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It cost Google a total of $90 million to settle the 'click fraud' case

Google has agreed to shell out $90 million to settle a lawsuit that alleges the company overcharged thousands of advertisers who paid for false customer leads.  Several plaintiffs filed a class action lawsuit against the popular search engine company over a year ago, with Google announcing the $90 million USD payment yesterday.  "Click fraud" is when users repeatedly click on certain ad links that creates commission for Google each time the link is clicked -- regardless of whether or not the user actually intends to purchase anything from the advertiser.   

"For all eligible invalid clicks, we will offer credits which can be used to purchase new advertising with Google," Wong wrote. "We do not know how many will apply and receive credits, but under the agreement, the total amount of credits, plus attorneys' fees, will not exceed $90 million."

Even though Yahoo was also named in the suit, the company has plans to fight back.  It is not really known how widespread click fraud is amongst major Internet search engines.




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