The world's largest Internet search company wants to create new ways to help keep Internet users safe
Google today proposed that governments and technology companies need to work together to create an international method that details how the personal information of users should be handled on the Internet. Google's Peter Fleischer, chief privacy officer, challenged members of the United Nations to help make sure user privacy remains safe.
"People look to us to show some leadership and be constructive," Fleischer said before speaking before the United Nations Educational Scientific and Cultural Organization. "By supporting global privacy standards, there will be a debate and part of that debate will be what our motives are."
A large problem is that privacy standards can vary greatly among countries, something that can cause issues for companies that operate in many countries. Along with not having a federal privacy law to protect consumers, laws in the United States often vary state-by-state: another roadblock that will likely need to be fixed.
Another problem facing companies such as Google is that many of the laws are extremely out of date when compared to how the Internet has progressed. An Internet law created by lawmakers just 10 years ago cannot fairly be used today.
“Privacy laws have not kept up with the reality of the internet and technology, where we have vast amounts of information and every time a credit card is used online, the data on it can move across six or seven countries in a matter of minutes,” Fleischer said.
Assuming that data is passed through a small handful of information in a short amount of time, companies need to create a safeguard to make sure the data remains safe -- especially since a lot of nations have minimal data protection laws, Fleischer added.
The Asia-Pacific Economic Cooperation (APEC) recently created a privacy framework that organizers hope will help nations modify existing laws that deal with user privacy and protection. However, much work must be done due to legal gray areas and loose translation of the privacy framework - for example, general principles are highlighted, but nations are responsible for their own enforcement.
Google already has spoken with Yahoo! and Microsoft over privacy standards, and now plans to speak with regulators from a number of different nations.
At a time when Google is worried about government regulation and laws over privacy, critics of the search engine company claim its recent acquisition of DoubleClick Inc are concerned Google now has the ability to store too much user data. Due to rising pressure from European officials, Google agreed to hold cookies up to two years only - the company originally scheduled cookies to be deleted in 2038.
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