Google Q2 2012 Earnings Rise 11 Percent, Deals with Falling Ad Prices/Motorola Issues
July 20, 2012 10:45 AM
Google reported net income of $2.79 billion ($8.42 per share)
Google's Q2 2012 financial results are
despite certain issues like falling ad prices.
For the period ended June 30, 2012, Google reported net income of $2.79 billion ($8.42 per share). This was a jump from the year ago quarter, which was $2.51 billion ($7.68 per share).
The company's earnings would have been $10.12 per share if it wasn't for the $12.5 billion Motorola Mobility acquisition and Google's accounting costs for for employee stock compensation. Wall Street analysts expected around $10.10 per share.
Google's revenue climbed 35 percent from a year ago to $12.21 billion in Q2 2012. Without Motorola, revenue would have climbed 21 percent and stood at $8.36 billion (minus the ad commissions to advertising partners).
"Google standalone had a strong quarter with 21% year-on-year revenue growth, and we launched a bunch of exciting new products at I/O – in particular the Nexus 7 tablet, which has received rave reviews,” said Larry Page, CEO of Google. “This quarter is also special because Motorola is now part of the Google family, and we’re excited about the potential to build great devices for users.”
Google's latest earnings report is result of its ability to better target advertisements to its audiences. It has figured out the way to direct ads in an appealing way, and this is made evident in the surge of ad clicks through the quarter ended June 30. Ad clicks increased 42 percent from the same time period last year, which is the highest annual increase since Google started reporting the volume of its ad clicks four years ago.
While ad clicks are up, ad prices have taken a pretty steep fall. The average price per click dropped 16 percent in the last quarter from the period a year earlier. The reason for this decline is that ad prices for clicks on mobile devices like smartphones and tablets are cheaper than on desktop PCs, and the trend is leaning toward increased mobile use.
Another problem Google encountered was Motorola Mobility, which reported an operating loss of $233 million on revenue of $1.25 billion. Google acquired the company just 39 days before the end of the quarter.
Despite some small troubles, Google has been doing quite well for itself with popular products like its Android mobile operating system and its latest tablet launch,
the Nexus 7
. The ASUS-built Nexus 7 has been a hit since its release,
selling out in many brick-and-mortar as well as online retailers
in a matter of days.
"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
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