It cost Google a total of $90 million to settle the 'click fraud' case
Google has agreed to shell out $90 million to settle a lawsuit
that alleges the company overcharged thousands of advertisers who paid
for false customer leads. Several plaintiffs filed a class action
lawsuit against the popular search engine company over a year ago, with
Google announcing the $90 million USD payment yesterday. "Click
fraud" is when users repeatedly click on certain ad links that creates
commission for Google each time the link is clicked -- regardless of
whether or not the user actually intends to purchase anything from the
advertiser.
"For all eligible invalid
clicks, we will offer credits which can be used to purchase new
advertising with Google," Wong wrote. "We do not know how many will
apply and receive credits, but under the agreement, the total amount of
credits, plus attorneys' fees, will not exceed $90 million."
Even
though Yahoo was also named in the suit, the company has plans to fight
back. It is not really known how widespread click fraud is
amongst major Internet search engines.
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