Print 14 comment(s) - last by marc60.. on Oct 1 at 3:03 AM

Logitech's upcoming Google TV set-top box, the Logitech Revue  (Source: Logitech)

Google's Chrome OS is reportedly coming to soon-to-be-announced tablets this fall.  (Source: Tablet PC Review)
Competitors strategies mirror in TV market mirror their strategies in the smart phone market

Google is working with software partners and hardware manufacturers to bring the company's upcoming Google TV service to U.S. customers this fall, Google Chief Executive Officer Eric Schmidt announced Tuesday.  The news came at the IFA consumer electronics trade fair in Berlin.

With the device Google is opting for much the same approach that it uses with Android -- create a cross platform product that works with a variety of hardware vendors' products.  Google TV in its current form is based on Android OS 2.1, though it's possible an Android 2.2 "Froyo" update could be in store by launch time.  The special Google TV Android 2.1 distribution comes packed with Flash 10.1 and Google's Chrome browser.

Logitech is one OEM that has announced that it will be bringing a Google-powered set-top box to market.

Google TV in its present state will encompass software to deliver internet video to your TV, potentially including paid rentals.  Google will not produce content on its own, so it's acting as an aggregator and distributor.  Mr. Schmidt comments, "We will work with content providers, but it is very unlikely that we will get into actual content production."

Competing with Google TV will be the recently announced Apple TV set-top box.  Apple TV will offer streamed internet video, internet-hosted pictures, and streaming rentals.  The revised version of the device is ditching the hard drive, shrinking dramatically, and dropping in price to $99 USD.

Much like Google is following its approach in the smartphone market, Apple is following its own smartphone approach when it comes to Apple TV.  Apple TV is not a software solution available to other electronics makers.  Rather it's a closed-loop, single-package hardware/software solution much like the iPhone.  And much like the iPhone Apple will only be allowing select applications on its device, versus Google's more open approach to embracing a broad variety of online video and image sources.

It remains to be seen how either service fairs.  Apple TV thus far has posted relatively low sales -- an unusual blip for the Cupertino, California-based company.  Sticking with a closed-system single-model approach recently helped the iPhone get passed by Android in the U.S. and Apple runs similar risks with Apple TV.  Google TV, on the other hand, has enormous potential, but remains unproven and many details about it are unknown.

For both companies the allure of having a TV offering is the potential of capturing part of the video rental business which made $6.5B USD in 2009 and the television advertising business, which drew $180B USD in revenue last year.

In related news, Google is apparently opting primarily to push its upcoming Chrome operating system, a Linux distribution built around the company's Chrome browser and web-applications, for larger tablets to directly compete with the Apple iPad.  Tablets running Chrome OS are expected to launch this fall

Google currently is using Android OS, the U.S.'s leading smartphone OS for its mobile internet device (MID) efforts such as the upcoming Samsung Galaxy Tab (7-inch) and the currently available Dell Streak (5-inch).  Devices smaller than approximately 10-inches tend to be classified as MIDs, while larger devices are classed as tablets (like the iPad).  That distinction will apparently determine when the device will get Chrome OS or Android OS.

The company also plans to push Chrome OS in the netbook arena.

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9.7" is greater than 10"?
By Denigrate on 9/7/2010 2:59:06 PM , Rating: 2
I guess this is the new math?

RE: 9.7" is greater than 10"?
By JasonMick on 9/7/2010 3:06:06 PM , Rating: 3
9.7" is greater than 10"? I guess this is the new math?

I assume you're referring to the iPad?

The point is that smaller form factors (roughly 5-inch, 7-inch) will probably use Android OS, while larger ones (roughly 10-inch, 12-inch) will likely use Chrome OS.

Will 12.1-inch still use Chrome? Yes.

Will a 9.7-inch tablet still use Chrome? Yes.

Would a 5.1-inch tablet likely use Android? Yes.

You get the picture hopefully....

By theArchMichael on 9/7/2010 4:14:16 PM , Rating: 2
Which seems logical, because larger devices will probably have more processing power than a smartphone... but I hope that Android apps will run on Chrome OS. Or at least that they will be easily ported, or maybe use a similar SDK. There are some pretty nifty apps for Android, that I think would still be relevant on a device that size.

RE: 9.7" is greater than 10"?
By Denigrate on 9/7/10, Rating: 0
RE: 9.7" is greater than 10"?
By bhieb on 9/7/2010 5:57:46 PM , Rating: 3
Devices smaller than 10-inches tend to be classified as MIDs, while larger devices are classed as tablets (like the iPad)

Think he was referring to this Mick. The sentence does not make sense since you said smaller than 10" are called mids while larger are tablets. Fine, but the iPad is 9.7 and by your definition it would be a mid NOT a tablet.

How about you thank him for catching your lack of editing instead of being a douche as normal.

RE: 9.7" is greater than 10"?
By teng029 on 9/8/2010 1:38:43 AM , Rating: 2

RE: 9.7" is greater than 10"?
By Tony Swash on 9/7/2010 7:24:20 PM , Rating: 1
You get the picture hopefully....

But will the consumer :)

I doubt it.

Where is Hulu!?!
By theArchMichael on 9/7/2010 4:19:47 PM , Rating: 2
Hulu needs to hurry up and finish their Android and other mobile apps. If these pay only services catch on (because of convenience or whatever) the content providers might just go for the bigger pot of money and not allow Hulu to show their shows for ad-money (which I assume is less).

It would be great if the Hulu apps they do don't need flash 10.1 either... because any Android phones with ARM6 based processors can't use Flash 10.1 because of ARM7 native code supposedly.

fair != fare
By mfenn on 9/7/2010 4:31:03 PM , Rating: 2
That is all.

Chrome vs Android
By Marlowe on 9/7/2010 5:37:51 PM , Rating: 2
So all the cell phones, Google TV and that 7" tablet run Android OS. Do we really need Chrome OS? Maybe would be better to focus on one platform, like fruit company. We'll see I guess.

By Jason H on 9/7/2010 6:27:21 PM , Rating: 2
You'd have to balance it very carefully to put it on top of a modern TV.

By StinkyWhizzleTeeth on 9/8/2010 7:03:24 PM , Rating: 2
That is interesting conjecture about Chrome OS. However I'm leaning towards the idea that Chrome OS is for 5-10" Tablets. In January 2010 Google released concept designs for Chrome OS, and for the Tablet category they listed 5-10" Tablets.

It's pretty fuzzy on how much overlap there will be, and it makes sense to me to have some for those outlying consumers. We have heard that Android 3.0 will be "tablet optimized", but that may just mean they're adding capabilities for 5-7" cell phone capable MIDs which would be for outlying consumers.

I imagine Chrome OS will be optimized for Tablets, as opposed to MIDs, because Tablets will generally be used in places that have Internet that is uncapped, cable fast, cheap, and always available. Although people with deep pockets will be able to afford 3G/4G capable Chrome OS hardware and high cap mobile data services, but they're relatively few and it seems to me that it will be that way for quite some time to come. MIDs will be targeted by Android.

Part of my reasoning for this is that this would allow Chrome OS based Tablets to be optimized for faster hardware, because Tablets can be larger (read:better cooling), and less portable (read:no full day charge). So a Chrome OS device could use AMD's new Ontario APU. Or we could see a bifurcation of ARM CPU's where 40nm process is used to introduce a next generation ARM CPU (A10?), and then when that CPU is shrunk to a 28nm process it would find its way into Android cell phones.

This would be advantageous to Google because they could optimize Chrome OS and Android for different generations of ARM CPU's. And it would probably be easier to transfer many of those optimizations to Android. It would make Google's operating systems more efficient. The more efficient the hardware/software, the more it can compete and encroach upon areas that are traditionally covered by more tradional hardware/software providers (read Microsoft/Apple/Palm).

Media PC Questions. Answers?
By feraltoad on 9/10/2010 2:11:45 AM , Rating: 2
Will Google offer some sort of stand alone software for PCs to take advantage of Google TV (like Boxee)? How tied to Android is it? Will Chrome OS feature Google TV, almost like Media Center in Windows7? Currently Netflix integrates well with Win Media Center and programs like PowerDVD play nice with WMC, too. Why do I need a little Google TV box when I already have a big clunk power wasting box?

By marc60 on 10/1/2010 3:03:22 AM , Rating: 2
I like Apple TV, and I think they will definately do well, but once again the clear winner here will be Google. I don't think many people will buy the logitech set top box at $299, but most TV's I believe will come pre-loaded with the hardware in the future anyway...

"This is about the Internet.  Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis

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