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The "all seeing" Google picks up another set of eyes

Google acquired Nest Labs back in January in an all-cash deal valued at $3.2 billion. Now, thanks to the deep pockets of its parent company, Nest Labs has acquired Dropcam for a reported $555 million.
 
News of the deal first surfaced nearly a month ago following reports that Google was looking to expands its advertising reach to various consumer markets including “refrigerators, car dashboards, thermostats, glasses, and watches.”

 
Nest Labs co-founder Matt Rogers said in a blog post that it was a big decision to nab Dropcam, but that it “wasn’t a difficult one to make.” Feeling that Nest Labs and Dropcam are kindred spirits, Rogers lavished praise on the company, stating:
 
Dropcam built their company from the ground up with the goal of helping people stay connected to the things they care about. In a matter of a few short years, their team has managed to create products that change how people interact with their homes. So naturally, we couldn’t help but feel our companies would be a good match.
 
Dropcam’s current “connected home” product lineup includes the $149 Dropcam and the $199 Dropcam Pro. It is also on the verge of releasing wireless motion sensors called Dropcam Tabs.
 
For those wondering around Google snooping around in their affairs, Rogers promises that data won’t be shared “without a customer’s permission.”

Sources: Nest Labs, Re/code





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