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Google TV set top box in tests with Dish Network

Advertisers started with traditional media like newspapers, TV, and magazines. As the internet became a more important piece of the daily lives of consumers, advertiser started flocking to online advertisements. 

Today online advertising is a massive moneymaker with Google sitting at the top of the heap. As the internet moves to other platforms like mobile phones and TVs, Google is making moves to ensure that its advertising program is ready. There are a number of devices and platforms that bring internet content to the TV screen in homes around the world. The type of content that can be accessed in the living room varies greatly and includes streaming move rentals, TV shows, and social networks.

Google, Intel and Sony are all teaming up on a push for a new set top box called Google TV reports the 
New York Times. Google TV is looking to bring internet content to the TV via set top boxes and integration directly into TVs.

Google is clearly looking to get its foot in the door in the market so it can reap the money to be earned form more advertising viewers. Sony will benefit by getting TVs with the advanced internet access functionality into homes first. The hardware to make the magic happen will be the popular line of Intel Atom processors.

Google and its partners are looking to Logitech for accessories to go with the Google TV system. Logitech is reportedly making a new remote control for Google TV that has a small keyboard built-in. Logitech already makes one of the best selling lines of universal remotes around with its Harmony universal remote controls.

Google TV will run the Android operating system and the browser used will of course be Chrome. The service will reportedly be open to outside developers with Google providing a SDK in an attempt to get developers to adopt the Google TV platform and design applications for it. People with knowledge of Google TV tell the 
NYT that the project has been going for months. Google is said to be running a limited test of the service with Dish Network already. Reuters reports that Google, Intel, and Sony offered no comment on the project.

One person close to the project told the 
NYT, "Google wants to be everywhere the Internet is so they can put ads there."

There are already a number of devices on the market that are capable of providing access to web content in the living room. In 2008, Intel announced the development of a new SoC that promised to bring internet to the TV screen and the Yahoo Widget channel was the first service to use the SoC. The Yahoo Widget channel provides users small applications that run at the bottom of a TV screen providing things like weather and sports scores.

Apple has its Apple TV device, which has not been successful. More recently, Netflix has been teaming up with several makers of game consoles and set top boxes to provide access to its streaming movie rentals. One of the first dedicated boxes for the TV that could stream Netflix was the Netflix Player from Roku.

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Anyone Else
By Reclaimer77 on 3/18/2010 10:31:20 AM , Rating: 5
Tired of being raped by the cable company for mediocre programming REALLY excited about this ?

RE: Anyone Else
By acase on 3/18/2010 12:00:14 PM , Rating: 3
Count me in. I'm a little wary of google taking over the world, but as long as they are saving me money and innovating at the same time I'm all for it!

RE: Anyone Else
By dusteater on 3/18/2010 12:16:02 PM , Rating: 2
I am NOT excited about this. Oh boy, two of the most evil companies int he world, Google and Sony coming together. Great.

No thanks. Microsoft MediaRoom 2.0 for me. I will never use a Google product or service.

RE: Anyone Else
By Reclaimer77 on 3/18/10, Rating: -1
RE: Anyone Else
By The0ne on 3/18/2010 12:33:15 PM , Rating: 2
If you are using the internet, you are using Google idiot.

That makes almost no sense at all!

RE: Anyone Else
By Reclaimer77 on 3/18/2010 12:37:28 PM , Rating: 3
Claiming you can surf the net without having anything to do with Google is a fallacy. Even if you avoid the search side of their business, you can't avoid coming across sites with their ads or having traffic, at some point, routing through their servers.

The only way to have "nothing" to do with Google is simply to not use the 'net. How does this make no sense to you ?

RE: Anyone Else
By The0ne on 3/18/2010 12:59:52 PM , Rating: 2
I will never use a Google product or service.

Again, comprehension on your part please. An insinuating Internet is Google is like Al Gore invented Internet.

And when I say it doesn't make sense I'm referring to your coments, like this latest one...

"The only way to have "nothing" to do with Google is simply to not use the 'net"

Are you serious in thinking this? Where's porkpie, I bet he thinks the same as you. At least consider for a nanosecond what the Net provides for users without Google.

RE: Anyone Else
By invidious on 3/18/2010 2:12:49 PM , Rating: 3
At least consider for a nanosecond what the Net provides for users without Google.

RE: Anyone Else
By Reclaimer77 on 3/18/2010 2:33:34 PM , Rating: 2
Again, comprehension on your part please. An insinuating Internet is Google is like Al Gore invented Internet.

Of course I didn't mean Google IS the net. I just wanted to point out how absurd it was to see someone post, on the Internet, that Google was "evil" and that he wouldn't use them. Like it or not we interact with Google on the Internet every day whether or not we know it.

RE: Anyone Else
By omnicronx on 3/18/2010 2:46:50 PM , Rating: 3

Google = Corporation

Corporation = Greed

Greed = Evil..


Google = Evil..

Then again by the OP's logic, he should stop using the internet, as all the major players in the industry are there to do one thing, make money.

RE: Anyone Else
By dark matter on 3/19/2010 9:57:27 AM , Rating: 2
Sorry to burst your bubble but not everyone interacts with Google everyday. I for one have analytics blocked in my host file as I am sure others like me do.

Now unless I use gmail or Google how do you suppose I am interacting with Google? If you mean the Google ads on the side, again I have those blocked via my hosts file not to mention ad blocker.

Agreed it is difficult to avoid Google but it's certainly not impossible like you make it out to be.

RE: Anyone Else
By Fritzr on 3/20/2010 3:09:03 PM , Rating: 2
You can even use Google search without supporting Google by using a filtering service like that returns only the unpaid search results.

You get the search result and Google gets zero ad exposure.

RE: Anyone Else
By inighthawki on 3/18/2010 2:04:03 PM , Rating: 3
you can't avoid coming across sites with their ads or having traffic, at some point, routing through their servers.

Yes but there is a BIG difference between something like ads being shown on a page and the person browsing the web actively choosing to use a service. Just because something is slipped in the mix doesn't mean you are "using it".

RE: Anyone Else
By rmclean816 on 3/18/2010 2:12:45 PM , Rating: 3
i just felt i needed to add something.

dur dur dur dur dur dur dur dur dur

RE: Anyone Else
By MrBlastman on 3/19/2010 9:46:46 AM , Rating: 2
You are a one trick pony. I've seen you use that same line practically twice in the same day (maybe more).

Perhaps you like talking about yourself?

RE: Anyone Else
By omnicronx on 3/18/2010 2:38:08 PM , Rating: 2
So.. because I am viewing Google adds, I am somehow 'using Google'..

Sorry, I don't click on those adds so I am not 'using' anything.

I saw an Ashley Madison ad my screen last night, am I 'using' that service too?

RE: Anyone Else
By Shining Arcanine on 3/19/2010 6:55:32 AM , Rating: 2
You can use adblock.

RE: Anyone Else
By porkpie on 3/18/2010 12:37:25 PM , Rating: 2
If he uses an alternate search provider, and blocks AdSense is that true?

Last I checked, Google still doesn't own all the world's routers.

RE: Anyone Else
By The0ne on 3/18/2010 2:11:21 PM , Rating: 2
I stand corrected, you don't agree with Reclaimer :D Phew.

RE: Anyone Else
By Suntan on 3/18/2010 12:19:30 PM , Rating: 2
Not really. There are already umpteen different flavors of this type of device that are either out already or about to be launched any day. Don’t really see why we need yet another one.

How about we put effort towards getting all the content providers to use the same video format (preferably not Silverlight or Flash) and standardize on supporting metadata standards so that the various players can play all the content that is available with less hassle.


RE: Anyone Else
By Reclaimer77 on 3/18/2010 12:24:04 PM , Rating: 2
Not really. There are already umpteen different flavors of this type of device that are either out already or about to be launched any day.

Like what, Apple TV ? lawl

Don’t really see why we need yet another one.

Because we, the consumer, are not satisfied with current offerings. Time will tell who missed the mark and if Google hit the home run.

RE: Anyone Else
By Calin on 3/19/2010 5:08:54 AM , Rating: 2
The world was full with personal media players before the iPod appeared (there were so many, we didn't need any new one).
Also, the world was full of mobile phones before the iPhone, the world is full of cars, so why do we need new models?
Competition is good, and anything that improves it benefit the consumer (i.e. YOU).

RE: Anyone Else
By Spivonious on 3/18/2010 1:26:17 PM , Rating: 2
Totally agree. This device does nothing that my HTPC doesn't already do. Heck, it doesn't do anything more than any computer with a web browser and a TV out can't do.

RE: Anyone Else
By Calin on 3/19/2010 5:13:38 AM , Rating: 2
As of your HTPC...
That GoogleTV box does the same as your HTPC, but it might be cheaper (and with lower performance) and it might be closer to zero maintenance (which your HTPC probably isn't - you might love to tinker with it, but most people wouldn't be able and willing to do it).
As for any computer with a web browser and TV out... you can't restart your computer while people look at TV, you probably don't have enough performance to both game AND watch TV, you might have your computer in a room and the TV in another, and so on.

RE: Anyone Else
By Spivonious on 3/19/2010 9:35:08 AM , Rating: 2
Actually the HTPC has been very stable since I got it all set up the way I want, but I do see your point.

But I have to wonder who will buy this. AppleTV has been around for a while and it's not exactly popular.

RE: Anyone Else
By omnicronx on 3/18/2010 2:30:16 PM , Rating: 2
I don't see how this a cable/sat replacement... Without content providers, this will be nothing but a Android/PC experience on your TV.

Taking things further, while some of the smaller companies out right now with similar setup boxes have thing like access to Hulu, you have got to be kidding yourselfs if the big 3 (ABC,FOX,NBC all stakeholders in Hulu) would ever allow such a thing for a large company like Google. Even Apple TV already has such deals via iTunes and has not really caught on.

I just don't see how this business model will attract any more viewers or add revenue for the content providers that are currently pretty happy with cable and sat providers, and as such, I see absolutely no incentive.

In otherwords it seems like at launch, this will be nothing more than a glorified android experience, with perhaps some Sony content mixed in. I'm not saying its a bad idea, quite the opposite actually, but I have a feeling this will be more of an extension of your current TV experience, not a replacement.

RE: Anyone Else
By Gul Westfale on 3/18/2010 6:11:21 PM , Rating: 1
i have been using the internet exclusively to watch TV, as my PC is hooked up to a 26" HDTV. i like deciding what i want to watch and when much more than the constant ads and shitty reality shows i get from normal TV.

i am afraid though that google isn't doing this for the good of the world, they naturally have to make a profit as well. this will come from ads, of course... so what exactly will distinguish google TV from the crap we already have?

RE: Anyone Else
By Reclaimer77 on 3/18/2010 7:15:47 PM , Rating: 2
There is a big difference between "ads", and the 5 minute long commercial breaks we have now. But for now we don't have the info to make any assumptions.

RE: Anyone Else
By Gul Westfale on 3/18/10, Rating: 0
RE: Anyone Else
By Calin on 3/19/2010 5:15:42 AM , Rating: 2
I remember a time when a "commercial break" during a good movie was hardly enough for a restroom break. Now I can wash all dishes during one of the breaks.

didn't we make an agreement?
By inperfectdarkness on 3/18/2010 10:18:00 AM , Rating: 5
...that every time you post pics of an attractive woman on dailytech articles/ have to link to high-res images of said pics?

RE: didn't we make an agreement?
RE: didn't we make an agreement?
By Alphafox78 on 3/18/2010 1:30:37 PM , Rating: 2
why is she in the kitchen?

RE: didn't we make an agreement?
By Blood1 on 3/18/2010 2:12:31 PM , Rating: 5
Because she's a woman! DUH!

By Bookworm777 on 3/20/2010 5:46:44 PM , Rating: 2
She's Melissa Puente, a Cybergirl from, I think, 2005.

By MrBlastman on 3/18/2010 10:12:51 AM , Rating: 5
Of the Google girl is needed for proper analysis. Better yet, throw her in the ring versus the Firefox girl and have them jello or mud wrestle.

RE: Moar!...
By acase on 3/18/2010 12:26:11 PM , Rating: 4
...and to clarify less is moar.

By PAPutzback on 3/18/2010 1:02:03 PM , Rating: 2
Justified played on FX tuesday. I forgot to set it to record. So I went hunting assuming that FX or Hulu or LetMeWatchThis would have it available. No one. I ended up finding a torrent for it. Great Show BTW.

But if this is just going to be another portal to watch video like Hulu and the others than I might as well stick with an HTPC so I can get torrents.

By PAPutzback on 3/18/2010 1:03:59 PM , Rating: 2
And I also don't have anymore HDMI ports available on my AVR.

By Calin on 3/19/2010 5:17:26 AM , Rating: 2
unbold this

By Calin on 3/19/2010 5:18:02 AM , Rating: 2
check end bold

Best part about this announcement?
By nafhan on 3/18/2010 10:47:28 AM , Rating: 2
The best part of this announcement is that Logitech is making the remote control. Why Sony, though? I equate Sony with decent products that are way overpriced, which doesn't seem to mesh with how Google normally does stuff.

RE: Best part about this announcement?
By TerranMagistrate on 3/18/2010 11:12:47 AM , Rating: 2
Sony does arguably represent the highest-end brand name manufacturer of LCD HDTVs on the market despite getting most of their panels from Samsung.

By Anoxanmore on 3/18/2010 12:03:51 PM , Rating: 2

A la carte
By jugraham on 3/18/2010 4:00:00 PM , Rating: 2
As long as Google offers A La Carte programming sign me up! I am tired of the cable and satellite companies forcing me to pay for a bunch of channels I don't watch or care to watch.

Google are you listening?!

RE: A la carte
By Shig on 3/18/2010 4:33:59 PM , Rating: 2

The ONLY channels I want to watch are sports. Every single other show that I like can be watched for free on the internet through HULU or another site like it.

MAYBE HBO and Showtime, but my library usually gets those shows on DVD are a while. So if I wait I can get those for free too.

By Smilin on 3/18/2010 11:25:32 AM , Rating: 2
My series 3 tivo is 4 years old now and I've still got no compelling reason to go to anything else.

By alanore on 3/18/2010 11:32:07 AM , Rating: 2
Looks like Google will have to play catch up with Boxee.

Boxee is already in beta, with 1st gen hardware. Personally I use and love Boxee, so I'm probably going to be a bit bias, but on the back of Googles recent performance, buzz, wave and Nexus One. Google seems to be producing good/great products but totally missing the zeitgeist. So does Google actually have enough brand power, to get these into peoples home, when apple has already failed.

Great idea....
By rolodomo on 3/18/2010 1:00:43 PM , Rating: 2
Plus they have the heft to compete with the service providers, who are in the driver seat regarding internet-to-tv.

Will we finally get ala-carte out of this?

Multi-touch TV?
By 440sixpack on 3/18/2010 1:10:00 PM , Rating: 2
Next up - multitouch TV screens. Will bring a whole new level of interaction with "adult entertainment". ;-)

Ballot box???
By inighthawki on 3/18/2010 1:58:43 PM , Rating: 2
Google TV will run the Android operating system and the browser used will of course be Chrome.

The consumers should really be given a choice about which browser they want to use. I demand a ballot box for browser choice. EU needs get on top of things...

We need ISP competition
By Ananke on 3/18/2010 4:27:38 PM , Rating: 2
US actually needs ISP competition. As far as TV broadcast companies are also players in ISP, everything will be expensive. The easiest way to create competition was with Radio frequency auction - there is a reason why the same players bought all of the frequencies and of course they don't do anything - just keeping their monopolies to the final customers.

So, Google box will change nothing - it may position Google in internet delivered media through some kind of market space similar to Apple's store, but that's all. And if the final client /me and you/ have expensive internet with a monthly usage cap - nothing matters, since the client will not be able to use Internet in any meaningful way.

Dump SONY!
By toyotabedzrock on 3/18/2010 4:33:18 PM , Rating: 2
Sony will ruin this for Google with there DRM crap and making sure you can only access some content.

Not a gateway?
By rhitu on 3/19/2010 5:14:55 AM , Rating: 2
TV advertising will be a tough market for Google to crack considering that the standard model is content providers subsidizing content via TV ads and they'd be loathe to have a new entrant. Would have expected the Motorola Android gateway with integrated service guide etc especially in light of Motorola's division integration. The approach is discussed in detail at

"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken

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