iraq (to an Irish journalist, if you must know. The name escapes me just now, but she was thrown out of the press briefing for daring to mention such a thing) is extremely relevant. He may not have made the decision single-handedly, but he is president, and as such has overall responsibility - if he can't justify it, then there's something very seriously wrong. Killing tens of thousands of people is something you need to be extremely sure about; not having answers at this stage just isn't good enough.
quote: Seeing as how I dont really care if you trust me or not, as Ireland is just another dot on the map in Europe and not a major player to begin with. I guess after Hitler, the Russian Cold War, and the Cuban Missle Crisis, we still don't have a reason not to trust Communist countries. Sigh.
quote: I thought it was particularly interesting how you put a sigh in there at the end, as if to say that I'm the idiot in this situation.
quote: I suppose if you count anyy sort of gas weapon then yes, you're right. Most people, however, think WMDs= large scale nuclear, chemical or biological weapons.
quote: there has been an utter failure to establish democracy
quote: when was there ever a suggestion that Iraq would invade the US?
quote: You just said, essentially, if we don't like what they're doing we'll ignore them. Which, correct me if I'm wrong, is one of the main reasons given for invading Iraq.
quote: so hopefully you'll try and defend Guantanamo bay
quote: Goes to show the tide of general opinion, I think).
quote: The president is the head of state, and has ultimate responsibility.
quote: He was holding a press conference, and had a journalist thrown out and permanently banned from all future press briefings for daring to ask for a solid reason for the war.
quote: Much like you ignoring my point about UN inspectors in Guantanamo, really.
quote: Oh, except for the one about me being form Ireland, therefore my opinion not being valid. I guess that doesn't strike you as a somewhat racist view?
quote: Or *sigh*, which I personally prefer, but whatever.
quote: In fact, many are claiming that the Bush administration knew before the invasion that there were no WMDs
quote: We are, without a shadow of a doubt, going to run out of oil at some stage.
quote: but it would be extremely nice if "mdogs444" could tell me what exactly he means when he says that the US "hasn't stolen or taken control of any oil". What the hell was Iraq all about then?
quote: But the big questions in response to your statemets are: when will it happen? and, is it worth altering our entire economy when we know it wont happen soon?
quote: I can understand how doing something drastic over nothing may not be worth it, but it seems to me that it's in human nature that people only start taking action when something bad happens.
quote: The price of crude oil per barrel is a shell game, much of which can be attributed to Wall Street. The recent price increase of oil from $60-100 per barrel is really not because of supply & demand.
quote: Supply and demand dictates that you can charge whatever the market will bear. It seems that we can bear quite a lot. If gas went to $5 tomorrow, would you stop driving?
quote: I know, i say we should ban gas engines right now, so we dont have to worry in another 199 years. And im not sure where you get this "next generation" plant stuff...because even plants as they are, are about the cleanest form of mass energy that we can produce as is.
quote: I dont peg all environmentalist in a blanket, but its a fact that they are the ones responsible for the "energy crisis" hype, as well as major contributo to the decrease in US manufacturing.
quote: Today's world is not filled with "smart" people, but people with the "knowledge" of how to rape a helpless woman (Mother Earth) and an all-consuming gluttony that drives them to rape and rape again, never stopping an endless gang rape.
quote: . . .its often used slogan is "Don't be evil".
quote: Thread Godwined on the very first post?!?!